MULTI-CHANNEL CAMPAIGNS: An Integrated Approach is Best

Why do the most successful national and Grand Rapids brands use multi channel marketing to advertise on television and send you information through the mail? Or sponsor online banner ads on specific websites even though they send you a catalog regularly?

Because decades of research have proven that the more ways and locations used to communicate, the more trust is gained by the marketer and the more successful the entire effort. And what’s good for the big guys is also good for the smaller, local marketer.

To be sure, outreach mobile marketing in Grand Rapids markets combined with multi channel marketing isn’t for everyone, but when it is right, it can be the most timely and engaging type of communication.

The trick is to match the targeting efforts of multi-channel marketing with the habits of Grand Rapids and national target audiences. Let us help you zero in on the best niches for your business and put together the multi-channel marketing effort that will elevate your brand and business to the same level as those national powerhouses.

Contact Allegra Grand Rapids today to discuss your integrated marketing needs.

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