How to Create the Best Welcome Package for New Hires

Starting a new job means big changes are coming! From reorganizing their desk space to getting settled into the daily responsibilities of their new position, new hires want to receive a warm welcome and feel supported throughout their onboarding process. At Allegra, we want to help you provide your new hire with everything they could need and want to feel comfortable and welcomed onto your team.

A new employee receiving a welcome package surrounded by employees who are smiling and clapping.

Put together a welcome package in a high-quality presentation folders created in a collaborative process with your business to reflect the values of your company. You lay out the requirements and we’ll work together to select the format, stock, and finishing techniques to make the statement you need to deliver with your presentation binder or folder. Well-designed, branded folders make a positive and professional impression on everyone who sees them.

These presentation folders extend an invitation to your new hire, helping them get to know more about your company. Within these branded folders, you can give your new employee all of their important documents and informative guides on their new role. Additionally, Allegra can create a full welcome package for your new hires, including all types of branded products.

In your new employee welcome package, consider including:

Branded Bags or Totes

Allegra creates custom bags with your logo prominently displayed. Whether you have a clear vision or need guidance on the design, our specialists are available to guide you towards a stunning finished product.

Computer Accessories

Tech-focused gifts and gadgets can greatly benefit your new team member as they get onboarded and introduced to your company. We offer branded computer accessories ranging from USB drives with your logo design, to custom mouses, mousepads and laptop bags!

Desk Items

Give your new hire high-quality desk items such as branded pens, markers and even stress relievers! Additionally, we can put your logo design on custom stress balls or desktop magnetic structures that are greatly valued and appreciated by busy workers.

Health-Related Items

Show your new hire how much your company cares for their safety by gifting them custom flashlights, protective eyewear, forehead thermometers, and branded first aid kits. Providing these types of safety items instills a feeling of trust and confidence in your business.

Mugs and Drinkware

Affordable and highly functional gifts are the best. With Allegra, count on high-quality custom mugs, glasses, reusable coffee cups and water bottles. Our custom drinkware is the perfect gift to include in your new hire’s welcome package and can be branded with your logo!

Count on Allegra for Logo Design

All of these promotional products that can be used for your new employee’s welcome package wouldn’t be complete without a beautiful logo design. When you need help developing a beautiful logo that reflects your brand, count on Allegra’s expert design team to help. Visit Allegra online today for more information about our promotional products and logo development services.

Marketing tips to launch your new business from home 

According to research by the Small Business Association, about 50 percent of all new small businesses are launched from home these days. The pandemic caused a significant shift towards remote work, and even as many people return to the office a few days a week, the idea of working from home is likely here to stay. In fact, per an Owl Labs study about 16 percent of companies are fully remote already – but some 62 percent of workers aged 22-65 say they work remotely at least occasionally.

If you’ve recently opened up a new business from the comfort of your own home, you may already be enjoying the conveniences that a home office setup brings. But just because you don’t happen to have a commute or a brick-and-mortar location, that doesn’t mean that you should skimp out on your marketing tactics.

Developing a comprehensive marketing plan can help you establish yourself in a busy marketplace and set you up for long-term success. When you’re getting ready to start your new business plan from home, consider the following:

Bulk up on basics: Your office may be located at home, but you’re probably still conducting some business in person. Ensure that you give the kind of strong, professional impression on potential new clients, customers and partners alike with well-designed business basics. Even something as simple as a business card can help you close a deal or keep your business top-of-mind when leads think of you.

Diversify your channels: As reported during the 2021 Content Marketing World conference, 47 percent of consumers are seeking out downtime from the internet due to an increasing sense of digital fatigue. What that means for you as a new business owner is that you need to create powerful, lasting brand associations to better generate leads. To do this, you should be engaging in a multichannel marketing campaign that includes offline platforms, such as direct mail, to forge connections.

