BRAND AWARENESS: Telling Your Story
Why should someone choose you over your competitors? The key is defining what makes you different. Then telling that story again and again, everywhere someone experiences your brand.
The best-known products and companies are almost always the sales leaders in their market space. Share of mind leads to share of market, all other things being roughly equal.
Building brand awareness takes sustained activities over time. But it doesn’t necessarily take a huge budget, particularly in a local market. You need to be found when they are looking and reach out proactively and in a timely manner to be remembered in the meantime.