Why You Still Need Trade Show Brochures

In the last year, many trade shows had to be cancelled or postponed due to the COVID-19 pandemic. Fortunately, innovation reigned as many trade shows adopted a virtual format so they could continue to help businesses like yours raise awareness about their brand. Believe it or not, it was discovered that virtual tradeshows still managed to effectively unlock opportunities and drive leads. Although it altered the way that face-to-face marketing took place, it also removed the physical constraints of travel and time which enabled more people to be reached. Additionally, the virtual format offered a budget friendly solution to brand awareness.

Man holding a brochure and pointing to the inside.

To put it simply, virtual trade shows work.

That said, the success of virtual trade shows does not completely eliminate the need for tangible materials. Items like swag, business cards, and brochures play a significant role in giving potential leads the chance to follow up with what you have to offer them. While making certain content and information immediately downloadable for your audience is both necessary and beneficial, sending this information in a physical form offers the incentive to take the next step with your business. A visitor to your virtual booth who voluntarily provides mailing information for you to send them more information has already expressed interest, and once you send them their physical brochure they will feel the effort you put in to go the extra mile beyond the virtual experience. Allegra offers brochure printing to help you do just that.

An effective brochure for a trade show accomplishes three simple tasks:

Grab Their Attention

The cover of your brochure is the first thing that the reader sees. It needs to be interesting to look at and should include:

  • A visually captivating layout
  • Compelling text
  • Eye-catching graphics

Allegra offers numerous design options including:

  • Various sizes
  • Unique folds
  • Die-cut windows or shape
  • Punched
  • Collated
  • Wire bound
  • Insert pocket addition
  • Paper stock options
  • Various coatings

We assist you with every aspect of the design process, so you are sure to create a brochure that meets your needs.

Make the Connection

While virtual trade shows have been an amazing tool for business to rely upon in the last year, we hope to get back to in-person trade shows soon. Either avenue offers a space to make a connection with potential clients and having physical brochures is an excellent way to nourish this connection. In order to do this effectively you need to consider your audience and what their needs are so you can highlight what you have to offer them as a business. Be specific by telling them why and how you can help them better than anyone else can.

Gain the Lead

Make sure your brochure includes a call-to-action that is clearly defined. Let your reader know what you would like them to do to take the next step. Be sure to include clear contact information such as:

  • Email address
  • Phone number
  • Fax number
  • Website
  • Office address
  • Social media

Allegra is proud to provide full-service design, printing, and mailing options for your trade show brochures. Let’s get started! Visit AllegraMarketingPrint.com to find your local Allegra.