Waste-reducing design tips for your next campaign
March 11, 2025
Whether you’re creating brochures, signage, flyers or a direct mail campaign, your design choices play a big part in both production efficiency and environmental impact. We're here to help ensure your marketing isn't just effective - it's eco-friendly, too!
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Repurpose Old Marketing Content for Fresh Results
February 25, 2025
Archiving your brochures, flyers and other marketing collateral isn’t just about saving pieces of paper. It’s a strategic practice that can protect your brand identity and provide inspiration for future campaigns!
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The Power of Direct Mail: Why It’s a Game-Changer for Businesses in 2025
February 18, 2025
If you’re looking to strengthen your marketing strategy, here’s why direct mail is an essential tool for your business.
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How You Can Use Direct Mail to Share the Love
January 15, 2025
Sharing the love with the right piece of direct mail can go a long way to impress your customers and keep them coming back for more. But what kind of strategies should you use to help show your customers you care about them? We can help.
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5 Strategies to Build Strong Customer Loyalty for Your Business
December 13, 2024
Customer loyalty isn’t just about repeat purchases; it’s about creating meaningful connections that keep your customers coming back for more. In a world where competitors are only a click away, building loyalty is the secret to long-term success. So how can you go from a one-time transaction to a lasting relationship? Here are five proven strategies to help you strengthen customer loyalty and grow your business.
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How to map out your signage strategy for success
December 11, 2024
Right now is a great time to start thinking about your signage strategy for the upcoming sales cycle. But what signs and graphics do you get to help drive traffic? We've got a few options for you to consider.
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How Businesses Can Leverage Cyber Monday to Boost Sales in 2024
November 26, 2024
Cyber Monday, now projected to reach a record-breaking $13.2 billion in online sales this year (Adobe Analytics), continues to rank among the top shopping days of the year. With this high spending driven by online convenience, deep discounts, and new payment methods, businesses have an opportunity to leverage Cyber Monday like never before.
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The Essential Guide to Planning Promotional Products for Holiday Gifts
November 15, 2024
The holiday season is the perfect time for businesses to show appreciation to customers, strengthen relationships, and build brand loyalty. With global retail sales projected to jump from $26.4 trillion in 2021 to $32.8 trillion by 2026 (Statista), competition for attention is only increasing.
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Using Data to Drive Direct Mail
October 21, 2024
Direct mail is a great way to connect with current and potential customers. But when you invest so much of your budget into a campaign, you want to ensure it’s being run right. So, how do you avoid common direct mail mistakes? Read some common mistakes and how to avoid them.
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Maximizing Productivity: Marketing Tools to Leverage in 2025
September 24, 2024
With so many tools on the market, it can be difficult to decide which ones to use – and you don’t want to waste your time on anything that doesn’t make your life easier.
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Components of an Effective Training Program
August 21, 2024
Keeping your employees trained on the latest industry trends and company regulations is extremely important. The goal of most training programs is to boost employees’ skills and performances. But creating an effective training program requires several steps.
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Four Custom Calendar Printing Ideas That Promote Your Business
August 19, 2024 A well-designed custom calendar serves a practical purpose and keeps your brand in front of customers all year round. Read MoreTrade Shows and Events: Investments that can save you money long term
July 19, 2024 Tradeshow and event displays can be expensive. So, it’s important to invest in systems that will last for a long time – and that you can use for different occasions. These are some of the best options for your needs. Read More5 Things Nonprofits Are Doing Wrong With Giving Tuesday
July 19, 2024 Giving Tuesday is a great opportunity to encourage your donors to give more or attract new donors. In fact, in 2022, American donors gave over $3 billion on Giving Tuesday, showing that it’s a highly popular time to donate. Read MoreHow to Ensure Your Customer List Stays Engaged
June 24, 2024 Here are some ideas to keep your product or service at the top of their minds – and encourage them to buy from you again and again! Read MoreFour Tips to Creating a Brochure That’s Worth Keeping
May 31, 2024 When creating a custom brochure for your brand, it’s vital to choose a design that is eye-catching and informative Read MoreWhen and Why You Need an Updated Website
May 31, 2024 Updating your website doesn't have to be a daunting task. Curry Printing, you can create a website that enhances your brand and drives business growth. Read MoreTips For Reconnecting With Your Nonprofit Donors
May 30, 2024 Now is a great time to target lapsed donors to reactivate their giving. But it’s important to do enough – but not too much. Read MoreThe Psychology Behind Wall Graphics: Leveraging Design in Office Spaces
April 24, 2024 When it comes to building out the interior of an office or business space, every design and decoration contributes to the overall atmosphere and productivity of your workspace. Read MoreWhat interior signs should I have in my business?
