Signs for Success in Your School

Classrooms of all sizes and for all stages of learning need proper signage to create a welcoming, positive and impactful atmosphere for students. Make sure your school’s hallways, classrooms and other facilities are equipped for long-term success with the right kind of visual communications from Allegra.

Consider how you might use the following in your classroom or other school facilities:

Banners: Flags and banners of all sizes can easily attract attention when used outdoors. They’re ideal for promoting upcoming athletic or art events to your local community but can also be just as easily used indoors to help instill a little bit of extra school spirit.

Floor graphics: When placed well, floor graphics can help you direct the flow of foot traffic through busy hallways. If you have younger students, you can also appeal to their senses by creating colorful patterns or even games like hopscotch!

Posters: A well-decorated classroom becomes a place where students feel excited and inspired to learn. Posters are a cost-effective way to instill confidence in the classroom, promote upcoming events like dances, or just reinforce your school’s logo, mascot and colors.

Window graphics: If your school has classrooms that tend to heat up from large windows bringing in excessive sun exposure, consider using window graphics – you can display high-resolution images on perforated vinyl that helps to dilute the sun’s rays while promoting what makes your school special.

Yard signs: Do you need to promote an upcoming open house or other school events? Or are you just looking for a fun, cost-effective way to highlight your graduating students? Consider yard signs as an easy, visible way to promote and inform!

At Allegra, the possibilities for visual communications are limited only by your imagination. Contact us for more information on what kinds of signs and graphics may be best suited for your school!

Is marketing a sixth sense?

Engage donors and increase donations by appealing to all of their senses.

When you want to appeal to donors, it requires proper consideration and time to think about the kind of campaigns that will generate the largest contributions to your healthcare facility. With proper planning and the right list of attendees, your fundraising event can raise thousands – or, in some cases, hundreds of thousands – that can go towards medical research, facility expansions and equipment that can save lives.

While you already know that fundraising is critical, keep in mind how the most successful events appeal to all five senses.

  • Smell. When an attendee walks into a room, what is the first thing that comes to mind? Is it comfort? Hunger? A childhood memory? Amplify this experience by developing décor to set the mood and enhance how your guests breathe in your event.
  • Sight. Looking around the room, are people able to understand what they are contributing towards? Is there information to tell a story? Do your signs show how funds will be invested?
  • Sound. How will your evening be remembered? Will it be an emotional appeal from a survivor? An orchestra of strong and talented individuals? Toasts that highlight large donors or even videos that combine both voice and music to tell an impactful story? Control the narrative of the evening by thinking about everything they will hear.
  • Touch. While it’s easy to cut back on expenses to try to increase the profit behind these events, touch is something that appeals to the majority, so don’t cut too many corners. Think about name cards, napkins, tablecloths and even any literature that you are going to distribute – what does it say about your facility? Will they leave feeling like they are contributing to a worthy endeavor?
  • Taste. It’s tempting to try to control all of the elements of the evening, from the menu down to the bartenders. Though it’s important to have a handle on things, it’s also important to remember that you won’t decide what everyone decides to eat. Keep in mind that it’s only one piece of the overall equation of your event.

Finally, let’s talk about the sixth sense: marketing. Some people have the natural ability to orchestrate and envision an entire event. Whether you’re already a marketing visionary or if you need a bit of guidance, we’re here to help. Contact us today to help make your vision a reality at your next event.

Does your healthcare facility have these essential marketing materials?

It’s Time For A Check-up

Sometimes, the smallest things can have the biggest impact. Your healthcare practice, facility or clinic should be fully stocked on the necessary forms and other printed materials that your staff needs to successfully do their jobs, and that your patients need to track their status.  

Making sure you have the right kind of printed materials on hand can make or break any medical clinic or healthcare facility. Though you may not realize it, they’re an absolute necessity to ensure that your business continues to function smoothly every day. They also can help boost the client experience and solidify your branding. 

