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4 Tips for Choosing Images for Eye-Catching Flyers and Brochures

4 Tips for Choosing Images for Eye-Catching Flyers and Brochures February 26, 2024 The adage "A picture is worth a thousand words" still rings true today. Images, or pictures, are crucial for your flyers and brochures. Read More

Marketing for Specific Audience Segments

Marketing for Specific Audience Segments February 23, 2024 When you try to market to everyone, you target no one. Make your marketing budget work smarter, not harder, with specific marketing techniques and insights into specific audiences that will produce more substantial returns on investment. Read More

15 Design and Printing Tips for Table Tents with Maximum Impact

15 Design and Printing Tips for Table Tents with Maximum Impact February 19, 2024 Table tents are a great way to grab your customers' attention and promote your products or services without being too pushy. They can be used in various settings, such as restaurants, cafes, trade shows, and events. Read More

The Power of Emotional Connection: 11 Strategies for Inspiring Action

The Power of Emotional Connection: 11 Strategies for Inspiring Action February 16, 2024 Emotions play a significant role in our decision-making process, especially when it comes to purchasing products or services. As a business owner, it's crucial to understand the power of emotional connection and how you can use it to inspire potential customers to take action. Read More

Variable Data Printing: What Is It & How to Use It

Variable Data Printing: What Is It & How to Use It February 12, 2024 Variable data printing, or VDP, is a digital printing method that allows for customizing printed materials with unique information. Read More

Four Ways to Build Brand Awareness with Print

Four Ways to Build Brand Awareness with Print February 09, 2024 In the iconic book, "7 Habits of Highly Effective People," Stephen Covey says successful people "begin with the end in mind." Read More

How Door Hangers Can Open Floodgates for New Sales

How Door Hangers Can Open Floodgates for New Sales February 05, 2024 When you think of door hangers, does cash flow come to mind? Perhaps not. However, many businesses find these tangible tools bring a remarkable return on investment. Take this example from a neighborhood tree service. Read More

3 Crucial Elements for Crafting Irresistible Direct Mail Offers

3 Crucial Elements for Crafting Irresistible Direct Mail Offers February 02, 2024 Did you know that the average American household receives 454 pieces of marketing mail per year? If you want to make your company's mailings stand out among all the others, an attractive offer is the key! Read More

Choosing the Right Envelope for Every Occasion

Choosing the Right Envelope for Every Occasion January 29, 2024 Direct mail is a powerful tool! It can spread the word about your company to prospective customers and help you engage with existing contacts. According to research, 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want. Read More

Embossing in Print Projects: Ideal Applications

January 26, 2024 When was the last time your print marketing projects exuded a sense of classic luxury and left a lasting memory? Read More

Direct Mail: Measuring Your Success

Direct Mail: Measuring Your Success January 26, 2024 Running a direct mail campaign is a great way to bolster your marketing efforts. But these strategies won’t be nearly as useful to you and your business if you aren’t measuring your success – especially your return on investment, or ROI. Read More

Printing for Events: Tips for Standout Signage and Displays

Printing for Events: Tips for Standout Signage and Displays January 22, 2024 Signage is not just to look pretty. It is essential for your business and its success, especially at events. Read More

Measuring Success: 11 Metrics for Print Marketing Campaigns

Measuring Success: 11 Metrics for Print Marketing Campaigns January 19, 2024 With so much emphasis on online advertising and social media, it's easy to overlook the impact of well-executed print materials on your target audience. But how do you measure the success of your print marketing campaigns? Read More

New Year, New Business Cards

New Year, New Business Cards January 15, 2024 The start of a new year is always exciting for businesses and professionals. It's the perfect opportunity to reflect on the past year, set goals, and plan for the future. As we step into 2024, one thing that should be at the top of your list is updating your business cards. Read More

4 New Year's Resolutions for Marketing

4 New Year's Resolutions for Marketing January 12, 2024 The new year is the perfect time to make resolutions and lay out goals for your year ahead. Personal resolutions can help you improve your life or pursue new hobbies, and in the same way, making resolutions for your professional life can motivate you to try new things in the year ahead. Read More