April 23, 2024 signage can influence how someone reacts to your office or retail location. So, having well-defined building signage is key to creating a good, lasting effect and helping people navigate your location. Read MoreWhat are the different types of business signage I need
April 19, 2024 you are starting a new business for the first time or relocating to a new location, one of the key things you must consider is signage. But just adding new signs with no thought behind them is not the answer. Read MoreWhat Types of Signage Do I Need for My Business?
April 18, 2024 What types of signage do I need for my business? If you are starting a new business for the first time or relocating to a new location, we can help. Read MoreWhere to Hang Signs to Build Brand Awareness
April 17, 2024 Signage is one of the best ways to build brand awareness in your local community – and increasing brand awareness is essential for attracting new customers. Read MoreThe Power of Promotional Products: Are They Still Relevant?
March 27, 2024 Promotional marketing products are a staple for many businesses when they visit trade shows, conferences and other types of events. But do they still drive impressions and bring in new customers? Read MoreDirect Mail: Measuring Your Success
January 26, 2024 Running a direct mail campaign is a great way to bolster your marketing efforts. But these strategies won’t be nearly as useful to you and your business if you aren’t measuring your success – especially your return on investment, or ROI. Read More24 Marketing Ideas for 2024!
December 08, 2023 Here at Allegra, we’re ready to help you hit the ground running with a crop of marketing ideas you can use right away! Read MoreWhat Makes For a Good Customer Experience?
November 21, 2023 The customer experience journey is critical to converting first-time buyers into loyal clients. How do you create a positive customer experience? Read MoreAsked and Answered: WTH is Variable Data Printing?
October 17, 2023
Mr. Jake Blues from Dundalk writes in to ask us, "WTH is variable data printing? Do I need to be a mathematician to use
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The Power of QR Codes on Business Cards: Bridging Offline and Online
August 24, 2023
In today's digital age, where quick access to information is paramount, QR codes have become an innovative tool for seamlessly connecting the physical and
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6 Ways To Use High-Impact Printing To Stand Out
August 15, 2023 The tangible nature of printed pieces is one of the greatest benefits and reasons they stand out from digital marketing. Read More5 Ways To Boost Your Trade Show Presence
June 14, 2023 Trade shows are a great place to promote your brand, find new customers and build relationships to help your business grow. Read MorePromote Your Business With Direct Mail Marketing
June 14, 2023 Direct mail marketing is an essential part of your business marketing strategy and integral for promoting your brand and connecting with customers. Read MoreTop Print Design Trends for 2023: Curry Printing’s Guide
June 13, 2023
Top Print Design Trends for 2023: Curry Printing's Guide From the integration of AI Design to the charm of Flat Retro Design, there are many
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Taking Advantage of Variable Data Through Direct Mail
June 06, 2023 Direct mail is a powerful, tangible way to get in touch with both potential customers and return clients. Learn how you can take advantage of data to deliver stronger results! Read MoreHow Can Promotional Products Boost Your Business?
May 30, 2023 Promotional products offer a variety of benefits for your company like creating new business opportunities, showing appreciation to current customers and spreading brand awareness. Read MoreAsked and Answered: Can I get some carbon forms?
April 21, 2023
A Mr. Pete Dionisopoulos from Baltimore writes in and asks: "I need some carbon order forms for my café, can you help me?" Well,
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Asked and Answered: There’s Multiple Types of Binding?
