Back-to-School Bookbinding for the Classroom

The school year is here! That means that the primary planning has already taken place and you are hopefully ready to hit the ground running. Whether you are a teacher or an administrator, make time for last-minute organization that will make your school year go so much smoother. At Allegra, we provide high-quality printing and binding services to help you keep your documents, worksheets, lesson plans, or informational pamphlets together and within arm’s reach. Whether you need bookbinding, spiral binding, calendar binding, or pamphlet-style binding, Allegra can provide you with the right solution.

Color-coded, spiral bound books in a row.

Stay Organized with Bookbinding Services

The process of searching for loose papers can take time away from the most important task at hand: teaching. Detailed lesson plans are extremely important but with an active classroom, it is so easy to misplace loose papers. Reduce time you would spend searching for those missing worksheets, outlines, or calendars and focus on your lesson plans.

Make it Easy with Bound Lesson Plans and Agendas

Planners are a huge resource for both students and teachers alike. Agendas help you organize the way you teach, create sections for each subject, and help your students prepare. Calendar-bound books or spiral-bound books are a great option for staying organized. As an added bonus, Allegra offers custom sizing options to accommodate your desk or shelf space.

Color-Code and Label Your Booklets

Transform the way you label your booklets with color-coding. By associating colors with certain topics, you’ll be easily able to identify which booklet you need to pull out. In combination with our label printing services, color-coding works like magic for memorization and identification.

Simplify Your School Year

Make this school year easier by keeping lesson plans, worksheets, policies, and other important papers all within bound booklets so you never have to spend too long searching for your papers. Avoid misplacing items and get ready to make this an A+ year. Contact your local Allegra today to learn more about how we can help you for the new school year. We will help you produce a finished product that looks great and is perfectly suited to its use.

Back-to-School Sign Printing Services

Back to school shopping for your classroom has never been easier. At Allegra, we provide sign printing services for all of your classroom adornment needs. Create custom signage to direct your students into the right room, hang welcoming announcements for parents and teachers, and provide colorful posters with information on a lesson you will be teaching!

A picture of a classroom with desks, chairs, and posters on the walls.

Classrooms needs proper signage to create a welcoming and positive atmosphere for the young and curious minds. When you work with Allegra, you can count on the quality printing services we provide. Start the school year off with a perfectly decorated interior. Our company can print both large and small amounts of signs at an economical price. We offer a wide amount of options for signage, some of which include:

Banners

Both flags and banners have the ability to attract attention from far and wide. They can also help you convey important information to students and parents while maintaining a professional but stylish flair.

Floor Decals

When you have very young students, they may benefit from the colorful and directive floor graphics our team can provide for your school and classrooms. Lead students to the right areas, create hopscotch patterns, and so much more. The possibilities of floor decals are endless.

Meeting Signs

Open houses are a great opportunity to direct the parents of your new students around your school, to the auditorium for your presentation, and to boast your expectations for the new school year!

Posters

A decorated classroom is a place where students feel excited and inspired to learn. Collaborate with our graphic design team to create the perfect posters of any size for your classroom.

Window Graphics

If your school or classroom heats up from large windows bringing in excess sun exposure, consider window graphics from Allegra that allow for high-quality images while also blocking out the sun’s harmful rays. This will keep you cool and help the school save money on the electric bill.

Yard Signs

Need to share an announcement with parents for an upcoming open house or other events? Consider yard signs to inform, help navigate, and welcome both students and parents.

At Allegra, the possibilities for sign printing services are only limited by your imagination. If you’re not sure where to start, contact us for more information on what type of signs may be best for you, for suggestions on graphics, and so much more. Contact your local Allegra today to get started on back-to-school sign printing services!

10 Ways to Guarantee Your Customers and Employees Know They’re Valued

Don’t underestimate the business impact of giving people reasons to feel good. Typically, we think of service as purely sales-focused, beginning and ending with the immediate transaction. Widening the view, regular customer appreciation activities can have a big impact on valuable long-term loyalty, too.