Plan your promos: Whether sent as part of a lumpy mailer or given away during in-person meetings with clients, a well-designed promotional item can do a lot of work for your brand. Useful, practical items like tote bags, calendars, magnets, pens and more have a remarkably long shelf life inside a client’s home, working to keep your business at the front of their minds.

Embrace expos: Trade shows can be a great place for you to connect with new clients, generate leads and network with other people in your industry. You can help make an impact for your business with a smart trade show booth setup that includes standing banners, tabletop displays, printed collateral and much more.

Need an extra helping hand to get your new business off on the right foot? Contact Allegra! We can help with everything from logo design and business cards to trade show booths and promotional items. Contact us today to set up a free consultation.

Celebrate any occasion with custom banners!

Tangible print media still has its place in today’s environment, even as things have largely gone digital. You can’t deny the eye-catching pull of a big, real-life banner that reads “Grand Opening” or “Happy Birthday” in large dazzling letters. It stirs excitement and causes a rippling impact for all who see it. From our perspective, a celebration is not complete without a banner to highlight what you are celebrating. Fortunately, you can rely on Allegra for custom banner printing that meets all of your needs. Here are just a few ideas:

The Grand Opening (or Re-Opening) of Your Business

Large red banner sign that says GRAND OPENING in white letters.

Start by teasing your patrons with a “Coming Soon” banner on the outside of your building. This works wonders to pique interest and build excitement, especially if your building is going through extensive renovations.

If your business is established but recently moved locations, you will want to kick off the grand reopening with a big party. You can plan special sales or activities that will draw in your loyal customers as well as new customers in the area.

You want a grand opening sign to be big, bold and beautiful while also aligning with the visual style of your brand. Not every grand reopening sign has to be red with white letters (although that does capture attention). You can choose from a variety of colors, fonts and styles that fit the aesthetic of your business.

Employee Appreciation Event

There is a designated day for employee appreciation, and it usually falls in the spring. That said, taking the time to show your crew that you appreciate them throughout the year is always a good idea.

Plan fun, creative and special employee appreciation events that show the people you work with that you care. Perhaps that comes in the form of a special lunch, a team building outing like laser tag, or giving out swag. However you choose to celebrate, highlighting it with a huge banner that simply says “Thank you!” will certainly send the right message.

Milestone Birthdays, Anniversaries and Retirement Celebrations

Having everyone at the office sign a card is nice, but you really want to do it up right when a milestone birthday rolls around. Whether it is a 40th  birthday, a retirement or recognizing someone who has been with the company for decades – it’s good to plan a celebration where everyone can have fun and the guest of honor feels special. Print a custom banner to bring attention to the big event in a distinct and eye-catching way.

Get your message across and make sure it stands out for your next celebration with custom banner printing from Allegra. Contact us to get started!

Three Things to Make Your Real Estate Listings Stand Out 

Real estate agents, property managers and sellers all have one thing in common: they want their listing to go for top dollar, and fast! While it seems simple enough, there are a few things to keep in mind when you are marketing commercial and residential properties alike. You are telling a story and trying to paint a picture to help your prospective buyer or leaser see themselves in your space. While practicality can sell, visualization seals the deal.  

So how do you make this happen? 

1. Use compelling images. Instead of snapping a couple of quick photos on your phone, reach out to a local expert that specializes in residential or commercial properties. Those that are trained in the field can help see things from a different perspective, merge together images to show a panoramic view and even highlight key selling points that you may overlook.  

Pro tip: If the property is a big sell – consider staging it with furniture so a prospective buyer can see themselves in the space. The additional investment will pay off in the long run. 

2. Design is key. While a picture is worth a thousand words, a prospective client needs to know what the space is going to do for them and how it fits their needs. They may be able to write off the fact it doesn’t have a wish list item if you hard sell the other pieces. Professionally-designed marketing material that lists key features along with strong photography can help drive the inquiry to you. Don’t cut corners to save costs – you could be selling yourself short in the long run. 