Think about how you use the following kinds of printed materials in your practice – and about how you can go the extra mile with them: 

  • Forms: Every medical practice and healthcare facility needs forms, both internal and external for staff and clients. The best kind of business forms are professional, user-friendly and functional – and they help you save time, minimize the potential for errors and improve productivity. Ideally, all necessary forms should be as easy to fill out as possible; forms that are too long or disorganized can lead to costly mistakes being made. Your forms throughout your practice should also be appropriately branded to help the consistency of your marketing. 
  • Brochures and booklets: When a patient receives a diagnosis or is preparing to undergo a procedure, you can inform them about what to expect with a well-designed, easy-to-understand brochure or booklet. A simple walkthrough about what the procedure will entail, what kind of technology will be used, or what to expect during a recovery process can be reassuring during what is otherwise an anxiety-inducing time for patients and their families. 
  • Flyers: If your facility is offering vaccination clinics, testing sites or anything else that can improve the health of the general public, make sure they know about it! Distributing informative, eye-catching flyers throughout your community can help let everyone know that your practice is offering important and beneficial services. 
  • Folders: There can often be a lot of paperwork involved with receiving medical care, and something as simple as a professional, branded folder can make a big impression on your clients and visitors. Plus, it makes it easier to stay organized by keeping everything in one place – something everyone can appreciate. 
  • Cards: Whether handed out in-person or sent through the mail, reminder cards for upcoming appointments can be a difference-maker with your clientele. Smart design can help these cards catch attention in crowded mailboxes and ensure your patients know when they’re due for care.  

Healthcare professionals know that printed materials are simply a part of their everyday life – so stock up on all your necessities with help from Allegra. We provide printing services to ensure you never run out of the most-needed forms and more. Contact us today to set up a consultation! 

Give Your Direct Mail the Edge in 2022

Marrying direct mail with digital marketing campaigns can better achieve your ideal results.

There’s so much mail and so little time to read it – so how do you stand out in a busy mailbox? Studies show that direct mail continues to deliver results, even in the face of growing digital options for marketing.   

The hard numbers tell the story: a study by the Data & Marketing Association showed that response rates for direct mail are at about 9%, which far eclipses response rates for emails. On top of that, more than 42% of direct mail recipients read or at least scan the mail they receive. 

Marrying direct mail with digital marketing campaigns can better achieve your ideal results. In fact, more than 60% of marketers say they use online tracking capabilities to better measure responses to their direct mail campaigns.   

So how can you go the extra mile and really ensure that your next mail piece delivers your message? Here’s a few tips to keep in mind: 

  • Postcards are more popular than ever, and it’s easy to see why. A postcard is smaller, with less words – meaning it’s faster to read over quickly and understand the message you’re sending. A bright graphic and a call to action to visit your website or in-person location can help drive strong response rates. 
  • QR codes have made a comeback, especially as part of a multichannel effort. Including a QR code is a quick, easy way for you to immediately drive the eyes of customers to your website, or even to a special online offer exclusive for your specific campaign.
  • Eco-friendly trends are easier than ever to take advantage of. Whether you use recycled paper for your mailers or just include a “recycle me!” message on your postcard, it’s easy to show that your company is having a positive impact on the environment.  
  • Variable-data printing makes it simple and easy to quickly personalize your mail pieces. You can create a one-to-one campaign with specific imagery and content relevant to each individual on your list – which in turn drives stronger response rates and better engagement with your brand. 
  • Go dimensional: To really make an impact, trade your envelope or postcard for a mailing tube or small box and include a logoed item that coordinates with your campaign. According to the Advertising Specialty Institute, 85% of consumers remember the advertiser who gave them a promotional product.  

Smart marketers know that a great direct mail piece starts way before putting the stamp on an envelope. When you’re ready to plan out your next direct mail campaign, whether on its own or as part of a larger multichannel effort, contact Allegra to set up a consultation! 

How to Revolutionize Your Company’s Business Cards

A Group of People Sit at a Table for a Business Meeting, Two of them are Exchanging a Business Card

Of all the printed marketing materials out there, the business card is surely the most ubiquitous one. Nearly everyone carries a business card, whether it is for the business that they own, the company that they are a salesperson for, or even the restaurant that wants to give people a quick and simple way to save their contact information. With so many business cards being passed around for so many different purposes, it is important that your business card stands out, otherwise it will blend in and be forgotten.