Does it need to be costly? No. Does it need to be consistent? Yes. Is it worth it? Absolutely! Of course, appreciation and recognition should be happening “in house,” too. When formal and informal recognition is built into your company culture, it can help you to attract and retain top performers while deepening commitment to your organization. According to a recent study by Bonusly, 82% of employees consider recognition an important part of their happiness at work.

Here are 10 ideas that may be small investments in time and money but can pay big dividends.

Your Customers

  1. Send a card. Always thoughtful and often unexpected, a word of thanks is nice after a first, large or repeat purchase, or in appreciation of a referral. While email may be efficient and easy for broad-reaching acknowledgments, nothing tops the touch and feel of a personalized, handwritten note on high-quality stationery or a notecard with your logo embossed or foil-stamped on the front.
  2. Pick up the lunch tab. For top business-to-business clients, offer to send lunch to their location. You can send along logoed, reusable lunch totes, or branded water bottles or travel tumblers. When the time is right, business-to-consumer companies can host an open house, sending an inexpensive postcard to invite loyal customers to a pre-sale event with preferred pricing.
  3. Extend the goodwill. Send a gift of appreciation for a substantial order, referral or an anniversary of your business relationship. A branded crystal candy dish filled with treats, for example, creates an opportunity for your sales team to extend good feelings by refilling it on subsequent visits.
  4. Get personal. If your customer data is robust and includes birthdays, anniversaries or other significant dates, you can build in recognition beyond typical business-related occasions with personalized offers and gifts. Have clients who are into fitness? Pick logoed pedometers or exercise mats to show you know . . . and care.
  5. End on a high note. Year-end holidays are a prime time to send cards and gifts. Tried-and-true, printed wall calendars have secured their spot in the workplace despite the plethora of electronic options. Welcome desk accessories include journals and portfolios or electronics, like power kits or Bluetooth speakers.

Your Team

  1. Be specific. While acknowledging an employee of the month is good, better yet is rewarding your team members in the moment. Drawstring backpacks, headphones or travel blankets with your company imprint are all on trend.
  2. Encourage peer recognition. Enable employees to acknowledge one another for going the extra mile. Have them nominate deserving co-workers for company-issued gift cards or tokens redeemable for office perks.
  3. Put it in writing. Top-performing companies prioritize employee communications as sharing your organizational vision and mission is essential for engagement. Salute those who embody your company values during staff meetings and highlight their personal stories and achievements in your printed company newsletter.
  4. Tie rewards to company goals. Get the most from your employee appreciation program by linking some awards directly to your goals: increasing sales, improving customer service or identifying cost savings. Traditional plaques and crystal trophies can instill pride in high-level accomplishments.
  5. Remember remote employees. Teleworking from home or locations far from the main office is the new norm for many businesses. Reinforce their sense of connection by ensuring all employees are represented in recognition opportunities.

Looking for creative ways to share the love with customers and employees? Let us know. We can help!

How to Pick the Right Fold for Your Brochure

The information for your brochure had a lot of effort put into it. From the introduction of your business, to the showcasing of your products or services, to the information aimed at prospective customers, your brochure is uniquely yours. After Allegra helps you with all of the copy and information, we can help with brochure printing and brochure design. There are quite a few different options when it comes to folds, and these folds all have their benefits.

A photo of someone holding a half-fold brochure with a blue background and white text.

Tri-Folds

Tri-fold brochures have become industry standard due to the simple and easy design. This fold creates three equal sections by folding the sides over the middle. This type of fold provides you with endless possibilities as far as design and copy. With help from Allegra, we can work with you to create the best possible read and explanation of your business’ products or services through the simple tri-fold brochure.

Z-Folds

Z-fold brochures are not as popular as tri-folds, but they are extremely versatile. A z-fold contains six panels. By folding a piece of paper into thirds, one third is folded forward and another is folded backward. When opened, the brochure looks like the letter Z. This type of fold opens up fully with one pull, meaning you can have you work span the entire paper, or work with our team to create something unique that displays your business’ products or services with tasteful design in mind.

Half Folds

Half-fold brochures are comparable to booklets or standard cards. This can open up a world of possibilities for your business to decide how they would like to showcase their products or services. Remember that you are not required to stay within the panels, and your work can span throughout the brochure. Or, take some tips from restaurant menus as to how you would like to style your brochure. Comparisons also work very well with a half-fold brochure as they are easily understandable by prospective customers.

