One of the big supporters of direct mail marketing is, believe it or not, Google. And for good reasons.
They, like other marketers in the digital space, know physical mail works. It is personal, tactile, and when targeted and executed in the right way, it generates response like no other medium. That response is gained at a lower cost for many of its most sophisticated users. But direct mail done right requires access to the best databases and knowledge of the research-backed techniques that leverage its power. We’ve got access to all the best data and best practices to make your campaign a success.
Because print is a trusted media channel, it is estimated that up to 90% of direct mail is opened. Direct mail services are a cost-effective marketing solution, can be personalized to the recipient, engages the senses because it is tactile, can be seamlessly integrated into other marketing strategies, and has measurable effectiveness.
Contact us today to let the direct mail professionals at Allegra help you put the power of mail to work for you. We will utilize our state-of-the-art printing technology, powerful mailing list databases, and direct mail marketing knowledge to make the most out of your campaign.