Postcard printing is a little marketing secret that you can easily employ to effortlessly communicate with your existing customers, promote new products and drive traffic to your website.
If you haven’t already incorporated custom postcard printing into your business's marketing strategy, now is the best time to get started. Postcards may be small in size, but don’t let their simplicity fool you!
What begins as a little blank canvas actually contains the potential to become a creative work of art that sends the right message to the right person at the right time. It’s a rare case of your classic win-win-win scenario.
Why Should You Incorporate Postcard Printing Into Your Marketing Strategy?
Slender and space-saving, customers can easily slide a postcard into a back pocket, store it in a purse or tack it on the refrigerator for later use (more on that in a minute). These two-sided wonders arrive in the mail without the need for an envelope too. That means recipients don’t have to open anything but their mailbox to immediately read all the information.
Postcard printing and mailing also rely on brevity, which is the way to go in this day and age when attention spans can be difficult to capture and keep for very long.
Here are five creative marketing uses for postcard printing:
Most people prefer to get a text message reminder the day before an appointment, so postcards are not meant to replace that approach. Instead, think about the appointments people need to be reminded to make in the first place. A dermatologist appointment, dental cleaning or an annual physical that people so often ignore. An unpretentious yet engaging reminder that they are due for a check-up and deserve to prioritize their health will go a long way.
Coupons or Special Discounts
Remember the parenthetical mystery from earlier, “(more on that in a minute)”? Well, it’s been a minute, so let’s discuss. Postcards that feature coupons or special discounts are more likely to be saved by recipients so they can cash in on the savings. It’s ideal that postcards are small and thin for this reason a bulky piece of mail or something that requires folding isn’t as easy to save for later.
Promoting a New Product or Service
Your customers can’t know you have something new in the works until you tell them about it. You can update your website, hand out flyers outside your shop and broadcast it on the radio, but you still won’t be reaching everyone. This is where the “naked” aspect—i.e., lack-of-an-envelope nature—of a postcard really comes in handy. People rifling through their mail will automatically see the new service or product you have and make plans to come check it out as soon as possible!
Sending Thank You Notes to Loyal Customers
Details like this are NOT a waste of time and money. Customer appreciation is a crucial component to building brand confidence and loyalty. It’s all in the details and this tiny little bit of effort on your part makes a big impact in the long run. Recipients get that little burst of dopamine and serotonin that gives them a warm and fuzzy feeling when they think about your business, prompting them to keep choosing you.
Driving Traffic to Your Website
Whether you are a new business or already established, you need a user-friendly website. This applies to brick-and-mortar businesses as well as those that exist solely online. Digital marketing matters, but sometimes you have to think outside of the computer screen for ways to drive more traffic. Enter postcard printing! Make sure your website is featured prominently and better yet, add a QR code that people can easily scan with their phones to take them right to your website. Make sure you tell them what fun and excitement await so they want to visit right away!
Now that you know the secret power of postcards, you can get creative! Not sure where to start? Rely on Allegra for all your custom postcard printing needs. We handle it all from design to distribution. Get in touch with us to get started!