Accordion Folds

An accordion fold is similar to a Z-fold, however, the accordion is folded several times instead of just twice. This gives you quite a lot of room for information, pictures, and other images that add to the allure of your business. Just one pull opens up a lens into your business’ products or services. This type of fold is also cost-effective compared to booklets, which can provide a similar amount of information and graphics.

Gate Folds

The gate fold brochure features three panels, larger than the panels of tri-fold brochures. This kind of brochure is unique in it’s fold and size, possibly assisting in your brochure standing out from the rest. With great copy and graphic design in mind during the making of your gate fold brochure, Allegra can work with you to help you accomplish a neat and exceptional brochure that accentuates your business’ products or services.

Whichever fold you decide on, Allegra is here to help. From design to printing, Allegra is ready to work with you to create the best brochure to help your business stand out.

3 Ways to Use Floor Graphics After COVID

Post-pandemic events create new opportunities to let prospective customers know about your brand’s promotions, products, services, future events, and so much more. Effective signage is needed for introducing or re-introducing your business to customers. Floor graphics are an interesting way to showcase what your business has to offer. From the different fonts, designs, and other graphics, the possibilities of floor graphics are endless. Allow Allegra’s seasoned team of marketers and graphic designers to handle your custom floor graphics.

White shoes on a white floor with floor signage reading “maintain 6 feet thank you.”

New advancements in technology permits a fresh way of marketing. For example, your restaurant may be reopening and wanting to advise their customers about what practices they should keep in mind post-COVID. Guide your customers throughout the restaurant by welcoming them back with guidance for social distancing, or even your business’ latest promotional efforts. The versatility of custom floor graphics never ends with your imagination matched with our team of experts.

During COVID-19, grocery stores utilized this medium of signage to the public. Many grocers implemented custom floor graphics to indicate where to stand in relation to others while in line for checkout. Additionally, many businesses have requested floor graphics for promotions and to indicate closed off areas or detours to other locations throughout their business.

Hosting or vending at an event? Consider floor graphics to guide prospective customers to your location at the function, or even provide them with information about the function. Effective signage can create a relationship between your product/service and your customer, which can turn a prospective into a customer.

Go beyond the literal aspect of floor signage and directing your customers by speaking to their emotions with custom floor signage. This can be a way of welcoming them back into your establishment in a creative way. At Allegra, we suggest using a large font format to grasp the attention of customers.

Promotional floor graphics are hard to miss when printed perfectly with your unique design. Stand out from the crowd by printing with Allegra! Count on our team to create quality custom floor graphics for you. Our material is top-notch and adheres to floors with ease. We suggest deep cleaning your floors before applying, and squeegeeing out any bubbles. Maintain these floor graphics with typical cleaning practices. Stand out at your next event or reopening with Allegra’s high-quality floor graphics. Work with our seasoned team of marketers and designers to develop the best floor graphic for your business’ needs.

Make an Impression at Your Next Meeting or Conference with Professionally Printed Materials

Close Up of a Man’s Hands Holding a Booklet and a Woman’s Finger Pointing at It

The key to making a great impression at a meeting or conference is preparation. This is not limited to just having a great presentation, but should also include having printed materials that are professional-looking and represent your organization well. Depending on what the goal of your presentation is, the types of printed materials that you will use may vary:

Folders: If you are pitching a new business opportunity, you will probably have various documents such as information sheets, forms for attendees to fill out, and more. You want to make sure all of these documents are in one place that is both organized and well-branded. A custom folder with your organization’s logo and other information will provide recipients with an easy way to keep track of the documents you have provided to them, and will help to reinforce your brand identity every time they use it.

Booklets: Are you hosting a training seminar, presenting an annual report, or need to provide prospective clients or customers with data about all of the products or services that your company provides? Printing and binding services for booklets will help you put all of your important information in one place that the recipient can easily carry with them and consult as needed. Different binding options such as spirals, three ring binders, or sewn binding can be chosen to best fit the needs of the booklet, and you will have a durable finished product that can be opened up and referred to often.

