Direct Mail in Tampa, FL : Personal, Direct and Powerful
Grow your sales by getting the right message to the right person, at the right time, with Allegra's printing and mailing services for direct mail in Tampa, Florida!
Direct mail continues to be an effective and relevant marketing strategy. Many studies show that up to 90% of direct mail gets opened since print marketing is considered a trustworthy media channel. At Allegra, we can help you leverage this with a direct mail strategy to reach your target audience.
These are some of the top reasons companies of every size choose Allegra's direct mail printing services:
- It's a cost-effective solution. Direct mail printings costs are small and provide a bigger ROI in comparison to other marketing strategies.
- It's personal. Direct mail printing companies offer different customization options to make each message feel personal.
- It engages the senses. Direct mail is tangible, and it gives your audience something to hold on to.
- It's flexible. Seamlessly integrate your direct mail campaigns with your digital marketing strategies.
- It's measurable. There are different ways to track the effectiveness of your direct mail campaigns to measure their success.
Personalized Content: Customize Your Campaign and Your piece
An increasingly important component of direct mail campaigns are personalized variable data mail pieces.
Have you ever received a piece of mail or an email addressed to “valued customer” or some other generic greeting? The impersonal nature of being asked for your business from a company that hasn’t bothered to learn your name doesn’t exactly inspire you to continue down the sales funnel, does it? Personalized mail pieces are utilized with this experience in mind, and are a solution for avoiding it when your current and potential customers interact with you online.
With personalized mail pieces, you automatically generate a custom piece for each recipient, usually with a web address that includes their name or some other personal information.
Not only does a personalized piece offer your recipients an effective way to respond, it also gives you the ability to do real time tracking. So as soon as someone clicks on the link, or types their PURL into their computer, you know who responded … and you can see exactly what they’re doing as they’re doing it. It can also be immediately routed to your salesperson for follow-up.
Allegra is a one-stop provider for everything related to your direct mail marketing needs. We will help you plan and manage your direct mail campaigns every step of the way. Our team will identify your target demographic and create your mailing lists, create eye-catching designs that stand out in the mail, print your direct mail items, and event collate and assemble the materials. You will get professional results with our state-of-the-art printing technology, and you will be able to rely on our mailing services to meet your delivery deadlines. Do you want materials such as brochures or flyers to use in your direct mail campaign? We also provide brochure and flyer printing services, and much more.
For a hard-working communication channel that is targeted, personal, flexible, measurable, and cost-effective, look no further than direct mail. To get started on your next campaign, contact Allegra Tampa - Downtown today!
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Source: Data & Marketing Association