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If you think that direct mail marketing is a thing of the past, think again! Studies show that up to 90% of direct mail is opened because it is still considered a trusted form of marketing. At Allegra, we provide direct mail services that are customized to your organization’s specific needs, and this marketing strategy offers several benefits:
1. It is cost-effective: The cost of printing and mailing for direct mail is extremely low when compared to its return on investment, making this an extremely cost-effective marketing strategy!
2. It is personal: Potential and current customers who receive a marketing message that doesn’t feel personalized to them are less likely to respond to that message. Direct mail mailing lists can be used to customize the message to clients in particular neighborhoods or who fit other specific audiences, and the mail they receive can be customized to carry a message that feels specific to them, which they will then be more likely to act on.
3. It is tangible: Unlike a TV or radio commercial, billboard, or even an ad on a social media newsfeed, direct mail is a tangible piece of marketing that the recipient can hold onto. This could mean they save the mail as a reminder to act on its message, post the mail on the fridge or home bulletin board so that they see it often and your brand stays at the front of their mind, or they may even pass the piece of mail onto someone else who they feel would be interested in its message, spreading the word about your brand even further.
4. It is flexible: Direct mail can be integrated into your digital marketing strategies, further enhancing its effectiveness. Customers and potential customers who visit your website as a result of receiving your direct mail can be served with ads on Google and social media networks, making your brand even more memorable in their minds, and increasing the likelihood of a conversion.
5. It is measurable: With several different means of tracking the effectiveness of your direct mail marketing campaigns, you can see what does and does not work, adjust accordingly, and continue to have campaigns that are more and more successful each time.
Direct mail services from Allegra help you get the right message to the right person, at the right time! Even as our world becomes more digitally based, direct mail still offers the benefits of tangible, effective marketing that people trust. Let our specialists show you how we can grow your business through customized start-to-finish direct mail services.