Gratitude: Enhancing Your Well-Being and Business Success

Gratitude: Enhancing Your Well-Being and Business Success January 08, 2024 We're grateful for incredible customers like you all year, especially this season. Taking time for appreciation is important for all of us - for many reasons. Research shows that gratitude has several beneficial effects. Read More

Choosing the Right Paper for Your Print Project: A 7-Step Guide

Choosing the Right Paper for Your Print Project: A 7-Step Guide January 05, 2024 Print projects are crucial for businesses and organizations, whether for marketing, packaging, or brochures. Read More

4 Hallmarks of a Great Advertising Message (Examples Included)

4 Hallmarks of a Great Advertising Message (Examples Included) January 01, 2024 There is power in good copy, but there's MAGIC in great advertising. Want proof? Enjoy this trip down memory lane! Read More

3 Print Marketing Ideas to Start the New Year Right

3 Print Marketing Ideas to Start the New Year Right December 29, 2023 The new year is near, and with it comes new opportunities and ideas! Isn't it time your company joined in on trying something new this year? The new year is the perfect time to begin afresh with your print marketing methods and ideas. Stay current and on-trend with the latest in advertising options. Read More

Sustainable Printing 4 Eco-conscious Printing Practices

Sustainable Printing 4 Eco-conscious Printing Practices December 25, 2023 In the last few years, consumers have been increasingly emphasizing the sustainability and eco-friendliness of their brands. A study done by the Harvard Business Review showed that when Gen Z and Millennial customers believe a brand cares about its impact on people and the planet, they are 27% more likely to purchase from it than older generations. Read More

3 Reasons Brochures Still Have a Role in Modern Marketing

3 Reasons Brochures Still Have a Role in Modern Marketing December 22, 2023 The classic tri-fold brochure. These documents with information, images, contact info, and a flashy slogan are commonly seen in waiting rooms, on tourist boards, or inside your local paper. Read More

Spotlight on Specialty Printing: Foil Stamping

Spotlight on Specialty Printing: Foil Stamping December 18, 2023 Step into the spotlight and discover the captivating world of foil stamping. Embellishments, life foil stamping, add a wow factor to your printed pieces. This extraordinary printing technique, originating in ancient China, has stood the test of time when artisans first adorned their creations with dazzling gold leaf. Read More

9 Special Day-Themed Print Marketing Campaign Ideas for Winter

9 Special Day-Themed Print Marketing Campaign Ideas for Winter December 15, 2023 Winter is a season of crisp weather and festive joy. It's a time of year that presents your business with a prime occasion to initiate captivating, themed print marketing campaigns. From New Year to Valentine's Day, you can leverage plenty of holidays and events during this season to attract customers and boost sales. Read More

Last-Minute Holiday Printing: Tips for Stress-Free Orders, Gift GUIDE

Last-Minute Holiday Printing: Tips for Stress-Free Orders, Gift GUIDE December 11, 2023 The holiday season can be a busy and stressful time, especially for businesses trying to get their print materials ready before the end of the year. With tight deadlines and high demand, it's crucial to have a well-planned approach when placing last-minute print orders during the holidays. Here are some tips for successful last-minute holiday printing orders, whether promoting a winter sale, sending holiday cards, or creating a personalized gift. Read More

Making Marketing Goals a Reality with Print

Making Marketing Goals a Reality with Print December 08, 2023 Marketing is the process of getting potential clients interested in your products or services. The keyword phrase here is the process. Goals aren't just about scoring a touchdown; they encompass every move leading up to that defining movement. In marketing, that includes researching, promoting, and sharing your brand and its offerings. Read More

24 Marketing Ideas for 2024!

24 Marketing Ideas for 2024! December 08, 2023 Here at Allegra, we’re ready to help you hit the ground running with a crop of marketing ideas you can use right away! Read More

4 Marketing Ideas to Attract More Shoppers to Your Small Business

4 Marketing Ideas to Attract More Shoppers to Your Small Business December 04, 2023 Supporting small businesses is a vital part of thriving communities, and it's something that should be celebrated and practiced year-round. Read More

Direct Mail for Local Businesses: Unique Advantages and Strategies

Direct Mail for Local Businesses: Unique Advantages and Strategies December 01, 2023 Don't leave attracting customers up to chance; be proactive with direct mail! Employing the ability to reach scores of potential customers in specific regions, direct mail is an excellent vehicle for growing your customer base and publicizing your business creatively and methodically. Read More