Allegra offers several business card printing solutions to help your business revolutionize your business cards. Read on to see how QR codes and double-sided printing can make yours stand out:

QR codes for business cards: A lot of things became touch-free during the COVID-19 pandemic, and QR codes saw a huge uptick in use. By allowing someone to simply pull out their phone, open their camera or QR app and snap a picture that then takes them to the desired web page, service and communication become faster and more convenient.

Business cards should not only contain important and helpful information, but they should also be attractive. Sometimes the amount of information that we want to convey won’t fit on a traditionally sized business card, or if it will, it will make for a very cluttered card that is not appealing to the eye. A QR code removes this problem, allowing large amounts of information to be shared with the simple snap of a smartphone camera.

QR codes remove the need for manually entering a name and phone number into a phone contact log, which could result in mistakes, and they also eliminate the need to type out a URL. This is especially helpful for companies who have a longer URL, or who have a URL that contains unusual spellings of words.

You can even track leads using a QR code by having UTM tracking parameters associated with the code that tell you how many times your company’s site has been visited by way of that specific QR code. Such a small, simple code offers so many benefits and advantages!

Double-sided business cards: Traditional business cards have typically been printed on just one side. This leaves an entire side of unused real estate that can serve a number of purposes. If your restaurant is handing out business cards with your address and contact information on them, the other side can be used for a coupon to entice people to visit, business hours to let people know when to come see you, or specials such as happy hour.

Sales professionals can use the other side of their business card to provide quick tidbits about why customers should work with them while small business owners can showcase one or two product or service images. Rather than trying to fit a lot of information onto one side of the card, it can be spread out when the other side of the business card is utilized.

These are just two of the many ways that Allegra can help your organization revolutionize your business cards. Contact us for all of your business card printing needs, from the initial graphic design to choosing the card materials and shape and then printing them.

Your Business Year in Review: Showcase Your Success with a Book Binding

As you reflect on your professional life this past year, we hope it has been a year of triumphs. Difficulties may have arisen and setbacks may have occurred, but you managed to overcome them. They do not overshadow the accomplishments your company has achieved, but instead work to make your successes shine even brighter. As we wind down the year 2021, let those highlights be what you take with you into 2022. Rely on Allegra for professional book binding service that can showcase your major projects and achievements throughout 2021. Consider the following:

An Open Booklet with a Bound Spine Sits on Top of a Closed Booklet on Top of a Brown Wood Surface

Saddle-stitch or sewn pamphlets: Choose a pamphlet for an unpretentious-yet-powerful option. Compact, yet eye-catching, they can be mailed or handed out at trade shows. Potential clients can easily flip through them or take them along for later perusal. This option is highly cost-effective, enabling you to convey a lot of information both verbally and visually. You certainly do not want to overload your potential client with too much info but instead curate an appropriate collection that sends just the right message.

Spiral-bound books: Display striking images, graphs and details with spiral-bound booklets. A durable plastic or metal coil joins your book together, allowing the pages to be easily opened and viewed. Regardless of how many pages your book is—thick or thin—they can effortlessly be bound using this method. These can be kept on your desk long term so that potential clients can flip through them. Each member of your team can have them on hand in their office or at an event. Choose lamination so that the material can be easily cleaned and wiped down between visitors. Or have multiple copies at the ready to send home with your potential clients.

Collated and strip-bound booklets: Attain highly durable and long-lasting materials that are collated and strip-bound. This method starts with collating the information, or collecting it and combining it into the correct order. From there, it is strip-bound using a plastic strip with plastic tines. A machine is used to secure everything in place. Allegra handles the entire process for you, ensuring that the information is safely and accurately housed in a booklet that your team members and potential clients can admire.

Show your potential customers in 2022 what your business is capable of creating with our custom printing and binding services. Your Allegra team understands what elements need to be considered to determine which binding option is best for your project. We have several custom options that will provide you with just the right finish. Contact your local Allegra to enlist our professionals for your book binding service.

2021 Corporate Gift Ideas

A Man Dressed in Business Professional Attire Offers a Box with a Gift Bow on it

Now that we have reached the final quarter of the year, it is time to begin thinking about corporate gifts to thank employees for all of their hard work in 2021, and to thank valued clients for their business. With business promotional items from Allegra, it’s easy to find and design corporate gifts for all of your employees and customers.

Custom-printed laptop bags: Whether you have employees who have returned to the office after working from home during the pandemic, or your employees are still working remotely, a custom-printed laptop bag provides an attractive and useful way for them to take their computers with them on the go.

