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ALLEGRA
DIRECTCONNECT™:
SUPERCHARGE YOUR DIRECT MAIL

Ready to add new channels to your marketing mix? Wish you had more campaign metrics?

Need a better understanding of your marketing ROI?

With the introduction of DirectCONNECT, the old way of handling direct mailing services is ancient history. With DirectCONNECT, 7 technologies are bundled together in one package for maximum results! Here’s what you get:

Direct Mail + Online Ads + Call Tracking + Website Visitor ID

FASTER AND HIGHER MAIL RESPONSE OF 23-46% WITH TARGETED GOOGLE®, FACEBOOK®, AND INSTAGRAM® ADS

SEE HOW PEOPLE ARE RESPONDING IN REAL TIME…

  • Who and when received the mail (no more guessing about Postal deliveries)
  • Listen to phone calls received by your staff (do they need training?)
  • See the number of ad impressions and clicks to your website
  • LEARN THE NAME AND ADDRESS OF WEBSITE VISITORS! (add them to future campaigns)
  • Online dashboard for daily campaign performance monitoring

DIRECTCONNECTTM ads online or digital advertising to direct mail, while giving you a deep dive into your mailing with highly detailed data on individual deliveries and phone call tracking.

Step 1: Your mail is delivered to the US Post Office.

Step 2: Your mail is tracked with cutting edge barcode technology. From your online dashboard, you can see exactly when your mail is due to arrive in your prospects’ mailboxes…right down to individual addresses.

Step 3: Google®, Facebook® and Instagram® Follow-Up is integrated with your mail list. As people receive your mail and visit your website, they begin seeing ads displayed on Google Display Network as well as Facebook and Instagram ad platforms. The system multiplies the number of impressions available from your mailing from 1 to 2, 3 and more, increasing conversions.

SEE BETTER RESULTS

Receive daily updates of performance data for all channels including mail deliveries, inbound calls, and digital ads displayed and clicked. Now you can KNOW how your campaign is performing in real time. This client saw a 30% increase using DIRECTCONNECT:

“…we are seeing a 30.5% increase in overall gifts for our year-end. This includes people that gave through mail and online. We saw people donating earlier in December after seeing the ads running as well. We have also been utilizing the data from the dashboard to see how we can adjust our mailed appeals moving forward. All in all... we love the data!” -  Lacie Jett-Ricketts, Wildlife Rescue

SOCIALMATCH

SocialMatch MATCHES your mailing list to Facebook® and Instagram® user accounts. Your target market will not only receive the mailing, but will be delivered the SAME message in their Facebook feed, even before they visit your website!

SOCIAL MEDIA FOLLOW-UP

Take your online follow-up even further with our new addition of social media follow-up! Show ads to your website visitors in their profile newsfeeds on Facebook and Instagram.

GOOGLE® DISPLAY FOLLOW-UP

Repetition is key to effective marketing - 80% of sales are made between the 8th and 12th contact. The mail piece directs prospects to your website. Website visitors receive a “cookie” via Google so that your ads follow them as they browse other sites on the Google Display Network®.



MAIL TRACKING

No more guessing. See on a daily basis on your dashboard exactly when your mail is being delivered and to which address. No more guessing. 

INFORMED DELIVERY®

A digital ad seen by your audience with help from the US POST OFFICE. Informed Delivery is a USPS service that allows mail recipients to see a digital preview (ad) of their scheduled mail. The digital preview includes a grayscale image of the mail piece arriving in the mail that day, along with a full color ride-along ad – giving you another impression and opportunity to drive campaign conversions. Sign up for yourself and see how it works.

CALL TRACKING

Get live updates and recordings of every call received from your direct mail campaign. Listen to how calls are handled. See how many daily calls result from your campaign.

Contact Allegra St. Louis today to get started with a cross-media marketing campaign.

DIRECTCONNECT BY THE NUMBERS
SOURCE: DATA & MARKETING ASSOCIATION
7-13
Number of touches to generate a qualified sales lead

CONTACT Allegra St. Louis

Please contact us with any questions you have about your marketing goals. If you need immediate assistance, please call 314-429-4848.

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