New Business Development

Allegra Logo

Job Title:                            New Business Development

Department:                   Sales

Reports To:                       Owner / Operations Director

Prepared Date:               August 2025

Send Resume and Cover letter to:   [email protected]

JOB SUMMARY

Responsible for the development of new business through a consultative, solution-based approach. Responsible for establishing and maintaining profitable business-to-business relationships on behalf of the company. Actively prospect for new accounts through cold calling, online, email campaign activities and by engaging in outside sales activities including visiting businesses, attending networking events, and connecting with key groups as defined by the center owner as a strategic component of the overall center sales development plan. Effectively closes sales in a professional manner to meet and exceed quotas and increase the Company’s overall profitability.

ESSENTIAL DUTIES and RESPONSIBILITIES

  • Prospect new customers, develop new business, target key prospects
  • Conducts needs-based consultative meetings with prospects and existing accounts with appropriate decision-makers
  • Presents products and services of the company that conveys quality, integrity, and a superior understanding and fulfillment of client’s needs
  • Develop solution-based presentations and present them to clients
  • Continuously serves existing clients with current orders and introduces additional products and services
  • Engages in lead management and appointment setting daily, follows up on all leads and quotes
  • Articulates print, print capabilities within the organization, conveys information to clients
  • Provides order follow-through and communication with clients
  • Serves as a liaison between production and client
  • Seeks to understand and learn new and effective consultative sales techniques, participates in trainings
  • Complies with consultative sales philosophy and all sales programs in place
  • Plan and develop an annual sales and marketing strategy in conjunction with management/sales support specialist to identify joint marketing opportunities
  • Retains and grows existing account base, cross-selling additional services
  • Prepares and presents marketing plans and proposals
  • Meets and/or exceed sales goals on a regular basis
  • Remains current on industry trends and new technologies through key trade magazines and print related resources
  • Communicates effectively and engages with management, marketing, production and customer service teams to provide information and pertinent updates to ensure client’s needs are met
  • Adheres to systems, policies and procedures as outlined
  • Serves as support to operations
  • Attend training as required, on line and in person. 

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

  • Two years of successful business-to-business sales experience
  • Proficiency in MS Office Suite
  • Print and Sign industry experience is not required, but desirable
  • Detailed and meticulous in the ability to convey needs to meet client’s vision
  • Independently motivated to accomplish and meet goals
  • Effective team member, serving for the greater good
  • Clean driving record with dependable vehicle and valid driver’s license
  • Expertise in Internet searches
  • Ability to build professional relationships with diverse customer/prospect base

EDUCATION and/or EXPERIENCE

High school diploma or general education degree (GED); or two years related experience and/or training; or equivalent combination of education and experience. Must be familiar with current marketing trends, techniques and services available. Print and Sign industry experience is not required, but desirable.

LANGUAGE SKILLS

Ability to read and comprehend correspondence, instructions, requests and abstract concepts to assist client with needs. Ability to professionally respond verbally and in written correspondence. Ability to professionally articulate solutions, effectively present information one-on-one and in small groups situations to clients and decision-makers and within the organization with coworkers, production team, and management.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to read a ruler, measuring tape and comfort with electronic measuring tools is required.  

 REASONING ABILITY

Ability to apply common sense understanding to carry out detailed and less defined written and oral instructions. Ability to deal with problems involving a variety of variables and to find reasonable solutions

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands, fingers, to handle, feel, type, write, assist with adjustments to equipment, reach with hands and arms, talk and hear. The employee is occasionally required to stoop, kneel or crouch and climb ladders/step stools.   The employee must regularly lift/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, ability to read, and adjust focus.

 WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly exposed to mechanical parts, some non-toxic chemical fumes and a controlled climate. In addition, the employees will visit other businesses to sell services and may be exposed to additional noise levels, temperatures among other elements. The noise level in the work environment is usually moderate to loud. Independent travel is required.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

If you would like to be considered for this position, please send a letter of interest and resume to [email protected]

Our Vision

“To continuously strengthen our legacy of service since 1973, fostering innovation and excellence in our community”

Our Mission

“To empower and support our community by consistently prioritizing the needs of our staff and clients. 

Through continuous improvement and innovation,

we strive to deliver exceptional products and services that make a positive impact”

Back

Apply for this position
Copyright © 2026 Alliance Franchise Brands LLC. Allegra businesses are independently owned and operated.
Allegra and our trusted partners use cookies and similar technologies on this website to provide you with website services and personalized content.
For details on how Allegra processes your data and uses cookies please visit our privacy and cookie policy.