Direct Mail Advertising

One of the most effective tools of direct marketing is direct mail advertising. This communication channel is targeted, personal, flexible, measurable, easy to produce and cost-effective. Also known as direct response marketing, the U.S. Postal Service reports that direct mail is read by 77% of adult consumers. Add to that the fact that 85% of households sort their mail every day, and it’s clear that direct mail marketing can get you noticed. 

The Impact of Direct Mail 

Direct Mail advertising has never been more effective. Why else would digital leaders including Google and Facebook embrace it in their own marketing programs? 40% of consumers say they have tried a new business after receiving direct mail, and 73% say they prefer printed mailings over emails to learn about new products and services or offers from companies they know. 

• 80% of all U.S. adults have responded to direct mail. 
• 54% of U.S. Households read, looked at, or set aside for later reading, their letter-sized enveloped direct mail pieces in 2011. For larger than letter-sized envelope mail 67% did the same. USPS “Household Diary Study.” 2012 
• 84% of Generation X and Y read and keep direct mail (there is more to life than the smart phone). 
• When evaluating products or services, Buyers highly prefer direct mail (69%) over email (28%) or phone (3%) 
• Most telling of all, while email response rates have declined sharply in the past six years, direct mail response races are holding strong. 

We have deep experience in converting junk mail into highly successful advertising programs. Also know as direct response marketing, direct mail advertising is effective not only in prospecting for new leads, but in helping to keep customers coming back for more. We’ll handle the program from the initial research and design phase, through production and mailing. By handling projects from beginning to end, we not only save you time, but to make certain that the project is produced on time and meets your quality standards. 

How Do You Create A Successful Direct Mail Campaign? 

40-50% of a campaign’s success is due to the list or target audience. Not only do we have access to lists targeted to specific demographics but also to people’s behavior that could be relevant to their buying behavior. We also offer a customer research program where we analyze your customer list (house list) and identify key characteristics of your best customers. Knowing these characteristics can then lead us to help you find more “best” customers.