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Personalized Printing: Variable Data Cuts Through the Clutter

Personalized Printing

When it comes to visual impact and targeting capabilities, print is as powerful as ever. And thanks to revolutionary variable data printing (VDP) technology, it’s possible to insert personalized messages and images into your printed pieces.

This personalized one-to-one marketing approach helps you break through the clutter and appeal to each person as an individual.

Using an individual’s name and other personal data can transform even the most basic transactional touch points into marketing opportunities. For example, invoices can offer new products or services based on past purchases, and newsletters can be personalized to include a short feature of particular interest to one segment of your audience.

One of the keys to successful VDP campaigns is a creative layout that works well with the variable elements. Work with us for the right creative design, teamed with digital savvy and production techniques, for variable data printing that hits its target! Whether it's full color or black and white, we can handle it all.

Ready to get personal? Talk to Allegra North York about variable data printing and how it can boost your campaign ROI.

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THREE STEPS TO PERSONALIZATION
SOURCE: DATA & MARKETING ASSOCIATION
Step1
Data Collection
Step2
Cleansing and Summarizing
Step3
Campaign Targeting and Delivery
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