3. Create a sense of urgency. In today’s market, people know that properties are going fast – so make sure you communicate clearly with your prospective buyers on open house dates and when other offers come in.  That way, they know that you have their needs top of mind, which adds more value to the relationship.  

Pro tip: If they qualify for special grants or funding options, make sure you communicate those deadlines to your buyers, too. 

Ready to get started? Reach out to the Allegra team so we can help you create a listing that paints the story of a forever home. 

Three Guidelines for Effective Point-of-Purchase Displays

It’s easy for certain products to get lost in a store. People generally have an idea of what they need, but it’s your job to highlight all of the products they may potentially want. Make your products pop with the help of point-of-purchase displays!

What are point-of-purchase displays?

Store shelves in an aisle that are blurred to indicate a sea of products without any point-of-purchase displays.

Also referred to as POP displays, these structures are printed marketing materials designed to promote a specific product. The intention is to drive immediate action that leads to more sales. POP displays can appear throughout a store and come in a variety of sizes, from small displays at the checkout counter to much larger designs in the middle of an aisle or on a shelf.

Eye-catching point-of-purchase displays influence customers while they are in your store and help to improve their overall experience.

Create engaging POP displays that are sure to capture attention by keeping these three ideas in mind:

Know Your Audience

Think about the people who typically visit a particular store. What brings them there in the first place? What are their interests? What resonates with them? When you know who you are speaking to, you can better craft a visual design and message that accommodates their needs.

Choose the Right Size and Location

As mentioned earlier, POP displays come in a wide range of sizes that fit various locations throughout a store. After you have your audience in mind, you can get strategic about the areas of the store that make the most sense for this product. Consider options such as:

  • Aisle Displays
  • End Caps
  • Floor Displays
  • Side Wings or Power Wings
  • Counter Displays

Communicate Clearly

Once you have the first two items figured out, you can focus on the fun part: the message and design! You should always:

  • Use bold graphics with a design consistent to the brand.
  • Deliver short and succinct messages using descriptive language.
  • Answer questions customers might ask, like what the product does and why they should buy it.
  • Focus on the benefits and specifically, what sets this product apart from other similar products.
  • Keep the most important components at eye level.

Encourage visitors to become customers with a well-designed POP display!

Whether you want to highlight a special deal or promote products that haven’t been selling that well, point-of-purchase displays are the way to go. Turn to the experts at Allegra to help you make an engaging point-of-purchase display that captures attention and leads to more sales. Contact us today to get started!

How to Make an Impact at Your Next Conference

A Woman Stands at the Head of a Table Holding a Presentation Folder While Businesspeople Sit at the Table for a Presentation

Conferences are a great opportunity for businesses to connect with prospective customers or grow relationships with current ones. There are many ways to make an impact at your next conference, and the most memorable companies are those who use creative and effective ways to stand out.

Here are a few ways that your business can make an impact at your next conference:

1. Business cards: A tried and true printed marketing tool, business cards help you quickly share contact information and remain memorable. Get creative with your business card’s shape, paper stock and printing techniques to stand out from the pack, and include a QR code that makes your contact information and social media profiles easy to access.

2. Name tags: People often forget a new person’s name the moment after they meet them, which makes a great name tag a useful accessory both for reminding others of your name and for increasing brand awareness by also including your business logo.

3. Presentation folders: Whether you are presenting at a conference or just manning your company’s booth, a presentation folder is a great way to share information about your services or products in an organized and memorable way. Presentation folders can be designed with multiple pockets to include a business card, catalog or even a mini-USB drive that contains contact information for your business.

4. Promotional items: Nearly four in 10 consumers who receive a promotional gift from a business that they have not previously done business with say they are more likely to do so in the future, with recall being especially high for apparel items such as hats and shirts. Providing conference attendees with promotional items that they can use such as pens, mouse pads or mugs ensures that they will think of your business every time they write something down, use their computer or have a cup of coffee.

