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Life at Allegra: 35 Years

Expertise: As a true entrepreneur, John excels at working directly with our clients to understand their unique business needs in order to recommend the right marketing tactics that will produce a strong return on their investment. He takes pride in supporting other businesses and helping them grow to reach their business objectives and dreams. With over 45 years of marketing and sales experiences, if you have an interesting or complex project, he has a solution that will not only work but exceed your expectations.

Bucket List: Travel the world. See it all!

Dinner: Steve Jobs for his entrepreneurship. Winston Churchhill for his bravery.

Hobbies: Gardening, kit cars, family and reading industry blogs.


Life at Allegra: 20 Years

Expertise: Susan has over 30 years of extensive experience and knowledge in the printing industry. Previous to marrying John and starting her life at Allegra, she ran her own printing press. Now as our direct mail expert, she works with clients to build and execute targeted addressed and unaddressed direct mail campaigns from hyper-local to national markets. She can show you how direct mail is a cost-effective marketing solution that can achieve mass market brand exposure while ensuring your message connects with the right audience.

Bucket List: Travel to Europe and South America.

Dinner: Amilia Earhart.

Hobbies: Gardening, Knitting, baking and spending time with the grandkids.


Life at Allegra: 3 Years

Expertise: Dedicate to the bigger picture, Gregg believes in building long-term relationships. You may need a product today but why you need that product and how it fits into your plan for tomorrow should always be a part of your process. As our Senior Account Manager, he specializes in developing marketing strategies and plans which consist of the right mix of integrated tactics ranging from direct mail, promotional merchandise, signage, out of home installations and print advertising. In order to deliver the right solution, Gregg becomes a subject matter expert for your business, helping you to define your unique advertising and marketing challenges and objectives.

Bucket List: Dance with my granddaughters at their weddings.

Dinner: Saul of Tarus. For his ability to make profound personal change to his character.

Hobbies: Camping and staying young at heart by spending time as a part of sponsored airsoft team.


Life at Allegra: New Addition

Expertise: With over ten years of marketing management experience, Amber consults with our clients to help them grow their business with strategies and branding that convert to sales. She specializes in developing integrated marketing strategies that consist of digital, social, print, broadcast, out-of-home and public relations. Her greatest strength is her proven ability to understand complex market audiences, plan advertising placements effective and develop messaging that not only resonates but produces measurable results. She has worked in a wide range of industries including gaming, education, events and entertainment.

Bucket List: Space or time travel. Yes that's her nerdy answer.

Dinner: David Ogilvy. The "Father of Advertising".

Hobbies: Ted talks. Podcasts. Yoga. Concerts. Hiking with Harley.


Life at Allegra: Under one Year

Expertise: With over ten years of experience in the print industry Svetlana has experience in multiple areas within the shop. In a previous company, she was responsible for digital print production as well as wide format. Additionally, she spent two years working as a graphic designer. Leveraging her professional background allows her to bring her extensive knowledge of print into her current role as a customer service representative to deliver the right solution for every client.

Bucket List: Visit New Zealand

Dinner: Robin Williams

Hobbies: Volunteering within the community and spending time with her four beloved black cats


Life at Allegra: 2 Years

Expertise: As our talented graphic designer, Ashlie's background is rooted in art and design. She has the ability to consult with clients to truly understand their vision and take projects to life. She has a strong eye and foundation for effective design and specializes in complex layouts, font selection and brand creation. In addition, she has extensive knowledge of the production process and is our wide format coordinator producing outdoor signage, posters and banners.

Bucket List: Travel the world. Get married. Having kids. The skies the limit!

Dinner: Ryan Reynolds (as himself)

Hobbies: Spending quality time with her fiancé and adorable cat. Is proud to say binge-watching her favourites shows and going for walks brings her joy.


Life at Allegra: 20 Years

Expertise: As our press expert, Dave has over 38 years of production experience and is passionate about the print industry. He takes pride in the finer details of each project ensuring accuracy, consistency and quality in each piece. He loves applying unique techniques and finishes, that can be incorporated into projects, in order to create one-of-a kind looks for clients. Whether your project requires scoring, custom cutting, folding or UV treatments he takes the time to achieve the best final result. Dave is extremely knowledgeable about the printing process and aims to not only satisfy our clients but exceed their expectations on every project.

Bucket List: Travel (all over) extensively.

Dinner: Bill Murray

Hobbies: Sports, sports and anything sports. And then reading true crime.


Life at Allegra: New Addition

Expertise: Craig specializes in producing the highest quality of digitally printed marketing material, leveraging newer techniques and technologies, to ensure every product is the best fit for that project. With over 20 years' experience in a wide range of different industries, he is considered a jack of all trades. He rises to new challenges and loves finding solutions to those hard to solve problems. Craig prides himself on his extensive knowledge of technology and is mastering our leading-edge digital equipment.

Bucket List: Train to be a pilot.

Dinner: His wife and kids or Patrick Stewart.

Hobbies: Board game design and forex trading.


Life at Allegra: 2 Years

Expertise: Embodies the Allegra spirit and his role on the team. His main responsibility is to ensure all our clients feel welcome, by personally greeting each guest upon arrival. He can often be found touring around the shop keeping the team on task which is ironic as he spends several hours each day sleeping on the job.

Bucket List: To enjoy a high-end five course meal featuring Steak and Eggs (with Ketchup).

Dinner: The late, the great - Lassie.

Hobbies: Belly rubs, long walks, mid-morning treats.

Latest Blog
3 Ways to Build the Perfect List for Your Next Direct Mail Campaign

According to this DMA Report, direct mail campaigns have high response rates. They found for existing customer lists, the response rate is on average 9%, and for prospect lists it's 5%. A well-planned direct mail campaign can help amplify your marketing strategy, break through the clutter from competitors, and drive customer action. The effectiveness of ... Continue reading "7 Ways To Get The Most Out of Your Store Signage"

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