Eric is rarely seen without the well-known Allegra "A" on his shirt. As President of Allegra, he has been involved with the printing business since his father Ron opened up their first center in 1979 in Grand Rapids. A graduate of Grand Valley State University, he was managing a store location right out of college. Truly a family business - his wife Becky manages the office and his brother Craig runs the production department - Eric leads a staff of 30 employees as the second largest Allegra in Michigan. He believes in hard work and the importance of delivering high quality products and services to more than 1,400 satisfied clients.
Vice President of Operations
Craig Vetter is the Vice President of Operations and co-owner of Allegra. He was working for his father Ron, running a press at Allegra in his early teens. A graduate of Davenport University, Craig earned his degree in Accounting, which he put to good use going to work for two local companies before returning to his roots. In 1992, Craig came back to Allegra to manage the office. After 10 years, Craig stepped in to supervise operations and financials and took on facilities management and the role of USPS mail expert. Craig's wife Jennifer is a full-time project manager, who makes time for many hours of community volunteerism.
Marketing & Print Consultant
Loraine is our most experienced Account Executive. Her depth of knowledge comes from first-hand experience owning and operating a successful printing company for many years before merging with Allegra. Loraine's passion is maintaining and forging new relationships. She received the Alliance Franchise Brands international award as one of the Top Ten Sales Performers in North America for the second consecutive year.
Marketing & Print Consultant
Felix Davis brings more than 5 years of B2B and retail experience in customer service, product supervision and account management. Prior to joining the Allegra team, Davis held sales leadership positions with Office Max/Office Depot, working his way to multiple promotions and earning back-to-back awards in 2015 and 2016 as Top District Salesman in Tech Services. Davis is a graduate of Michigan State University.
Marketing & Print Consultant
Passionate and dedicated describes our Account Manager, JoAnna, perfectly. She's focused on understanding her clients' businesses and working as a partner to develop the best mix of marketing solutions to help them reach their goals. Her extensive experience in both sales and marketing allow her to serve as a main contact for our clients.
Who says you can't leave your first love? Our marketing specialist Roberta loved working in broadcast media for more than 20 years. Now she uses well-rounded marketing expertise to help Allegra clients successfully combine creative ideas with strategic planning. Ready to achieve results? She'll make sure your project is on-brand and exceeds your goals.
Production Operations Manager
Shari Van Hartesvelt is the Production Operations Manager of Allegra Marketing Print Mail. She has been managing our graphics and digital print production departments for 16 years and draws from many years' experience running her own print shop in Holland. A Michigan native, Shari is a Ferris State University graduate who rolls up her sleeves to assist in getting things done. Her creativity is evident each day as she works collaboratively to find the right solution for our many clients.
She's been dubbed the Princess of Printing. And project manager Lori uses lots of printing know-how to make each client feel like royalty. From negotiating for the best prices, to getting things out quickly, Lori's efforts assure your project gets done the right way.
Details, deliverables and communication are all strengths of project manager Kim. She's remained consistently on-point throughout her 25+ years in print. Her efforts assure clients love every step of the process. Because she's married to the details, you can be sure your project will receive the attention it deserves.
Yep, she's family. Married to co-owner Craig Vetter, Jennifer moved from accounting to project management - and hasn't looked back since! She brings her intense passion for customer service and an eye for detail to her role. Jennifer's great adaptability means your project will get done on time, no matter what.
Digital Marketing Specialist
Ready to use multi-channel marketing to increase your ROI? Ethan is here to help you understand how to apply cutting edge technology to attain business goals. His role as our Digital Marketing Specialist leverages his expertise in the digital field including web development, CMS editing and training, paid online ads, email campaign creation and deployment, SEO programs... Well, you get the point. Ethan earned his Business Administration degree from Davenport University with a major in Marketing and a specialty in Advertising and Promotion. With Ethan, your digital projects are in capable hands.
We’re excited to have the experience level of Bob on our team! He recently came on board from In Sign Out, a trusted Grand Rapids sign company he owned and operated for more than 40 years. Bob is a custom sign expert and he is ready to serve you.
Pre-Press Specialist, Graphic Designer
A graduate of Michigan State University, Brittany’s Bachelor of Fine Arts degree in Graphic Design is put to good use, as are her specialties in the area of typography, color theory and layout. She strives to offer fresh and creative ideas for our clients. When Brittany is not at work, she enjoys hanging out with her husband and dog, Cocoa Pebbles, as well as painting, drawing and playing video games.