Personalized URLs in Direct Mail Marketing

Personalized URLs in Direct Mail Marketing November 27, 2023 Despite the more modern online alternatives in advertising today, direct mail will always be a classic and effective strategy for customer engagement. Read More

25 Thankfulness Quotes for Expressing Gratitude This Season

25 Thankfulness Quotes for Expressing Gratitude This Season November 24, 2023 Thanksgiving brings around the start of the holiday season, and it brings with it a season of thankfulness! Gratitude is important for all of us individually because expressing gratitude positively affects our health, mood, and relationships. Read More

What Makes For a Good Customer Experience?

November 21, 2023 The customer experience journey is critical to converting first-time buyers into loyal clients. How do you create a positive customer experience? Read More

Mind-Driven Design: 5 Ways to Use Neuroscience for Impactful Posters

Mind-Driven Design: 5 Ways to Use Neuroscience for Impactful Posters November 20, 2023 Science rules, not only in the natural world but also in the marketing world. Neuroscience, the study of the brain and nervous system, and marketing go hand in hand, especially in today's competitive world. Utilizing science to gain consumer attention and interest can be incredibly impactful for your products and your business. Read More

Writing the Perfect Thank You Note to Your Customers

Writing the Perfect Thank You Note to Your Customers November 17, 2023 A heartfelt thank you note can be the perfect way to show genuine appreciation to your customers, creating a strong and lasting bond. Read More

11 Tips for Making a Style Guide for Your Print Projects

11 Tips for Making a Style Guide for Your Print Projects November 10, 2023 Developing a comprehensive style guide for your print projects can be a game-changer, saving you precious time and avoiding unnecessary stress in the long haul. Read More

The Power of Personalization in Print Marketing

The Power of Personalization in Print Marketing November 06, 2023 Print marketing is a popular choice for businesses of all shapes and sizes, mainly because it's more effective than ever. An estimated 92% of people between the ages of 18-23 say that they find it easier to read print content versus its digital alternative. This is even though smartphones, tablets, and other digital devices are ever-present. Read More

4 Business Card Concepts That Make a Big First Impression

4 Business Card Concepts That Make a Big First Impression November 03, 2023 A striking, professional image flows from your primary point of contact - that classic, irresistible, one-of-a-kind business card. Like a handshake or a personal introduction, your business card leaves a lasting first impression. It's more than contact information; it reflects your brand's personality. Read More

3 Marketing Books Every Small Business Owner Should Read

3 Marketing Books Every Small Business Owner Should Read October 30, 2023 In the world of marketing, it's essential to capture your audience's attention and convey your message effectively. These books serve as valuable resources, helping to craft compelling narratives, integrate powerful strategies, and create remarkable content that resonates with your customers. Read More

Black Friday Print Marketing Ideas for Small Businesses

Black Friday Print Marketing Ideas for Small Businesses October 27, 2023 Along with the cooler weather and changing leaves of Autumn comes the beginning of the holiday season. In the business world, Thanksgiving also means the arrival of Black Friday. Read More

5 Techniques for Transforming Packaging into Brand Loyalty

5 Techniques for Transforming Packaging into Brand Loyalty October 23, 2023 When it comes to catching customers' attention and keeping them loyal to your brand, the look of your product can be powerful! 72% of Americans say a product's packaging often influences purchases. Read More

Print Markeing Design: Using Color to Stand Out

Print Markeing Design: Using Color to Stand Out October 20, 2023 "Colors, like features, follow the changes of the emotions." - Pablo Picasso Read More

3 Inspiring Ways to Promote Your Offer Using Print + Digital

3 Inspiring Ways to Promote Your Offer Using Print + Digital October 16, 2023 Reaching your ideal audience while remaining mindful of the bottom line seems like the dream in marketing. By fusing print and digital marketing to promote your offers, customers will benefit from better communication and accessibility to your business. Working together with online platforms can be instrumental in publicizing your content in a relatable and current way. Read More

