CUSTOMER & DONOR RETENTION: Building Relationships

To keep patrons loyal and coming back, they need to know why they should and that you truly value them.

A simple, timely customer communication program can meet both goals. A thank you note here. A special email offer there. Perhaps a newsletter with helpful information along with special offers they can act on now.

Mix up the forms and channels for maximum impact. Ongoing communication goes a long way at low cost to protect a valuable asset – your customers or donors.

There are proven ways you can deepen your closest relationships, driving more loyalty. And be assured you aren’t leaving dollars on the table . . . or seeing them spent with another organization.

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