Video marketing has become one of the most compelling ways to tell your company's stories. And why not? Visuals are compelling and easily adapt to digital device preferences: desktop to laptop, tablet to smartphone.
Every brand can benefit from a video marketing strategy. If you are not creating videos, you are missing out on a valuable tool to engage your audience. Research performed by HubSpot found 50% of consumers want to see videos from brands more than other types of content. Social media platforms like Facebook have also been favoring video content, showing posts with videos to platform users more frequently than other types of content.
Video marketing can help you reach your audience, educate your consumers, increase your engagement rates on social platforms, and increase conversions on landing pages. Although you may not be taking advantage of video marketing to explain your services, introduce a new product, offer a glimpse "behind the scenes," or share customer testimonials, chances are your competitors are.
Use video marketing to create a more personalized customer experience. There are different types of videos you can create:
- Educational videos showing how to use your products or services
- Lifestyle videos promoting your brand
- Backstage videos to show your customers how your business operates
- Interview videos with customer testimonials
- Promotional videos featuring new products
Allegra's video marketing services can help your business do more than just create a video. Our experienced team goes a step further to understand who your target audience is, what your goals are, and which platforms are the best ones to share this video.
Let us help you put the power of video marketing to work for your business. Need help generating authentic and engaging video content for your brand? Want to enhance your social media marketing strategy with videos? Contact your local Allegra to get started.