In a competitive market, a strong brand identity is essential to drive awareness, recognition, preference and ultimately, loyalty. A multi-location custom home interiors store recognized they were suffering from a visual disconnect across their marketing materials and in-store branding. To remain competitive, some changes were in order.

Celebrating its 60th anniversary, a college wanted to use the milestone to increase alumni donations to a namesake fund. The dollars were earmarked for daily operations, scholarships, capital projects or areas designated by donors.

Previously, fundraising efforts had not met expectations. Of 12,000 graduates, only about 6% had previously donated.

A national process control solutions and fabrication company that had recently partnered with an international gas detection distributor wanted to create customer and industry awareness of a new line of personal gas detection products. The company had a secondary goal to be recognized as a workplace safety proponent, as the new product line could contribute to a safer work environment.

Web-to-print sites are a great way for businesses to centralize control of their branding when they have satellite offices, marketing materials accessed by a lot of people, or many frequently updated documents.

Millicare, a multi-unit flooring franchise, thought they had found the solution with an online, web-to-print site. Intended to be a time- and money-saver for the company, the site met with resistance from franchisees and got few visits.