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ALLEGRA
DIRECTCONNECT™:
SUPERCHARGE YOUR DIRECT MAIL

Ready to add new channels to your marketing mix? Wish you had more campaign metrics?

Need a better understanding of your marketing ROI?

With the introduction of DirectCONNECT, the old way of handling direct mailing services is ancient history. With DirectCONNECT, 7 technologies are bundled together in one package for maximum results! Here’s what you get:

Campaign analytics are organized for you in a customized dashboard so you can better understand your return on investment. Easy online access lets you conveniently check the status and measure the performance of your campaigns at any time, from any device.

Enhance Your Results Through Integration


MAIL TRACKING Be prepared for new calls and online leads by knowing exactly when your mailing campaign is hitting mailboxes. View when your mail is confirmed delivered via your dashboard. Know the percentage of mail that has arrived.

LEADMATCH Receive a list of who came to your website from the mailing list and what actions they took. With LEADMATCH, you can mail to unique visitors who visited your website, even if they weren’t on the mailing list! Finally, true attribution for a direct mail campaign!

INFORMED DELIVERY® With Informed Delivery® integration, your mailing piece will be accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS. You will also be able to track where Informed Delivery® emails have been opened (geographically)!

CALL TRACKING Get access to live updates and recordings of every call you’ve received as a result of your direct mail campaign. Refer recorded calls for training and quality assurance.

SOCIALMATCH Match your mailing list with your Facebook® and Instagram® user accounts. Your target market will not only receive the mailing, but will be delivered the SAME message on their social feeds, even before they visit your website online.

ONLINE FOLLOW-UP If a prospect leaves your website without taking action, your ads will show up throughout the Google® Network directing them back to your website. Be able to see via your dashboard The number of unique visitors who came to your website, the number of times your ad has been viewed by the people on your follow-up list, and the number of times that your ad has been clicked. 
SOCIAL MEDIA FOLLOW-UP Keep your follow-up ads in front of your prospects even when they’re scrolling through their news feed on Facebook and Instagram.

Political Power Up is an omni-channel marketing solution that is designed to seamlessly track the effectiveness of your direct mail while enhancing the overall results through cross channel promotion on digital platforms like Google, Facebook, Instagram, YouTube and more.

According to the Census Bureau, 64% of the US voting age population is registered to vote as of 2016. 
BUT...It is NEVER a 100% voter turnout at the polls.
  • Voter turnout hovers between 40-60% on average
  • In the 2016 presidential election, 74.7% of eligible voters turned out in Minnesota, but only 43.2% in Hawaii.
  • Sending mail only to those who HAVE voted regularly instead of everyone who CAN vote is a better use of campaign funds.
  • POLITICAL POWER-UP Sales Stat Sheet Survey says… A USPS commissioned survey in 2018 found that 68% of voters believe

DIRECT MAIL to be the most credible source of political outreach.

DIRECTCONNECT BY THE NUMBERS
SOURCE: DATA & MARKETING ASSOCIATION
7-13
Number of touches to generate a qualified sales lead

CONTACT Allegra Richmond

Please contact us with any questions you have about your marketing goals. If you need immediate assistance, please call 804-355-8621.

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