Nurture Relationships With Newsletters

Newsletters continue to be one of the most effective and cost-efficient ways to reach customers, donors, supporters, and employees. Communication in the workplace, in particular, is cited as an issue by 91 percent of employees. While some of this accounts for verbal communication, written communication is also a critical element. Written communication does not include things like body language and tone, so it’s important to deliver a clear and concise message.

Flat design modern vector illustration concept of regularly distributed publication via e-mail with some topics of interest to its subscribers. Isolated on stylish color background.

Improve communication inside and outside of your organization with a custom newsletter. The best newsletters have a lot of elements in common. We’ve gathered that information here to help anyone who wants to learn how to create a newsletter.

Getting Started

Before you brainstorm newsletter ideas, you should commit to a few important guidelines. These three “rules” will help to ensure your newsletter is effective.

  1. Be Consistent With Your Newsletter Publishing

Inconsistency may be the most detrimental factor in losing your audience. When you determine your communication strategy, you will want to identify and adhere to your publishing goals. This is true, no matter the method of delivery. Consistent communication keeps readers engaged and your brand at the forefront of their minds.

  1. Determine Your Method of Delivery

Depending on your audience, you may want to publish and mail a physical newsletter, send an electronic one or a combination of the two methods. Understanding your target audience and the message you want to deliver will help you determine which method is best for you. You may find your audience may prefer to read a physical paper, more than an online publication.

  1. Choose a Layout Design and Style That Works for Your Brand

Newsletter design and layout are critical components. A newsletter used to promote a creative product or service may want to include more graphics and colors, whereas a company looking to highlight an official message may want to keep the design simple and in line with their corporate colors.

Newsletter Ideas

Once you have completed the three steps outlined above,  you can then begin thinking about the content and how you wish to present it. Deliver your content in a way that engages your audience. Below are a few newsletter content examples to help inspire your next newsletter:

  • Analysis and Opinions: Set yourself up as a leader in the industry. Become an expert and post regular, relevant content that establishes you and your organization as a thought leader. Be the go-to source for your area of expertise.
  • Case Studies: Highlight real examples of customers who have been successful with your product. Success stories provide a more tangible connection between you and your audience.
  • Testimonials: Reviews or testimonials are similar to case studies, but testimonials focus on the customer’s perspective and experience, which can be very influential. Having credible sources who can speak to your service, knowledge, or product can be very appealing to your readers.
  • Numbered Lists: Lists are easy to read; this is why they can draw in your audience. Not every newsletter has to be content heavy. It can be helpful to mix in fun, but relevant, blurbs and content from time-to-time. Top 10 (or 3 or 5) lists are a sure way to engage readers.
  • How To Guides: Like numbered lists, how-to guides are very popular. If you can incorporate a how-to guide into a newsletter, you can be confident your reader will read it. These types of guides can also help you to establish yourself as an expert.
  • Question and Answer: Whether you set this up as a Frequently Asked Question section or solicit questions from your readership and answer them in the next newsletter, this type of content can help you generate engagement.

When you successfully get readers to engage with a specific portion of your newsletter content, they are likely to read more of the content you are sending their way. Being intentional about what you cover and how it is visually laid out will directly impact the success of your newsletter

If your company is ready to leverage the benefit of adding a newsletter as part of their communication strategy, contact your local Allegra Marketing Print Mail location today.

Four Easy Steps to Pick the Colors for your Brand

When you see something for the first time, you form an opinion about it in just a matter of seconds, but how much of that first impression is based on color alone? According to Colorcom, colors account for 85% of the reason why someone will decide to purchase a product. Marketers take color psychology seriously; they know as soon a customer walks into a store, they will form a positive or negative opinion about their retail environment within the first 90 seconds.

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It is no coincidence most in-store sale signs are red. According to a University of Rochester study published in the journal, Emotion, when humans see red, their reactions become faster and more forceful. For marketers, this information is useful. It means when people see red sale signs they are more likely to make impulse purchases and spend more money than they intended to.