March 15, 2023
Written by: Paula Fargo Mr. Leonard Pinth-Garnell from Baltimore, Maryland emails and asks: Q: I’m very confused about how I should bind my company’s reports,
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5 Tips To Make Your Trade Show Display Stand Out
March 14, 2023 Want to grab the attention of potential customers and attendees at your next event? Trade show displays are a great way to accomplish this by showing off your brand and promoting your business. Read MoreWhen To Replace Your Custom Vehicle Graphics
March 13, 2023 Whether your business is brick-and-mortar, mobile, or operates solely online, you can benefit from custom vehicle graphics on your vehicle or fleet of vehicles. Read More6 Benefits of Custom Embroidered Products
January 23, 2023
6 Benefits of Custom Embroidered Products Perhaps you are looking to give away branded merchandise to your customers, like a custom embroidered hat
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Paper is not killing the environment
January 03, 2023
Paper is not killing the environment. People often overlook the fact that paper is renewable and recyclable. This seems very counter-intuitive based on all we
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Why Branded Presentation Folders are Essential for Your Business
December 14, 2022 In today’s fast-paced world, practicality and organization are key to maintaining a professional reputation, and presentation folders do that and more. Read MoreBrochure Printing: Why Does Your Business Need it?
December 14, 2022 Brochure printing offers your customers a clear overview of your business and its products or services in a straightforward, informative manner. Read MoreAsked and Answered: What’s The Difference Between Matte and Glossy Paper?
December 05, 2022
What's the difference between Matte and Glossy paper? Mr. Wayne Campbell from Baltimore, Maryland writes in and asks: Q: "I'm a little confused about
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Asked and Answered: Why Don’t You Want to Print on Paper That I Supply to You?
December 01, 2022
Why don't you want to print on paper that I supply to you? A Mr. Mike Mendoza from Baltimore, Maryland writes and asks: Q:
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Why don’t you want to print on paper that I supply to you?
December 01, 2022
I have a project and I want to give you my own paper to use; why might that be a problem?
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Asked and Answered: The Ultimate Mailing Guide
December 01, 2022
Important Questions You May Have About The Postal System. This week’s Asked & Answered blog is a little bit different. We’ve noticed that especially
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Key Marketing Materials Every Business Needs
November 16, 2022 Regardless of what your specific industry or marketing ideas may be, there’s a few things that your business absolutely needs. Read MoreReal Estate Marketing Essentials: Business Cards, Yard Signs, Open House Signs and Postcards
November 10, 2022 When brainstorming how you can use a diverse mix of business signs to promote your real estate agency, have you considered yard signs, business cards, open house signs, door hangers and postcards? Read MorePostcard Printing – The Simple and Effective Print Marketing Secret
November 10, 2022 Postcard printing by Allegra is a simple, yet very effective, print marketing strategy. Read MoreHow To Tell A Great Nonprofit Story
October 25, 2022 Learn how to tell a great story with these ideas. Read More2022 Corporate Gift Ideas
September 14, 2022 Thinking about corporate gifts to thank employees for all of their hard work? Read More10 Customer And Employee Appreciation Gifts For The Holidays
September 13, 2022 Looking for creative ways to let customers and employees know they are appreciated? Read MoreLearn From Your Competitors
June 20, 2022
Tracking competitors can unnecessarily consume your resources if not done correctly. Researching and tracking competitors is an essential part of business in 2022, especially in
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What is Large Format Print?
June 20, 2022
Have you ever asked yourself, what is large format printing? Well, you’re not alone and we’re here to help! At Curry Printing, we consider large
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Employee Spotlight
June 10, 2022
Employee Spotlight Let’s give a warm welcome (back) to Annie Levine, our Director of Human Resources and subject of our next Employee Spotlight! Annie, our
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7 Best Marketing Efforts
June 02, 2022
7 Best Marketing Efforts to Drive High-Value Business Want to make sure your marketing efforts are worth the time and expense you are putting into
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What’s the Importance of LinkedIn?
June 02, 2022
LinkedIn is a great platform to share your professional success, but did you know it’s also important for company branding? We’re excited to dive into
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Stickers, What’s the Deal?
May 16, 2022
What’s the deal with stickers? Stickers have become increasingly popular lately, from the holographic stickers, emotional support water bottles, and Y2K themed stickers to the
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Asked and Answered: What changes will you make in 2021?
April 29, 2022
Theodoric of York Road from Baltimore County writes in to ask us, “What changes are you making now that it’s finally 2021?” Theodoric, what
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Asked and Answered: How can I get free PPE?