Flyers: If you are doing a quick, informal presentation or just making a sales pitch as people pass by, a simple one-sheet flyer is ideal. You can quickly hand it to the people you are speaking to so that they can glance at it and see your organization’s branding and other information as you are speaking to them.

Business cards: Any time you are networking, presenting, or otherwise representing your organization, business cards are a must have. They are a quick way to share your contact information and give the clients, customers, and peers who you meet a tactile way to remember your interaction, increasing the likelihood of them reaching out to you later on.

Make sure you are prepared for your next presentation or conference by having the appropriate printed materials for your needs. Allegra provides printing and binding services, business card design, and much more to help businesses put their best foot forward!

5 Ways to Make Your Business Cards Memorable

Torso of a Man in a Dark Suit Offering His Business Card

A business card is one of the most important marketing materials that represent your brand. When you meet a potential client for the first time or connect with a peer at a networking event, your business card is a physical memento of the first impression that was made in person. Because of your business card’s importance, you want to make sure it is as memorable as possible. Here are a few ways to create a business card design that stands out:

1. Paper and finish: People are tactile, and whether consciously or subconsciously, they will take notice of the paper quality used to create your business cards. When you invest in high quality paper stock or a special finish for your business card printing, it can be felt. Depending on your organization’s voice and image, you may want to go with a medium stock paper and a matte finish, or perhaps a heavy stock with a glossy finish.

2. Fonts and color: The fonts and colors that you use should appropriately represent your company. A more serious organization like a law firm or a pest control service should utilize colors and fonts that accurately represent the voice of the company, while a more fun or luxurious organization like a dog walker or a hair salon should use fonts that are more whimsical and colors that are more carefree.

3. Shape and size: If your company offers a service that is more unusual or unique, use the shape of your business card to represent that! Die cutting can be utilized to shape your business card into a form that represents your company, such as a cupcake for a bakery or a key for a locksmith.

4. Texture: Another way to make a tactile impression, as well as a great visual impact, is by incorporating raised lettering into your business card design. An embossed business card lets recipients know that you care about the impression you are making and that you are willing to go above and beyond.

5. Logo: From printed materials to digital assets, your logo represents your company virtually everywhere, and that should include on your business card. Make sure your logo is prominently displayed on your business card so that it stands out.

Make a lasting impression at conferences, networking events, meetings, and more by utilizing a business card printing service that helps you create an outstanding business card. Whether you have a design already created or need assistance from the design all the way through the printing, Allegra’s professionals can help. Get started today on creating your memorable business card!

How to Celebrate Your Employees Who Work Remotely

Man Pictured from Behind Sitting at a Desk with a Laptop on his Left and a Monitor in Front of Him During a Team Video Call

It has been a little over a year since many companies went from working in an office to working remotely. This change in operations has meant a change in company culture for many businesses, and many companies have had to get creative in maintaining open lines of communication, employee morale, and a feeling of comradery among teams at work. One way to keep up morale and help employees feel like they are part of a team, even from their respective home offices, is by utilizing employee appreciation initiatives. If your company is one of the many who have decided to continue remote operations, either temporarily or permanently, here are a few ideas for celebrating your employees who work from home:

• Virtual team lunches or happy hours: Most food and beverage delivery companies allow you to send virtual gift cards. Send your employees each a gift card that they can use to purchase a meal or alcohol delivery, and then get together over your conference call platform to update everyone on company news, play games like bingo or trivia, or just chat and catch up.

Send your employees branded company swag that they can use at home: From logoed mugs and mousepads to polo shirts, drink tumblers, and more, branded business promotional items that your employees can use at home and while on video calls helps them to still feel like part of a team while remaining separate. Some items can even be useful for employees who have video calls with clients, because the clients can see your employees using or wearing the items that have your logo on them while on the call, which helps to reinforce brand identity!

Create an employee recognition program: It goes without saying that employees who feel appreciated at work are happier at their jobs and even perform better. Set up a program for recognizing your employees’ achievements, whether it is a submission form that can be used to send in compliments that are compiled and distributed on a regular basis, an email chain that is used to call out everyone’s accomplishments periodically, or even a lottery that is held on a periodic basis to choose one employee who is spotlighted and wins a special prize.