Other studies also support the theory that colors can be used to influence purchasing decisions. According to the study “Exciting red and competent blue,” when customers see a logo or package, the color activates relevant associations, which influence the perception of the brand’s personality. The color blue, for example, is linked to qualities such as competence, intelligence, communication, trust, efficiency, duty, and logic. This is why we often see blue in the logos of banks, financial institutions, and healthcare centers. The perceived competence of a brand can be positively affected by the presence of the color blue in their name and logo.

Colors are important in every single aspect of the buyers’ cycle, from packaging to signage. According to Colorcom, the presence of color helps us process and store images more efficiently than colorless scenes. Whether it’s a permanent sign affixed to your building or a banner to announce a special promotion, spending a few extra dollars for color printing makes good sense.

How to pick the colors for your brand?

Step #1

The first step to determine the best color to use for your brand is to start by thinking about your target audience. Research from Shopify reports women respond favorably to the colors blue, green and purple, while disliking brown, grey and orange. Men also responded well to the colors blue, green but not the color purple. They preferred black and reacted negatively to browns and oranges. Knowing the type of preferences your audience has will help you narrow down your color options.

Step #2

Once you determine the audience you are targeting and their preferences, think about what type of message you want to communicate. This will depend on the type of products and services you offer. For example, if you are in the cleaning service industry, you will want to use colors associated with purity, simplicity, hygiene, and clarity. In this case, white would be a good choice.

Step #3

Consider all the different options you have when it comes to colors and try to pick no more than two colors for your brand. Although many logos in the marketplace use more than one color, our sample of the 4show study found that most well-known brand logos only consist of single color or one dominant color with a smaller accent color.

Step #4

Use this guide by Marketo explaining shade by shade how colors can affect your business:

  • Black is employed by those who wish to communicate classic sophistication and is often associated with expensive or upscale brands.
  • Blue is likely the most popular choice for brand colors, and is considered dependable, trustworthy, secure and responsible.
  • Brown is thought to be earthlike, natural and durable. The color speaks of simplicity and strength.
  • Green is synonymous with calm, freshness and health. Lighter shades communicate serenity, while darker greens are associated with affluence.
  • Orange is a color full of life and excitement. It communicates fun, exuberance, playfulness and vitality.
  • Red invokes a passionate response and is aggressive, attention-getting, energetic and provocative.
  • Purple is elegant, rich, sophisticated and is associated with royalty, nostalgia, spirituality and mystery.
  • White represents cleanliness and purity, making it a popular choice among healthcare and child-related businesses and organizations.
  • Yellow invokes sunny feelings of hope and optimism. Its brightness catches the eye and stimulates creativity and energy.

Need help developing your logo or designing the identity materials to strengthen your brand’s identity? Rely on the experts at Allegra Marketing. Contact your local Allegra Marketing Print Mail location for all your design and printing needs.

How to Wow Your Best Customers

This year Allegra sponsored a marketing webinar series featuring branding specialist Carla Johnson. In each session, Carla has discussed the different stages of the customer journey and how to reach the customer where they are at in their journey. Marketing Webinar Image

In the first webinar Impact Branding: Find and Amplify Your Brand’s Uniqueness,” she discussed ways to build your branding to attract prospects in the awareness stage and provided tips on how to convert those in the consideration stage into customers.

In the second webinar, Chemical Attraction: Transform Lukewarm Leads into Loyal Customers,” Carla discussed how to engage those prospects in the purchase stage and create exceptional customer relationships.

In the third and final Allegra webinar for 2019, Behind the Curtain: Inside Tips to Wow Your Best Customers,” Carla focused on the retention and advocacy stages of the customers’ journey and provides insightful tips to wow your existing customers and encourage them to become brand advocates.

Customer service should be a priority for every business but being able to deliver beyond that is what helps gain loyal customers and set your business apart from your competitors. The approach suggested in this webinar recommends understanding what it takes to make and keep those long-lasting relationships.

The most successful customer relationships start with successful employee relationships. This is why it’s essential to pay close attention to the people in your company and those you hire because they will ultimately be the ones who will represent your brand.