April 29, 2022
A Mr. Elwood Blues from Baltimore County writes in to ask: "I heard you can help me get free masks for my employees. Is
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Dye-Sublimation vs Screen Printing
April 29, 2022
Does all the printing jargon throw you off? We’re here to break it down! The screen printing and dye-sublimation processes are often confused, even though
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The Best Products to Promote Your Brand
April 29, 2022
While some view printing as a thing of the past in our digital world, this couldn’t be further from the truth. When we interact
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Let’s Talk About Masks
April 29, 2022
Masks have been an essential part of our lives for nearly two years with no end in sight. PPE in the US is expected to
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6 Business Signage Mistakes to Avoid
April 29, 2022
The signage you use at your company is a significant investment. It plays a large role in how your customers see you, how simple it
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What’s New at Curry?
April 29, 2022
What’s new at Curry? Well, we’ve been busy growing our business, team, and skills. We’re undergoing major renovations and excited to offer more services with
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8 Marketing Materials Your Small Business Should Have
April 29, 2022
In our digital age, it’s easy to dismiss tangible marketing materials as a thing of the past. This is a big mistake. Promotional products are
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Keeping Up with TikTok
April 29, 2022
TikTok has become immensely popular for individuals and some B2C businesses. How do you manage the ever-changing landscape of social media? Between new and existing
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Simon Says: What’s a Mailing Project?
April 29, 2022
Simon (and Marni) discuss what goes into a mailing project and how our team at Curry can help with all your mailing needs! https://youtu.be/MZEdByMhquQ
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Raster vs. Vector Images: What’s the Difference?
April 29, 2022
When it comes to printing, high-resolution visuals are crucial. Without that, your printed promotional content may look distorted, blurry, or pixelated. To avoid this issue,
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Graphic Design Trends 2022
April 29, 2022
Nostalgia Keep an eye out for 90’s-themed retro design with bright colors and childlike wonder. The neon colors, color blocks, bubble writing, and bright design
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Color Psychology
April 29, 2022
What is color psychology? Have you ever wondered why Americans traditionally wear black to funerals and brides wear white to weddings? It’s all linked to
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Trending in 2022
April 29, 2022
How Can Curry Help Your Business Stay Trending in 2022? Here at Curry, we have been noticing products trending as people have slowly returned to
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Top 6 Employee Holiday Gifts
April 29, 2022
Top 6 Employee Holiday Gifts Why should your company give your employees holiday gifts? During the pandemic, many companies discovered that it has become tricky
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Asked and Answered: How do I add bleeds?
April 29, 2022
Miles Cowperthwaite from Bel Air, Maryland sends us a letter asking, “You keep talking about bleeds and I’m pretty sure you’re not planning murder.
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Is Direct Mail Worth It?
April 29, 2022
Direct mail, in this digital age, is a trusted form of advertising. Users are growing numb to the never-ending online ads that inundate our daily
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Simon Says: Screen printing vs Dye-sublimation
April 29, 2022
https://www.youtube.com/watch?v=ZTV1KEiwPqU Simon (and Marni) explain the differences between screen printing vs dye-sublimation. Contact us today for your printing needs #ImpossibleDeadlinesMet Check
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Asked and Answered: Why Don’t You Post Your Prices Online?
April 29, 2022
Why Don’t You Post Your Prices Online? A Mr. Steve Bushakis from Baltimore, Maryland writes in and asks: Q: “OK, I get that you
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Asked and Answered: Are You Selling Masks?
April 29, 2022 Lisa Loopner of Baltimore County writes in to ask us: Q: I heard a rumor that you guys are selling masks now. Is that Read MoreAsked and Answered: Offset vs Digital Printing
April 29, 2022
Q: Bennett Brauer from Wilmington, DE, writes in to ask: “You’ve mentioned offset and digital printing… What the heck is the difference? Which do
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Asked and Answered: How do you sleep at night!?
April 29, 2022
Ms. Candy Slice’s letter from Alexandria, VA isn’t a question so much as a scolding. She writes “I am morally opposed to printers! You
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Asked and Answered: What’s Screen Printing? Do you do it?
April 29, 2022
Uncle Roy from Baltimore County writes in and asks, “I’m a little confused about screen printing? Is that what you do to those pretty
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How Does the Comprehensive Bag Reduction Act Affect Baltimore?