Driving Foot Traffic: 9 Offline Marketing Strategies for Brick and Mortar Stores

Driving Foot Traffic: 9 Offline Marketing Strategies for Brick and Mortar Stores October 13, 2023 As the retail landscape evolves, a well-conceived offline marketing strategy remains critical for attracting and retaining customers in brick-and-mortar stores. To achieve this goal, a well-crafted offline marketing strategy is essential. Read More

Type Design: Finding the Perfect Font for Your Brand

Type Design: Finding the Perfect Font for Your Brand October 09, 2023 Fonts are an essential part of any brand's identity. Effective brand messaging relies on establishing an appropriate tone, whether fun, whimsical, serious, or authoritative. Since each typeface has its unique personality, selecting the right font that matches your brand's tone of voice is essential. Read More

9 Lead Generation Ideas Using Print

9 Lead Generation Ideas Using Print October 06, 2023 Print media continues to be an effective tool for lead generation. It's tangible nature allows you to connect with a broad audience, making it a valuable addition to your marketing strategy. Best of all, print media can be a cost-efficient option, especially when compared to digital advertising. Read More

Comparing Direct Mail and Email Marketing

October 02, 2023 Like direct mail marketing, email marketing involves sending out marketing information to targeted demographics. Are you wondering which method suits your advertising needs best? Read More

3 Logo Design Elements That Are Trending Now

3 Logo Design Elements That Are Trending Now September 29, 2023 Logos - they're instantly recognizable, eye-catching, and memorable. In other words, the perfect way to distinguish your business from the competition and build a brand identity! A great logo gives customers a simple, creative image to associate with your company. Read More

3 Fall Marketing Ideas to Boost Sales

3 Fall Marketing Ideas to Boost Sales September 25, 2023 While you may still be enjoying the summer sunshine, fall is just around the corner. As the leaves start changing colors and the air becomes more crisp, it is the perfect time to breathe new life into your marketing strategies. Read More

Breaking Through the Digital Clutter: Tips for Print Marketing with Maximum Impact

Breaking Through the Digital Clutter: Tips for Print Marketing with Maximum Impact September 22, 2023 Print marketing is an influential tool business owners use to boost their brand's awareness, drive sales, and increase customer retention. While many businesses use digital marketing as their sole method to get their message to consumers, the need for print marketing is still in high demand. Using print marketing materials to spread your information increases the chance your brand's image will get in front of consumers without the risk of being blocked or instantly deleted. Read More

Q&A: How Can I Use Print to Get My Business Noticed and Sales Funnel Overflowing?

Q&A: How Can I Use Print to Get My Business Noticed and Sales Funnel Overflowing? September 18, 2023 It's no secret that you need to get noticed if you want your business to succeed. But with so much competition, how do you stand out and ensure your sales funnel is overflowing? Here's what the experts have to say! Read More

Myth or Legend: Understanding the Power of Direct Mail

Myth or Legend: Understanding the Power of Direct Mail September 15, 2023 In a world where everyone is glued to the screens of their smartphones and tablets all day long, it can be easy to underestimate the power of something like direct mail marketing. It would also be a mistake! Read More

9 Tips for Creating a Successful Coupon Marketing Strategy

9 Tips for Creating a Successful Coupon Marketing Strategy September 11, 2023 A well-crafter coupon marketing strategy has the potential to not only drive sales but also enhance brand awareness and loyalty. Coupons can entice potential customers and encourage repeat purchases by offering attractive discounts, exclusive deals, and personalized incentives. Additionally, leveraging data analytics and customer insights can provide valuable information to fine-tune your strategy and maximize its effectiveness. Read More

6 Special Day-Themed Print Marketing Campaign Ideas for Fall

6 Special Day-Themed Print Marketing Campaign Ideas for Fall September 08, 2023 For many businesses, September markets the time to start planning their marketing campaigns and promotions for fall. With colder weather comes various special days and holidays perfect for getting creative with your marketing efforts. Read More

Need to Outshine Your Competition? Here Are 3 Ways to Do It With Print!