There are many ways to celebrate your employees while working remotely, from virtual get-togethers and logoed business promotional items, to recognition programs that celebrate achievements and more. While working as a team may look a little different from our home offices, we can still find ways to feel connected and make sure our co-workers and employees are appreciated!

How to Create Direct Mail that Appeals to Customers

Close Up of a Hand Pulling a Large Bundle of Mail Out of a Silver Mailbox

Even as the world of business and marketing goes more and more virtual, direct mail continues to be an effective form of marketing to potential and current customers. However, many companies know that direct mail is still a great way to market their products or services, which means you are competing with them for attention in customers’ mailboxes. So how can you create direct mail items that will appeal to your customers and make them more likely to remember your business and take further action? Here are a few ideas:

• Make it stand out: As soon as the customer or potential customer who receives your direct mail opens their mailbox, you want your mail to be the thing that stands out from the rest of the items in their mailbox. Custom envelope printing with eye-catching designs or unusual aesthetic features can keep your mail from blending in, and make the recipient more excited to open it up and see what’s inside.

Include a coupon or special offer: If your potential customer opens their mailbox and pulls out an item from you that has a message telling them there is a special offer or coupon inside, their curiosity will be piqued, and they will be more likely to open that piece of mail. Even better, if the coupon or special offer contained inside is one that they are interested in using, they are likely to set the mail on their counter or tack it to their refrigerator, meaning they will see your brand repeatedly, reinforcing your company in their memory.

• Include something functional: If your direct mail item is mainly intended to inform your customer of some type of news, or to let them know your business is opening in the area, they may just read the mail and then throw it out, and quickly forget your brand and your message. But if you include something functional with the mail, such as a small notepad for writing their grocery lists on, they will appreciate receiving something that is useful to them, and you will also be at the front of their minds when they look at the notepad featuring your company logo at the top.

• Include something informational: Similar to including something functional, including something informational can help the recipient attach positive feelings towards your company. If your company sells outdoor equipment, include an informational sheet on how people can stay safe while enjoying the outdoors. If your company provides home maintenance or repair services, give the recipient a calendar showing them the various preventive maintenance tasks they should be doing around their house each month. The recipient of that mail is likely to keep the helpful information that you gave them, and because it has your logo on it, they will remember to call your company when they are ready to buy your products or enlist your services.

From utilizing creative envelope printing and including special offers to providing items that are functional or informational, there are many ways to make your direct mail stand out from the competitors while also making your company memorable for potential and current customers. Direct mail is not a thing of the past, even as marketing becomes more digital, so get creative with your direct mail items!

Allegra’s Mailing Services Help You Connect with Your Customers

Senior Woman Standing Next to Her Mailbox and Looking at Letters She Just Removed While Smiling

When it comes to reaching your customers, especially in a world that is becoming increasingly more digital, it is important for your message to reach them directly while also being as relevant as possible to them. Allegra provides a wide range of mailing services that allow you to make direct connections with your customers, with messages that matter to them. Our direct mail services include:

Database management: A customized database of all of your customers’ data helps your business organize, manage, and keep track of customer relationships, which results in better outcomes when it comes to tailoring your messages to specific recipients.

Mailing lists: We provide high-quality and well-managed lists that are up to date, so you are not wasting resources sending messages to recipients who are no longer there or missing out on reaching new recipients in your target demographic. A quality mailing list will also help to ensure that your message will be pertinent and engaging to the people receiving it, resulting in more leads for your company.

Mailing services: We don’t just help with data and mailing lists when it comes to your direct mail needs, we even design the mail itself, print and collate it, seal and pre-sort it, and everything else that needs to be done to get your mail moving and on its way to your audience.

When it comes to mailing services, Allegra truly is your one-stop-shop. We will help you every step of the way, from determining who to send your mail to, management of your mailing lists and the data within them, conversions, tracking, and re-targeting once your mail reaches your audience, and even the physical actions such as designing, printing, collating, and addressing to get your mail on the move. Let our specialists show you why direct mail marketing is still an important and effective marketing strategy for your business!