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Every business knows having a sales pipeline full of new prospects is an essential strategy for business growth. The challenging part is how to generate leads. Coming up with new lead generation ideas is something most businesses struggle with at some point. If the phone isn’t ringing, neither will the cash register. Inquiries and requests for information and cost estimates must stream in on a reasonably constant basis to fill the pipeline into the future.

What is lead generation?

Lead generation marketing is the process of capturing and cultivating a potential customer's interest in the products or services a company offers.

Allegra's lead generation services can help you identify new opportunities and rethink old tactics to capture qualified marketing leads. To get prospects interested in a product or service one single solution is never enough. The best lead generation strategies combine different channels. This is known as cross-channel marketing or multi-channel marketing.

Most marketing experts will recommend multi-channel strategies, but the key is finding the right combination of channels that reach your target audience. The Allegra team has years of experience building custom online and offline campaigns to help businesses grow.

Ask about our personalized direct mail marketing services, creative print capabilities, and digital marketing solutions. Allegra's unique expertise as a marketing and print communications company places us at an advantageous spot in comparison to other agencies.

Fresh out of lead generation ideas? Let’s discuss powerful online and offline tactics for a business like yours, as well as targeting and segmentation we can do to drive leads your way from the most qualified prospects.

Case Study: PRODUCT DEMO DRIVES INTEREST
Background

A national process control solutions and fabrication company that had recently partnered with an international gas detection distributor wanted to create customer and industry awareness of a new line of personal gas detection products. The company had a secondary goal to be recognized as a workplace safety proponent, as the new product line could contribute to a safer work environment.

Solution:

Allegra Marketing Print Mail partnered with the company to launch a multi-channel awareness and lead generation campaign to promote the new product line. An email promoting a product demonstration offer was sent to existing customers, driving them to a campaign microsite. The offer featured an incentive of a data logging/calibration software package when a demo was completed. For lead generation, a press release was distributed to trade publications, also directing interested parties to the microsite where they could view product specs and request a demo.

Results:

Early results show the multi-channel marketing approach to be effective in generating both awareness and leads for this company’s highly technical product line.

  • The press release was picked up in multiple trade publications, reaching a key target audience.
  • The email promotion had an open rate of more than 22% and a 7% click-through rate
  • Several appointments with the sales team were generated.

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