According to Gallup’s State of the American Workforce Report, companies with engaged employees outperform those without by up to 202%. To engage your existing employees Carla suggests these three ideas:

#1 Education:

Teach your employees about the customer journey and how their interactions at each one of these stages will shape the foundations of the customer experience. Make sure they focus on building long term customer relationships rather than short term transactions and provide them the necessary tools to help create fantastic experiences that will keep your customers coming back.

#2 Empowerment:

Empowering your employees means giving each one of your employees the authority and autonomy to make decisions about specific organizational tasks. By doing this, you will help encourage stronger job performance and job satisfaction.

Here are five ways you can empower your employees:

  • Hand out responsibilities
  • Make guidelines and best practices clear
  • Encourage communication
  • Offer individual and peer coaching
  • Allow opportunities for growth

#3 Activation

Employee activation is about encouraging employees to organically create and share content about topics they are interested in. Making sure the people who work for you feel appreciated and valued can help your company in return. If you make your employees feel valued, they will feel inspired and will help promote the company in return.

To get started implementing these ideas at your company follow these simple guidelines:

  • Evaluate the customer journey and asses what things are currently in place to ensure excellent customer relationships at your company.
  • Prioritize the places where this experience may need more attention.
  • Commit to delivering exceptional experiences and continuously improve how you educate, empower, and activate your customers.

If you are looking for more ideas to help improve your employee relationships, Allegra can help. Contact us to learn and ask about our promotional gifts for appreciation, personalized brochures and training manuals, or the recognition awards and certificates we offer. To listen to the full recording of this webinar series visit: https://allegrawebinars.com/

5 Tips for Designing a Visually Engaging Landing Page

No matter what type of business you are in, you’re probably trying to find ways to generate more leads online. If you have a good marketing team on your side and you’ve done your homework, it’s likely you already have a good website, a monthly SEO plan, ongoing pay-per-click campaigns, email marketing campaigns, and an excellent social media platform strategy in place. After doing all of this, the question is, what else can you do to generate more leads?

Our answer is simple. It’s time to update your landing pages!

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Having a reliable website is great, but if you are trying to generate more conversions, put your focus on dedicated landing pages. A landing page is one of the most powerful conversion tools at your disposal. If your company is running any type of lead generation digital campaign, a landing page can help with conversions.

Use these five design tips to help make your landing pages more effective:

  1. Choose a memorable headline. You will only have approximately 8 seconds to convince your visitors that your offer is worth pursuing. Be straightforward about what you want visitors to do when they reach your website. Pick a heading that’s appealing and clearly states what you are offering. If you’re going to include additional information, use a short subheading and complement this with a call-to-action button. These will be the first elements visitors read when they get to your landing page.
  1. Use visual elements to guide your visitors’ attention. There are two types of visual cues you can use to guide your visitor’s attention to different places on your landing page. You can use explicit visual cues such as a simple arrow pointing towards your call-to-action button. You can also use implicit visual cues, instead of an arrow use an image of a person looking in the direction of the call-to-action button. According to author Malcolm Gladwell in his book “The Tipping Point,” visual cues are ‘micro-expressions,” or, small facial indications we recognize in others; these impact how we interpret emotions. This is why, when we see someone looking interested in a specific direction, it is likely our reaction will be to look in that direction as well.
  1. Combine your content with images to tell your story. Combine the text on your landing page with icons and illustrations; this will make your message easier to remember. Frequently used icons are great because your audience will quickly understand the meaning conveyed by merely glancing at the images.
  1. Show your products or services in action. To capture your visitor’s attention, show real people using your products or services in real-time. A study conducted by MarketingExperiments found that images of real people on landing pages perform better than stock images. In their case study, they performed A&B testing with a landing page. On one page, they used a stock photo of a customer service lady smiling, and on the other page, they used a picture of their founder. The study found 35% of their visitors were more likely to fill out the CTA form on the page with the founder’s image than those who visited the page with the smiling lady. The main reason this happened is that people want to be able to trust the information you are presenting. In this study, having a picture of the CEO of the company helped build that trust. Displaying your product or service in action on your landing page can help do the same.
  1. Include social sharing icons. If you are offering compelling content on this page, giving your visitors the ability to spread the word about your offer will help drive more traffic to this page. Never underestimate the power of word-of-mouth that can be generated online. In addition to giving your campaign the potential to become viral, social icons can become trust marks that give customers more confidence in your brand.

Successful online marketing campaigns rely heavily on the effectiveness of their landing pages. Improve the design of your landing page and help your customers make a decision that will significantly increase your conversion rates. A good design will engage your visitors and drive them further into the conversion funnel.

To design a landing page that’s effective enough to convert visitors, rely on the experts at Allegra Marketing. Contact your local Allegra Marketing Print Mail location for all your design and web marketing needs.

Inside Tips to Wow Your Best Customers

Every company works hard to gain new customers, but the work shouldn’t stop there. Since customer churn is inevitable, it’s important to implement strategies to consistently re-engage your existing customers. These strategies need to go beyond simple customer satisfaction. They should to be an organized effort to create memorable experiences. In the upcoming Allegra Marketing webinar, “Behind the Curtain: Inside Tips to Wow Your Best Customers,” marketing expert Carla Johnson will talk about using your brand’s unique qualities to build customer loyalty.Allegra Target Marketing_Placement #1

Register today and don’t miss the third episode of in the Allegra Marketing Webinar Series!

If you are interested in learning about other strategies to connect with your customers on their buying journey, visit our webinar page. “Behind the Curtain: Inside Tips to Wow Your Best Customers” is the third session of Allegra Marketing webinars. If you missed the two previous Allegra Marketing webinars, visit our page to access the recordings.

Get access to the recordings of our two previous webinars of these series:

Five Ideas for Everyday Customer Retention 

To create a long-lasting impression on your customers, you will need to go above and beyond what they are expecting from your company:

  1. Deliver exactly what you promise every time. Long-lasting relationships are built on trust developed through consistent experiences. No matter what type of industry you are in, consistency is key. To establish consistency, try automating processes not only in production but also in daily communications. Make sure everyone on your team is on the same page and knows exactly what customers are expecting every time they chose your company.
  1. Follow up with your customers when they least expect it. These customer interactions can be as simple or as complex as you want them to be. You don’t need to spend lots of money; a simple follow up phone call or mailing could be enough. The goal should be to let them know you appreciate their business and want to build a relationship.
  1. Always provide added value. Many companies do things like adding small gifts or free samples to orders. Everyone likes receiving free things, but the added valued shouldn’t stop here. Train your team to provide more support than what people are expecting. An excellent customer service can easily become the added value.
  1. Cross-sell and upsell. Sometimes customers don’t know there are other products or services they may like or need. Great customer service representatives understand the best upselling moments happen when they become better listeners. In the digital world, these opportunities also exist. Some online stores have dedicated sections on their pages or built-in pop-ups to highlight other products searchers may like.
  1. Remember gratitude can go a long way. Simple things, such as sending birthday postcards are nice, but a more personalized and innovative approach can have a bigger impact. Learn about them and the things they care about. The more you understand your customers the easier it will be to wow them.

For more great ideas to engage and retain your best customers, register for the upcoming Allegra Webinar, “Behind the Curtain: Inside Tips to Wow Your Best Customers,” Thursday, September 26, at 12 p.m. (ET)

Promotional Products Hit the Right Notes with Your Target Audiences

With a quick scan of your desk, countertop or closet, it’s likely you’ll see one or more promotional giveaways or gifts from a range of companies or organizations: those you support or already know, and those who might like to know you better.

You’re not alone. North Americans – men and women – own an average of nine or 10 ad specialties, according to the Advertising Specialty Institute (ASI).  

Icon set of promotional gifts and souvenirs.

Marketers have long known that logoed items are a cost-effective way to generate brand awareness and good will among their target audiences. Per ASI:

  • 85% of consumers say they remember the advertiser who gave them an apparel item, like a shirt or hat.
  • Consumers are nearly two-and-a-half times more likely to have a positive opinion of promotional products compared to internet advertising.

Tried-and-true and on-trend

Perennial favorites, like writing instruments, bags and drinkware, are typical giveaways for events or tradeshows.

You can update these go-tos with materials that match the preferences of your guests, customers or employees. Consider bamboo pens and cotton bags for all, or leather cell phone wallets and steel tumblers for promising prospects and peak performers.

Tip: Use “usefulness” as a guide, as practicality is the top attribute of a promotional product for about eight out of 10 consumers followed by attractiveness, especially if it’s wearable. USB drives and mobile power banks, are also appreciated. Nine out of 10 say they’d keep both because they are useful, says ASI.

The opportunity has grown for logoed apparel that can be worn in and out of the office with relaxed dress codes in the workplace populated by more Millennials who may prefer informal dress. A stylishly muted tone-on-tone logo placed on a quarter zip sweater, lightweight Henley or fleece jacket is a step up from jeans and t-shirts while still comfortably casual.

Strategic direct marketing

Promotional marketing is moving from tactical to strategic to generate leads or gain referrals. Enclosing a promotional product in an envelope or box to create a lumpy mailer capitalizes on a natural curiosity to want to find out what’s inside.

Choose an item that resonates with your target audience by matching their interests and be sure it supports your offer.

Here’s an example: For a membership drive, a high-end health club might send a brochure and cooling towel to a list of homes within a 20-mile radius, featuring a creative call-to-action: Step out for our Open House and save $100 on your first-year membership.

While there is always a place for brand awareness generated by inexpensive giveaways, a lumpy direct mail campaign should include measurement. Tracking the mail response rate and conversions will help you determine success.

Contact your local Allegra Marketing Print Mail location and let our promotional product pros do the shopping for you. With thousands of items from which to choose, we can save you time and money. P.S. Direct mail marketing is our specialty, too!

5 steps to retrieve inactive customers

Increasing sales is often associated with gaining newer customers, but customer acquisition statistics show it is much easier to sell to your existing clientele. It costs at least five times more to gain a new customer than it does to sell to an existing one.
5 steps to retrieve active customers

 

 

 

Looking at your existing clients, segment them into active and inactive clients. To be able to make a clear distinction between the two types of customers, it’s necessary to figure out what is the average lifecycle of an active client. The lifecycle of a customer will depend on the types of products or services you offer.

Before you count out the inactives as part of your company’s natural churn percentages, try these five steps to re-engage them.

  1. Define who those inactive customers are. Once you have this list, there will be additional segmentation you will be able to do. If you have collected information about what they purchased from you, you can group them by product. This will help you tailor a meaningful approach to re-engage them.
  2. Determine why they left. A good way to find out why a customer has stopped or paused their buying is with a survey or a phone call. Some companies start these phone conversations by saying they are part of quality control program and would like to find out how the products are working out or are calling to update their existing contact information.  Whatever approach you choose, the important thing is to be able to reconnect and find out if you can address their reason for leaving.
  3. Set up a contact strategy. Once you have reached out, you should be able to determine which of these customers is open to being engaged again. You can add them to your monthly mailing lists for printed communications, text messaging strategy, or even a personalized message tailored specifically for them.
  4. Develop a “win back” offer. There are many different offers you can test when it comes to winning back your inactive customers  . For example; offer exclusive discounts for returning customers or provide a free trial for a newer product. If you have segmented the group of inactive customers by products purchased, you can conduct A and B testing with your offers and to each group offer something different. This will allow you to see which offers perform the best.
  5. Take care of your newly re-engaged customers. Now that you have gained the attention of some of your inactive customers, it’s time to focus on their needs. Use different strategies to show them you are grateful for their time and business and always deliver a positive customer experience. Some companies use personalized postcards to thank clients for their business. Others use loyalty programs that accumulate points and offer rewards every time the customer makes a purchase.

Find out more about reviving inactive customers by contacting Allegra Marketing Print Mail. Allegra offers a variety of business services to help your company grow. Together we can establish strategies that support your business goals. Contact your local Allegra location to discuss the options available to step up customer loyalty, retention, and re-engagement programs!

How High-Impact Printing Techniques Can Help You Stand Out

Some people think digital advertising has replaced print marketing, but this is simply not true. Successful business owners know print and digital can go hand in hand. Each type of marketing has its own strengths and weaknesses; together, they make a winning team.

