DIRECTCONNECT combines Direct Mail + Digital Ads increasing response 23-46%.
10,000 piece mailing typically produces 210,000 to 280,000 digital ad impressions.
Get Top Performing Results for a small additional cost.
Receive daily updates of performance data for all channels including mail deliveries, inbound calls, and digital ads displayed and clicked. Now you can KNOW how your campaign is performing in real time.
“…we are seeing a 30.5% increase in overall gifts for our year-end. This includes people that gave through mail and online. We saw people donating earlier in December after seeing the ads running as well. We have also been utilizing the data from the dashboard to see how we can adjust our mailed appeals moving forward. All in all... we love the data!” - Lacie Jett-Ricketts, Wildlife Rescue
No more guessing. Be prepared for new calls and online leads by knowing exactly when your mail is hitting mailboxes.
This US POST OFFICE feature allows mail recipients to see a digital preview of their scheduled mail. The digital preview includes a grayscale image of the mail piece arriving in the mail that day, along with a full color ride-along ad – giving you another impression and opportunity to drive campaign conversions. Sign up for yourself and see how it works.
Get live updates and recordings of every call received from your direct mail campaign. Listen to how calls are handled. See how many daily calls result from your campaign.
SocialMatch MATCHES your mailing list to Facebook® and Instagram® user accounts. Your target market will not only receive the mailing, but will be delivered the SAME message in their Facebook feed, even before they visit your website!
SOCIAL MEDIA FOLLOW-UP
Take your online follow-up even further with our new addition of social media follow-up! Show ads to your website visitors in their profile newsfeeds on Facebook and Instagram.
GOOGLE® DISPLAY FOLLOW-UP
Repetition is key to effective marketing - 80% of sales are made between the 8th and 12th contact. The mail piece directs prospects to your website. Website visitors receive a “cookie” via Google so that your ads follow them as they browse other sites on the Google Display Network®.
Never guess again how effective your direct mail campaign was. LEADMatch enables you to track and identify the name and address of website visitors that came to your site as a result of your mailing. LEADMatch is a proprietary technology that links over 300 data points, allowing you to download a list of the name and address of your website visitors, so that you may begin mailing to these warm prospects who weren't on your mailing list!