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Content marketing is a strategic marketing approach for creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — ultimately, to drive profitable customer action.
Good content drives search performance, customer engagement and better business results through a positive brand opinion and web traffic. Yet, producing content on a consistent basis is one of the primary challenges of businesses and organizations.
Let Allegra Alpena help you build a solid content marketing strategy to get your great content in the right places online with a minimum of effort and expense.