Skip Navigation

Personalized URLs: Customize Your
Campaign and Track Results

An increasingly important component of direct marketing campaigns are personalized landing pages (PURLs).

With PURLs, you automatically generate a custom landing page for each recipient, usually with a web address that includes their name or some other personal information. When they visit their PURL, the page is customized with their name, contact information or other information based on the offer and the campaign.

REAL-TIME TRACKING FOR IMMEDIATE FOLLOW-UP



Not only does a PURL offer your recipients an effective way to respond, it also gives you the ability to do real time tracking. So as soon as someone clicks on the link, or types their PURL into their computer, you know who responded … and you can see exactly what they’re doing as they’re doing it. It can also be immediately routed to your salesperson for follow-up.

Using PURLS as a response channel gives you the ability to follow up in a timely basis to secure more business. Whether you’re a B2B, B2C or nonprofit organization, PURLs allow you to create a more personalized response mechanism for your direct mail and email campaigns.

Let’s get personal! Talk to us today about using PURLs and other forms of personalization in your next campaign.

Request a Consultation for Personalized Landing Pages | Fort Gratiot, MI Today!
Call 8103859100
Or Contact Us Online

Latest Blog
Tips to Focus on Existing Customer-Partners During COVID-19

One thing our current situation has done is make the first principle of marketing clearer than ever: focus on your existing customers. When small businesses think about marketing, they often think of it as a tool to attract new customers. But as we grapple with a pandemic and a turbulent economy, in many ways existing ...Continue reading

In The News
Sixteen Allegra Franchise Members Named to Printing News Magazine's Annual Top 100 List

PLYMOUTH, Mich. - Sixteen Allegra franchise members have been named to this year's Printing News Top 100 Quick & Small Commercial Printers list.

Read More

Contact US

Franchise With Allegra

Freedom, flexibility, opportunity and success go hand-in-hand with being an Allegra franchise owner.

Learn More