5. Special offers: Provide conference attendees with exclusive offers that are not available to anyone else. This shows them that you value their time and gives them an incentive to visit your website or physical location, helping to move them further along the sales funnel.

Is your business preparing to attend a conference? The experts at Allegra can provide you with many ways to make a great impression on conference attendees, from printed materials to promotional items and more. Contact us today to discuss all of your marketing needs!

Think flyers are an outdated marketing tool? Think again!

Close Up of a Woman's Torso in a Gray Business Suit Holding a Pink Flyer with White Text on It

With the increase in digital advertising through SEO, PPC, email marketing and social media marketing, flyers may feel like a marketing tool of the past, but they are still as relevant as ever! Flyers continue to be a cost-efficient, tangible and effective means of advertising a wide range of things for your business, from sales and announcements to events and more.

Allegra provides flyer printing services for your business, with benefits that include:

1. Low cost: Flyers allow you to get considerable results at a low cost. Large quantities can be printed without a big expense, and distribution costs can be minimal as well.

2. Easy distribution: Flyers are an easy marketing material to hand to customers or potential customers when they visit your store, stop by your booth at a convention or attend an event that your business is present at. They can also easily be included in direct mail campaigns by being added to letters, pamphlets or business publications such as magazines or newsletters.

3. Effective tracking: By adding a QR code, coupon code, personal URL or other tracking tool to your flyers, you can track who is receiving them and responding to them, allowing you to measure their effectiveness.

4. Complementing digital marketing efforts: Add a QR code to your flyer that links recipients to your social media profiles, website or email address.

5. Encouraging repeat business: Flyers that are inserted into packages for products purchased online or into shopping bags for purchases made in store can include an incentive such as a coupon for future purchases or information about upcoming sales.

With flyer printing services from Allegra, there are a multitude of ways that you can advertise your business, increase brand awareness and boost sales. Our professionals can help you choose the right size and paper stock for your flyers, with options ranging from simple black and white to full-color productions. We can even provide graphic design services if you aren’t sure about your flyer’s design, or don’t have a graphic designer on your company’s staff.

Contact Allegra to discuss all your flyer printing needs, along with any other print marketing needs that you have, including booklets, pamphlets, brochures, business cards and more. Your business can even use our WorkStream™ eCommerce platform to ensure that all your flyers and other printed materials can be accessed across all your locations. Let’s get started on your flyer project!

Marketing Ideas for Before, During and After Your Next Open House

Open houses are a commonly seen event in the real estate industry due to how much of an impact they can have on potential buyers and renters. Whether you’re opening an entire development of condos you want to fill with renters or are looking to sell an old home that’s full of charm, an open house event can highlight what makes each property special. 

When planning your next event, keep the following marketing items in mind to make the right impression before, during and after. 

Before: Ensure that everyone in the community knows an open house will be taking place by using yard signs placed strategically throughout a neighborhood. A simple message of “Open house this weekend!” with a date, time and address can capture the attention of potential buyers or renters.  

If you’re looking to fill a new development of homes or apartments, consider a small direct mail campaign, especially if you intend to host more than one open house or have a model unit that can be viewed on request. A good direct mail piece will contain information about the property, such as list price or rental rates, how many units are available or other pertinent details. 

During: You’ll be doing a lot of face-to-face interactions with prospects and clients during an open house, so it’s important to have the right marketing materials on hand. Consider wearing branded apparel with your agency’s logo on it so that anyone visiting the property immediately knows who to talk to for more details. 

A branded folder that contains your business card and details about the property can also make a strong, professional impression about what’s for sale or for rent – but also about you and your agency! Even if someone chooses not to pursue the available property, making sure that they’re given details about your business can mean they’ll think of you first when they look to buy, rent or sell another time. 

