Masks have been an essential part of our lives for nearly two years with no end in sight. PPE in the US is expected to grow 12.5% annually through 2024, as respiratory protection makes the jump from $1.6 billion to a projected $5.1 billion in 2024 (
Brand awareness = revenue
The concept of brand awareness (and recognition) relating to ROI is not easily measured but is essential to brand success. Brand awareness is a consumer’s knowledge that the brand exists. Brand recognition is the cue a consumer uses to recognize the brand (i.e., logo, jingle, colors, etc.). Using products to advertise your brand increases awareness and can contribute to brand recognition long term.
Side note: consider transparent masks as a viable option for your employees and customers. A transparent mask increases effectiveness and is inclusive for individuals who heavily rely on visual communication.
One thing we can all agree on is that masks have come a long way since the 1930s, and I’m glad to not be wearing these:
