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Marketing To Millennials Is A Visual Journey
A word to the wise when marketing to millennials: They have to see it to believe it. As regular viewers of visual content like videos, live streaming and Snapchat, this large and influential generation are challenging marketers to re-think their tactical plans to get a slice of millennials’ spending power.
For a closer look at the trends that can help you lend authenticity to your business to win over young skeptics, check out this Marketing Land post.
And ask Allegra about ways you can improve your marketing to millennials or other key audiences through new and traditional communications channels. As always, one size does not fit all!