April 29, 2022
As of October 1, 2021, big changes are coming to Baltimore with the passage of the Comprehensive Bag Reduction Act. This act will ban
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The Ultimate Guide to Corporate Holiday Gifts
April 29, 2022
As the holiday season approaches, many businesses are combing through pages of gift catalogs searching for the perfect corporate holiday gifts. Some businesses aren’t
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5 Tips for Holiday Card Design
April 29, 2022
It’s the most wonderful time of the year...and that means it’s time to design the perfect holiday card! Whether you’re sending a thoughtful card to
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What Do Employees Want?
April 29, 2022
The pandemic has caused disruption and distress in many aspects of life. Because of these challenges, many employees are questioning their career choices. LinkedIn conducted
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Why You Should Send Holiday Cards
April 29, 2022
Does anyone send holiday cards anymore? Holiday cards started as a social obligation in the mid-1800s, with an expensive and painstaking printing process. Luckily, printing
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FOMO or LOMO which is worse?
April 29, 2022
Written By: Paul Strack https://customxm.com/ Do you suffer from FOMO? Let’s back up a bit,
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Printing + PMS
April 29, 2022
Written By: Steve Counts https://www.digitalprintink.net/ Printing + PMS Yeah…you read that right. PMS, or
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Asked and Answered: Ordering Less Costs More? (Per unit)
April 29, 2022
Ordering Less Costs More? (per unit) A Mr. Beldar Conehead, from Baltimore, Maryland by way of France, writes in and asks: Q: You quoted
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Asked and Answered: Why can’t you print t-shirts while I wait?
April 29, 2022
Why can’t you print t-shirts while I wait? A Mr. Mel from Mel’s Char Palace in Baltimore, Maryland writes in and asks: Q: I
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Asked and Answered: Magic Number in Printing?
April 29, 2022
Why is 4 a Magic Number in Printing? A Mr. E. Buzz Miller from Baltimore, Maryland asks: Q: I want you to print
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Asked and Answered: I need a poster, how much does it cost?
April 29, 2022
I need a poster, how much does it cost? A Nick the Lounge Singer from Baltimore, Maryland recently contacted us asking “I need a
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Asked and Answered: I don’t understand what the difference is between “Spot color” and “CMYK”
April 29, 2022
I don't understand what the difference is between "Spot color" and "CMYK" A Ms. Christie Christina from Baltimore, Maryland writes in and asks “I
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Asked and Answered: I need a last minute project for my convention, can you help me?!
April 29, 2022
I need a last minute project for my convention, can you help me?! A Ms. Debbie Doody emails a desperate plea: “HELP! I’m flying
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Asked and Answered: How can printing be good for the environment?!
April 29, 2022
Q: A Ms. Rhonda Weiss from Baltimore, Maryland emails and asks: I’m very environmentally-friendly and want to reduce my Baltimore business’s carbon footprint, and
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Asked and Answered: What in the world is a RIP and why do printers care about them?
April 29, 2022
A Ms. Colleen Fernman from Baltimore, Maryland recently contacted us asking “what in the world is a RIP and why do printers care about
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Asked and Answered: What is so Perfect about Perfect Binding?
April 29, 2022
The Festrunk Brothers from Baltimore, Maryland write in and ask: Q: What is so perfect about perfect binding, and if it’s so perfect, why
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Trying to Save Money with Email?
April 29, 2022
Here’s something to think about: Email can be an excellent way to stay in front of your clients. But what makes it good, makes it
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Survey Questions?
April 29, 2022
Like most things in life, form follows function, so when designing good survey questions, you should be asking yourself what the purpose is, how often
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How Do You Ensure the Success of Your Brand?
April 29, 2022
How do you ensure the success of your brand? There are many avenues and options to consider when determining your path to success. Is it
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The Year of Customer Service
April 29, 2022
Some days you are on the giving end of it, some days, the receiving end. As important as it is for you to get it,
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Asked & Answered: What The %^#@ Is A Bleed?
