Over the past 30 plus years, John has been involved in many different aspects of sales and marketing. He started his career at what was at the time the largest US based advertising agency in the world, Young & Rubicam where he worked for 10 years, the last five of which were as vice president of media buying for the west coast. After that, he joined Arbitron/Ceridian as VP, western region sales and marketing for the Arbitron Company. That led to a similar position at Billboard Publications/United Dutch Publishing. After that John joined a start-up technology firm here in San Diego named Verance where he spent five years as vice president, sales and marketing. In 2006, he purchased what was then called Economy Print & Imaging. John has spent a good deal of time converting this firm to the full service marketing, graphics and direct mail company, Allegra Marketing Print Web Mail, San Diego. John is also on the board of directors of the Boys & Girls Clubs of East County and has served on the Allegra Network Advisory Council Board. John is a graduate of Fordham University with a degree in marketing.