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Businesses are harnessing the power of print more than ever before. According to FedEx, professional printing services have helped four out of five small businesses stand out against their competitors. They also found business owners are handing out more business cards than they did five years ago. Along with brochures and banners, business cards are one of the most effective and affordable print materials available.

Almost 85% of consumers say they are more likely to shop at the business if they receive high-quality custom printed materials. The poll used to gather these statistics was conducted across a broad audience of age groups. It found that even Millennials like to receive something printed and tangible at least once a month.

While there has been significant growth in digital marketing, another survey found tangible direct mail has a 75% recall rate, whereas digital ads usually only have a 44% recall rate. This shows that print media continues to be a valuable resource, and is one of the reasons marketers everywhere are implementing a multi-channel approach that leverages the advantages of printed materials in combination with digital marketing.

No matter what type of marketing budget you have, print services can accommodate your business needs and marketing goals.

Small Budgets: If you are trying to reach your local audience, we recommend using brochures or postcards. This will give your customers reasons to visit your business and mention it to others. Use this strategy every quarter and support it with social media and online efforts to measure its success.

Medium Budgets: You should continue using promotional print materials such as postcards and brochures. You should also consider implementing other high-impact printed alternatives such as flyers, catalogs, multi-piece letter packages, or even lumpy mail. With a medium budget, you will be able to increase the number of your prints, the customization, and additional details. There are different textures, folds, types of paper, and even die cut finishes, you chose to give your print materials to help them stand out.

Larger Budgets: With a larger budget, you can develop a solid multichannel marketing strategy. Find out where your customers are and go to them. Participate in trade show events and other industry gatherings to give your business lots of exposure. Print materials and signs can help you promote, support, and make a significant impact at these events.

Connect all your digital efforts with your print materials. If you are offering seasonal discounts, make sure they are reflected on your website, emails, phone calls, mailings, and signage.

High impact printed materials positively reflect on a business. Consumers agree: Nine out of 10 say the quality of the printed materials they receive has a direct relation with the quality of the goods and services provided by a company.

Allegra Marketing Print Mail offers a variety of business printing services from business cards and brochures to training manuals and personalized printing. Together we can establish marketing strategies that support your business goals. Contact your local Allegra location to discuss the options available to step up your print marketing strategy!

 

Source: https://smallbiztrends.com/2018/05/print-marketing-statistics.html

 

How To Harness The Power Of Word Of Mouth

A study by Convince & Convert found recommendations from friends are valued 27% more than other forms of advertising when making a substantial purchase.

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Do you remember the last time you tried a new product? It’s very likely a person you trust recommended this product to you. It is also likely you did some research and read some reviews before making this purchase.

Word of mouth is one of the oldest ways to promote your products and services. Today, it continues to be one of the most effective ways to grow your business. With social media and online reviews, consumers are empowered to share their opinions freely and leverage the opinions of others before making a purchase.

For many businesses, online reviews can be intimidating. Nobody wants to read negative comments about their company, and most business owners feel this is not something they can control. The good news is, there are many ways you can positively influence and harness the power of word of mouth.

How can you generate word of mouth?

To help influence word of mouth, you will need to focus on the type of relationship you want to build with each person who comes in contact with your business. Word of mouth is not exclusive to your customers; it can also come from other organizations or suppliers you interact with. It’s important to make sure that you establish solid relationships with them and give them the resources to recommend and refer your business.

These relationships need to be based on trust, and this is something you can build with time. To make sure you are building a good relationship with each person we recommend developing a word of mouth marketing strategy for your business

Develop a successful word of mouth marketing strategy.

Do you know who is talking about your business? Do you know what they are saying? Do you know where they are having these conversations? These are all questions you will need to answer before you can develop a plan.