April 29, 2022
What The %^#@ Is A Bleed? A Miss Emily Litella from Brooklyn, New York, writes in and asks: Q: Why in the world do
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The Post Office: We Love to Hate Them
April 29, 2022
But they sure do get the job done. The USPS delivers literally billions of pieces of mail and packages each and every year. How’s this
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How Do You Love Your Clients?
April 29, 2022
Do you put yourself in your clients’ shoes? Are you empathetic? Can you feel their stress, pain and worry? How else will you be able
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Marketing Budget: to Cut or Not to Cut
April 29, 2022
Have you ever been ordered to cut your budget? Who hasn’t? Examining line-item costs is always a good practice in any economy. But, when you
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Trade Show Selling Strategies
April 29, 2022
After attending several trade shows over the past few years, I would like to share some smart exhibitor selling strategies. So, you’re an exhibitor, you’ve
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Asked and Answered: Why Size Does Matter With Posters?
April 29, 2022
Why Size Does Matter With Posters? A Miss Enid Loopner from Baltimore, Maryland, writes in and asks: Q: When you showed me a proof
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Asked and Answered: Why Printers Like PDF Files?
April 29, 2022
Why Printers Like PDF Files? A Mr. Richard Fader from Ft. Lee, New Jersey, writes in and asks: Q: Why do you all prefer
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How “Social” is Social Networking?
April 29, 2022
Social networking is somewhat of a misnomer because, in reality, there’s really not much “social” about it. In my view, as your local Baltimore Printer,
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Survey Delivery Options
April 29, 2022
There are all sorts of ways to solicit customer/prospect opinions, running the gamut from informal (a quick “how did we do?” phone call) to formal
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Mining For Data Gold
April 29, 2022
Information is power; data is gold. You and I both know that, but you may not realize just how powerful information can be or how
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Asked and Answered: Why Do I Need To See A Proof?
April 29, 2022
Why Do I Need To See A Proof? A Mrs. Baba Wawa from Baltimore, Maryland, writes in and asks: Q: Why do you all
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Is Busyness Hurting Your Business?
April 29, 2022
All too often the “shoemaker’s kids have no shoes” effect takes place in businesses. Many business owners get so wrapped up in the day-to-day struggles
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Give the Gift that Keeps Giving… REFERRALS!
April 29, 2022
Whether you are giving them or getting them, referrals rock! When you give them, of course giving wisely only to the worthy few who truly
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Asked and Answered: Why Does the Color on my Screen Look Different Than the Printed Piece I Got?
April 29, 2022
Why Does the Color on my Screen Look Different Than the Printed Piece I Got? A Father Guido Sarducci from Baltimore, Maryland, writes in
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Keeping Customers on Your Mind
April 29, 2022
Customers need to have specific and valuable touch points. They will come back to you if they are thinking about you. And they may be
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Asked and Answered: Why Should I Buy My Promo Products From My Printer?
April 29, 2022
Why Should I Buy My Promo Products From My Printer? A Mr. Land Shark from Baltimore, Maryland writes in and asks: Q: I see
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Money Talks… Or Does It?
April 29, 2022
Is a large organization too large to offer the “personal touch” to its constituents, clients, stockholders, and employees? Or, put another way, does being part
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Asked and Answered: Why Don’t You Have Standard Price Lists?
April 29, 2022
Why Don't You Have Standard Price Lists? A Ms. Roseanne Rosannadanna from Baltimore, Maryland, writes in and asks: Q: Why don’t you all
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Asked and Answered: What’s a PMS Color and Is That Why You Seem So Cranky?
April 29, 2022
What’s a PMS Color and Is That Why You Seem So Cranky? A Mr. Killer Bee from Baltimore, Maryland writes and asks: Q. What
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Asked and Answered: Why Do You Want To See My File Before Giving Me An Estimate?
April 29, 2022
Why Do You Want To See My File Before Giving Me An Estimate? A Mr. Bill from Baltimore, Maryland, writes in and asks: Q:
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Asked and Answered: Why Can’t You Just Give Me a Price Breakdown for My Print Project?
April 29, 2022
Why Can't You Just Give Me a Price Breakdown for My Print Project? A Mr. Samurai Futaba from Baltimore, Maryland writes and asks: Q:
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Is Marketing A Sixth Sense?
March 02, 2022
Learn more about using the appeal of all your senses when creating a marketing campaign
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