Our Team

Eric is rarely seen without the well-known Allegra "A" on his shirt. As President of Allegra, he has been involved with the printing business since his father Ron opened up their first center in 1979 in Grand Rapids. A graduate of Grand Valley State University, he was managing a store location right out of college. Truly a family business - his wife Becky manages the office and his brother Craig runs the production department - Eric leads a staff of 30 employees as the second largest Allegra in Michigan. He believes in hard work and the importance of delivering high quality products and services to more than 1,400 satisfied clients.

Craig Vetter is the Vice President of Operations and co-owner of Allegra. He was working for his father Ron, running a press at Allegra in his early teens. A graduate of Davenport University, Craig earned his degree in Accounting, which he put to good use going to work for two local companies before returning to his roots. In 1992, Craig came back to Allegra to manage the office. After 10 years, Craig stepped in to supervise operations and financials and took on facilities management and the role of USPS mail expert. Craigs wife Jennifer is a full-time project manager, who makes time for many hours of community volunteerism.

Yep, shes family. Married to co-owner Craig Vetter, Jennifer moved from accounting to project management - and hasnt looked back since! She brings her intense passion for customer service and an eye for detail to her role. Jennifers great adaptability means your project will get done on time, no matter what.

Details, deliverables and communication are all strengths of project manager Kim. Shes remained consistently on-point throughout her 25+ years in print. Her efforts assure clients love every step of the process. Because shes married to the details, you can be sure your project will receive the attention it deserves.

Shes been dubbed the Princess of Printing. And project manager Lori uses lots of printing know-how to make each client feel like royalty. From negotiating for the best prices, to getting things out quickly, Loris efforts assure your project gets done the right way.

Who says you cant leave your first love? Our marketing specialist Roberta loved working in broadcast media for more than 20 years. Now she uses well-rounded marketing expertise to help Allegra clients successfully combine creative ideas with strategic planning. Ready to achieve results? Shell make sure your project is on-brand and exceeds your goals.

Loraine is our most experienced Account Executive. Her depth of knowledge comes from first-hand experience owning and operating a successful printing company for many years before merging with Allegra. Loraines passion is maintaining and forging new relationships. She received the Alliance Franchise Brands international award as one of the Top Ten Sales Performers in North America for the second consecutive year.

A graduate of Michigan State University, Brittany’s Bachelor of Fine Arts degree in Graphic Design is put to good use, as are her specialties in the area of typography, color theory and layout. She strives to offer fresh and creative ideas for our clients. When Brittany is not at work, she enjoys hanging out with her husband, Matt, and dog, Cocoa Pebbles, as well as painting, drawing, crafting, and playing video games.