To begin planning your strategy, review the different touchpoints customers have with your company. Make sure you are engaging them every step of the buyer’s journey. Each time a client comes in contact with your business is an opportunity to strengthen your relationship and build trust. There are four things you should take into consideration when creating your marketing strategy:

  1. Understand your customers. Take the time to understand what your customers want, need, and where they spend most of their time. Depending on your demographic many of them may spend a lot of time on their computers, specific social media sites, their phones, etc. Once you have these answers, you will be able to make your services available to them when and where they need them. 
  1. Listen to their feedback and take action. Reviews can be incredibly helpful when used correctly. With the right approach, you will be able to turn a negative review into a positive learning experience. In some cases, you can even turn a negative review into a positive one. The important thing when it comes to customer feedback is to acknowledge it and use it to improve your company.
  1. Deliver a great experience. Having a good product or service is not enough. Today’s consumer is usually willing to pay more for any product if the experience they receive is better. This is where big brands get things right. They make sure every time anyone interacts with their business, they feel like they matter.
  1. Create a referral program. Invest in building relationships with your customers by rewarding their loyalty and continued business. There are many different types of reward programs that can motivate your existing customers to make more purchases and recommend your products and services to others.

Train your employees to not only deliver an excellent customer experience but also to identify new opportunities to improve it. Having highly satisfied customers is the best starting point for word of mouth marketing.

For more information on how to develop a successful word of mouth strategy, partner with your local Allegra Marketing Print Mail location. We can help you streamline all your print and marketing needs and support the growth of your business.

What do Attendees Want from Trade Exhibitions?

 

Trade Show Meaning World Fair And Purchase

Events can be used to draw in new clients, establish your brand, and learn more about other companies within the same industry. However, before you begin generating the leads you are after, you must consider the needs and wants of your attendees.

The Allegra Marketing Print Mail team has put together this list of ideas that can help you appeal to event attendees and keep them engaged during a trade exhibition.

Establish Your Company’s Brand Identity by Sending Personalized Invitations

If you want sales leads, you may need to appeal to each potential attendee individually. Instead of mass-mailing numerous identical and impersonal paper invitations, try sending customized emails addressed to each attendee. This will give the attendee the impression you are legitimately interested in them. In your email, inform the reader of the goal of your event. For example, is your event an educational one? Do you intend to teach the attendees about a particular topic? Make sure you give your attendees have a reason to go.

Give Planned Breaks and Plan One-On-One Interactions

Your trade show attendees are there because they need your service or product. If they weren’t, they wouldn’t attend in the first place. This places you in a unique position of power with a somewhat captive audience. With this said, you don’t want to overload your attendees with information. The human attention span is relatively brief, so you will want to keep your engagement short and sweet. Make sure everything you and your team says has meaning and weight, and always put emotion behind your words.

To avoid information overload, consider giving your attendees brief breaks. During breaks, they can simply relax or ask your team questions. They can also browse stations and speak with each other. Breaks are excellent opportunities to introduce yourself to each attendee and make a lasting impression.

Stand Out and Give Attendees Something to Remember Your Company

If you are attending a trade event hosted by someone else, attendees must have a reason to visit your display. With so many companies at the event, you must find a way to make your company stand out. Use bright colors and aesthetically appealing signage, displays, and branded giveaways can entice people to visit you instead of other companies.

Remember to hand out brochures, business card, or something tangible attendees can hold on to. Brochures are helpful, especially for attendees with the shortest attention span. Your brochures can also give attendees a deeper look into your brand identity.

Use Technology to Your Advantage

An easy way to edge out the competition is to use technology to your advantage. Create a slide show or video explaining your company’s offerings near your booth. There is a myriad of racks and stands available to help you mount your television or screen, and the event host may even offer them for free. The visual appeal of a television or screen will always draw in interested clients.

Engage with Potential Clients Via Social Media

Social media has taken over the world, and in modern times, even the most obscure businesses engage with customers and clients via Facebook, Twitter, and Instagram. You must incorporate social media into your marketing strategy, or you will simply be left behind. Before attending or hosting an event, engage with your followers on social media. Invite them to attend your booth or event, and you can even use your page to answer any questions they may have about your company.

Discuss Your Marketing Strategy with Allegra Today!

Attending or hosting a trade show doesn’t have to be intimidating or boring. You can create emotionally compelling exhibitions that draw customers in by appealing to their needs. The key is to never underestimate the power of branding and client experience. Contact your local Allegra Marketing Print Mail location to discuss our unique and proven market strategy services.