Custom computer accessories: Another practical item, whether your employees are in the office or at home, is computer accessories. A new mouse pad or mouse customized with your company logo will be a welcome, handy gift that will get put to use as soon as it is received.

Desk accessories: Customized desk accessories are welcome gifts because they will be used often. Logoed pens, notepads, notebooks, calendars and more are all practical gifts that will get used throughout the following year.

Apparel: A high-quality piece of apparel such as a long sleeve pullover shirt, polo or dress shirt that is branded with your company logo will get put to use in the office, on video calls or anywhere else that your employees need to look their best. This gift provides the additional advantage of making your employees identifiable as part of your company when they are wearing it, boosting your company brand exposure.

Drinkware: No matter what location your customers are working from, they will need cups and mugs to drink from. Reward your employees with a beautiful new logoed mug for their morning coffee, or an insulated cup that will keep their water or other beverage cold throughout the workday.

Awards: Does your company host an end-of-year party, banquet or awards ceremony? Recognize your outstanding employees or valuable clients with custom awards such as plaques, trophies or engraved pens. Giving awards to employees has been shown to boost morale and reduce turnover, and rewarding loyal customers helps to keep those customers and encourage them to refer more business to your company.

Wrap up the year by letting your employees and customers know that they are valued and appreciated. Business promotional items are a fantastic way to show your gratitude, with the added bonus of boosting your brand exposure when the logoed items are used or worn in public. Contact Allegra today for help choosing and designing the perfect 2021 corporate gifts for your company.

Deck the Halls with Your Company’s Holiday Cards

With the holidays coming up, remember to thank your employees for all of their hard work throughout the year. The holidays always bring a sense of warmth and excitement for everyone to finally relax and be with their family. Showing your employees how much you care is vital to them feeling more of a connection with their team and their company as a whole. The simple, signature way you can show your employees that you care is by sending out thoughtful holiday cards. Trust in the high-quality custom label printing and envelope printing solutions from Allegra to get those holiday greetings out.

Torso View of a Man Wearing a Plaid Button-Down Shirt while Smiling and Removing a Card from a Brown Envelope

The end of the year grants everyone at your company a big sigh of relief from the Q4 madness. Sincere holiday cards for your employees will show your appreciation for their contribution to your company. By choosing to work with Allegra for custom label and envelope printing, the materials, design and customization will make all the difference in the impact of your company’s holiday card.

Allegra uses high-end label printing equipment and industry-leading materials and finishes. Choose from simple paper mailing labels to durable white paper label stock. Customize your labels into any shape or size, and ask our team about the matte, gloss and high-gloss coatings available.

We provide the high-quality materials so you can collaborate with our team on custom design ideas and personalized messages to get your team in the holiday spirit. Label requirements may vary depending on the container, the stock, adhesive requirements, graphics, content and application methods.

Additionally, Allegra’s label printing solutions offer:

• Affordable custom label design

• Specialty label printing solutions

• Labels for any occasion

• High-quality label stock papers

• Modern finishing and coating techniques

• Low minimum order quantities

Make sure the mail you send is highly visible and memorable by using envelopes with unique designs. This isn’t limited to just printing a logo on the envelope, but can also include using a unique envelope size, color or design such as including windows or bypassing the traditional flap closure style.

Count on us for a wide selection of colors, sizes, styles and materials. We’re also happy to help with design services to ensure all your corporate identity materials are coordinated and complementary. Call or visit Allegra online for more information about the services we provide and how we can help you provide quality holiday greeting cards for your employees.

5 Must-Haves for Your Next Trade Show

A trade show is an opportunity. Don’t waste it by not being prepared. Take the time to ensure your booth setup is at its best so you can make a lasting impression. Use this list as your guide so you are more than ready!