After: Follow up with the contacts you made at the open house by sending them a card thanking them for coming to the event. It can be as simple as a small note thanking them for their time and mentioning other similar properties your agency has for sale in the area, but it will make a big impression and ensure that these prospects know you’re thinking of them. 

If you want to go the extra mile, consider sending a small, branded item in the mail in addition to your note. Something as simple as a pen to sign the contract/agreement or magnet (to make sure an offer “sticks”) will keep you top-of-mind with these contacts.  

Need more ideas on how to market your next property? Contact the team at Allegra to set up a free consultation and discuss your unique needs! 

Signs for Success in Your School

Classrooms of all sizes and for all stages of learning need proper signage to create a welcoming, positive and impactful atmosphere for students. Make sure your school’s hallways, classrooms and other facilities are equipped for long-term success with the right kind of visual communications from Allegra.

Consider how you might use the following in your classroom or other school facilities:

Banners: Flags and banners of all sizes can easily attract attention when used outdoors. They’re ideal for promoting upcoming athletic or art events to your local community but can also be just as easily used indoors to help instill a little bit of extra school spirit.

Floor graphics: When placed well, floor graphics can help you direct the flow of foot traffic through busy hallways. If you have younger students, you can also appeal to their senses by creating colorful patterns or even games like hopscotch!

Posters: A well-decorated classroom becomes a place where students feel excited and inspired to learn. Posters are a cost-effective way to instill confidence in the classroom, promote upcoming events like dances, or just reinforce your school’s logo, mascot and colors.

Window graphics: If your school has classrooms that tend to heat up from large windows bringing in excessive sun exposure, consider using window graphics – you can display high-resolution images on perforated vinyl that helps to dilute the sun’s rays while promoting what makes your school special.

Yard signs: Do you need to promote an upcoming open house or other school events? Or are you just looking for a fun, cost-effective way to highlight your graduating students? Consider yard signs as an easy, visible way to promote and inform!

At Allegra, the possibilities for visual communications are limited only by your imagination. Contact us for more information on what kinds of signs and graphics may be best suited for your school!

Is marketing a sixth sense?

Engage donors and increase donations by appealing to all of their senses.

When you want to appeal to donors, it requires proper consideration and time to think about the kind of campaigns that will generate the largest contributions to your healthcare facility. With proper planning and the right list of attendees, your fundraising event can raise thousands – or, in some cases, hundreds of thousands – that can go towards medical research, facility expansions and equipment that can save lives.

While you already know that fundraising is critical, keep in mind how the most successful events appeal to all five senses.

  • Smell. When an attendee walks into a room, what is the first thing that comes to mind? Is it comfort? Hunger? A childhood memory? Amplify this experience by developing décor to set the mood and enhance how your guests breathe in your event.
  • Sight. Looking around the room, are people able to understand what they are contributing towards? Is there information to tell a story? Do your signs show how funds will be invested?
  • Sound. How will your evening be remembered? Will it be an emotional appeal from a survivor? An orchestra of strong and talented individuals? Toasts that highlight large donors or even videos that combine both voice and music to tell an impactful story? Control the narrative of the evening by thinking about everything they will hear.
  • Touch. While it’s easy to cut back on expenses to try to increase the profit behind these events, touch is something that appeals to the majority, so don’t cut too many corners. Think about name cards, napkins, tablecloths and even any literature that you are going to distribute – what does it say about your facility? Will they leave feeling like they are contributing to a worthy endeavor?
  • Taste. It’s tempting to try to control all of the elements of the evening, from the menu down to the bartenders. Though it’s important to have a handle on things, it’s also important to remember that you won’t decide what everyone decides to eat. Keep in mind that it’s only one piece of the overall equation of your event.

Finally, let’s talk about the sixth sense: marketing. Some people have the natural ability to orchestrate and envision an entire event. Whether you’re already a marketing visionary or if you need a bit of guidance, we’re here to help. Contact us today to help make your vision a reality at your next event.