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Multi-Channel
Campaigns: An
Integrated Approach is Best

Why do the most successful national brands advertise on television and send you information through the mail? Or sponsor online banner ads on specific websites even though they send you a catalog regularly?

Because decades of research have proven that the more ways and locations used to communicate, the more trust is gained by the marketer and the more successful the entire effort. And what’s good for the big guys is also good for the smaller, local marketer.

To be sure, outreach mobile marketing isn’t for everyone, but when it is right it can be the most timely and engaging type of communication.

The trick is to match the multi-channel marketing effort with the habits of the target audience. Let us help you zero in on the best niches for your business and put together the multi-channel marketing effort that will elevate your brand and business to the same level as those national powerhouses.

Contact Allegra Rochester today to discuss your integrated marketing needs.

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MULTI-CHANNEL MARKETING BY THE NUMBERS
SOURCE: DATA & MARKETING ASSOCIATION
3
Average number of media types used per campaign
Source: InfoTrends

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