1. Eye-Catching Tradeshow Signs

People walking at a busy trade show

Draw attention to your booth with signs that stand out. The goal is to be able to attract the attention of people coming from all directions. Just one sign simply won’t cut it. Get creative with a multitude of signs that will bring the people to you. Make sure you maintain balance and style by not going overboard, of course. Consider a combination of:

Banners – Retractable & Hanging
Posters
Floor Graphics
Wayfinding Signs
Backdrops

2. Useful Promotional Products

Tradeshows are all about the swag. In this day and age, you simply can’t show up to an event without a bevy of promotional products. Consider items that make the most sense for your business and that your customers or clients will respond to more readily. Items that are cool but also useful. Start with a bag so that your guests can easily carry other items too. Regardless of what you choose, your logo and business name will be prominently displayed so they know exactly where these nifty items came from—you. Consider:

Bags
Mugs & Drinkware
Desk Items – Calculators, Logo Pens, Pads
Computer Accessories – Mouse Pad, USB Drives
Health & Safety Items – Lip Balm, First Aid Kit, Flashlight, Forehead Thermometer

3. Informative Printed Materials

Do a lot of printed materials end up in the recycling bin? Eventually. But the long-term impact of having these items available is invaluable. Tradeshows are chaotic. Sometimes people aren’t able to process everything until after the tradeshow has ended. When they come across your brochure or business card in the stack of papers they have acquired, they will remember everything else you had to offer during your conversation. So don’t forget to have:

Brochures
Flyers
Business Cards

4. Planned Organizational Materials

Trade show displays need to be organized. Outfitting your booth with all of the items listed above is not complete without a plan. How you display all of your printed materials, signs, and products matters. You don’t want items haphazardly stacked or propped up around your booth. You want a clean, inviting setup that will not only draw people in, but encourage them to stay for a moment and hear what you have to say. Make sure you have all of the necessary organizational items including:

Business Card Stands
Banner Stands
Brochure Display
Boxes or Jars for Promotional Items

5. Personal Survival Kit

Trade shows are long. Believe it or not, you are one of the most important parts of your display and you need to be at your best. Make sure you have your own bag or backpack—complete with company logo of course—with everything you need to make it through the day. You know yourself better than anyone, so there might be something you need that we didn’t think of, but items may include:

Water
Caffeine
Gum
Snacks
Change of Clothes
Tissues
Personal Hygiene Items

Allegra Has You Covered

While we might not be able to provide you with all of the items in your personal survival kit, Allegra can handle everything else. Turn to our professionals for creative designs and swift printing of all the trade show signs and other items you need to set your booth apart.

Make the Most of Your Custom Calendar Printing with Compelling Images

Promotional Spiral Desktop Calendar on a Wooden Desk with an Illuminated Lamp in the Background

Custom printed calendars are a fantastic way to create brand exposure for your company. By providing this useful item to clients, potential customers, and even employees, someone will be seeing and thinking about your brand every day of the year! But not just any calendar will do, you want to create something that the recipient is excited to display in their home, office, or cubicle. Here are some ideas for making your company’s customized calendars stand out with images that are interesting and fun to look at:

Hire a professional photographer if possible: By hiring a professional photographer to take the photos for your calendar, you will get high-quality images that are compelling and well-framed. A professional will have experience with setting up the photos in the best lighting and positioning so that you can make the most of your custom calendar project.

Feature an aspect of your product or service in each image: The main purpose of a custom calendar is to boost brand exposure and keep people thinking about your company throughout the year. Make sure some aspect of your product or brand is featured in each image.

Include your logo in each image: To further reinforce brand exposure, make sure your logo is included in each image. You don’t have to superimpose it on the image each time, you can have a vehicle from your fleet in the image, an employee wearing a shirt with your logo, or even your headquarters in the background with the company logo in view.

Make the image more fun, and less of a sales pitch: The goal with a promotional calendar is to promote your business, but people don’t like to feel as if they are just being sales pitched and nothing else. Think of ways that you can incorporate your company’s products or services into each of your photos in a way that is interesting or funny, this way the calendar recipients will be excited to turn to the next month when the time comes.

Bonus tip:


Include coupons or special offers on some or all of the months: Calendar recipients will be more motivated to make sure they hang on to your calendar all year if there are valuable coupons or special offers inside of it. Your calendar printing service can include posting the special in the corner of a month’s picture, inserting coupons into the pages of some months, or having detachable coupons that can be removed and presented for use.

Custom calendars are a great way to promote your business all throughout the year. With custom calendar printing from Allegra, you can get a well-designed and quality printed product that your business will be proud to share with clients, potential customers, employees, and more!