Need to Outshine Your Competition? Here Are 3 Ways to Do It With Print! September 06, 2023 Your company's success depends on many different factors, each playing a vital role. While there are many things to consider when budgeting and creating marketing, it's important not to put too much emphasis on digital campaigns and overlook the power of print materials. Read More

6 Ways To Use High-Impact Printing To Stand Out

August 15, 2023 The tangible nature of printed pieces is one of the greatest benefits and reasons they stand out from digital marketing. Read More

5 Ways To Boost Your Trade Show Presence

June 14, 2023 Trade shows are a great place to promote your brand, find new customers and build relationships to help your business grow. Read More

Promote Your Business With Direct Mail Marketing

June 14, 2023 Direct mail marketing is an essential part of your business marketing strategy and integral for promoting your brand and connecting with customers. Read More

Taking Advantage of Variable Data Through Direct Mail

June 06, 2023 Direct mail is a powerful, tangible way to get in touch with both potential customers and return clients. Learn how you can take advantage of data to deliver stronger results! Read More

How Can Promotional Products Boost Your Business?

May 30, 2023 Promotional products offer a variety of benefits for your company like creating new business opportunities, showing appreciation to current customers and spreading brand awareness. Read More

5 Tips To Make Your Trade Show Display Stand Out

March 14, 2023 Want to grab the attention of potential customers and attendees at your next event? Trade show displays are a great way to accomplish this by showing off your brand and promoting your business. Read More

When To Replace Your Custom Vehicle Graphics

March 13, 2023 Whether your business is brick-and-mortar, mobile, or operates solely online, you can benefit from custom vehicle graphics on your vehicle or fleet of vehicles. Read More

Why Branded Presentation Folders are Essential for Your Business

December 14, 2022 In today’s fast-paced world, practicality and organization are key to maintaining a professional reputation, and presentation folders do that and more. Read More

Brochure Printing: Why Does Your Business Need it?

December 14, 2022 Brochure printing offers your customers a clear overview of your business and its products or services in a straightforward, informative manner. Read More

Key Marketing Materials Every Business Needs

November 16, 2022 Regardless of what your specific industry or marketing ideas may be, there’s a few things that your business absolutely needs. Read More

Real Estate Marketing Essentials: Business Cards, Yard Signs, Open House Signs and Postcards

November 10, 2022 When brainstorming how you can use a diverse mix of business signs to promote your real estate agency, have you considered yard signs, business cards, open house signs, door hangers and postcards? Read More

Postcard Printing – The Simple and Effective Print Marketing Secret

November 10, 2022 Postcard printing by Allegra is a simple, yet very effective, print marketing strategy. Read More

How To Tell A Great Nonprofit Story

October 25, 2022 Learn how to tell a great story with these ideas. Read More

2022 Corporate Gift Ideas

September 14, 2022 Thinking about corporate gifts to thank employees for all of their hard work? Read More

10 Customer And Employee Appreciation Gifts For The Holidays

September 13, 2022 Looking for creative ways to let customers and employees know they are appreciated? Read More

Is Marketing A Sixth Sense?

Is Marketing A Sixth Sense? March 02, 2022 Learn more about using the appeal of all your senses when creating a marketing campaign Read More

Give Your Direct Mail The Edge In 2022

February 08, 2022 There’s so much mail and so little time to read it – so how do you stand out in a busy mailbox? Studies show that direct mail continues to deliver results, even in the face of growing digital options for marketing. Read More

Back-To-School Sign Printing Services

August 30, 2021 Back to school shopping for your classroom has never been easier. At Allegra, we provide sign printing services for all of your classroom adornment needs. Read More

Kick Off The New Year By Letting Your Customers Know You’Re Open

January 16, 2021 Have you taken measures to safely prepare your business to resume operations, but now you need to let your customers know that you are open? That is where open for business signs and other signage from Allegra comes in! Read More

What You Can Do As A Business Owner To Help Your Customers During The Covid-19 Pandemic

December 28, 2020 Running your business or reopening it during the COVID-19 pandemic can present some difficulties. You need customers to buy your products or utilize your services to generate revenue and be successful, but you also want to make sure you are helping your customers and keeping them safe. Read More

How The Proper Signage Can Help Patrons Feel More Comfortable In Your Business

December 12, 2020 As businesses resume operations amid the COVD-19 pandemic, it is important to take steps to help keep your patrons safe. Showing that you are being proactive about safety will help guests feel more comfortable, and when your guests have confidence in your business, they are more likely to visit. Utilizing signage throughout your facility is a good way to help direct patrons and provide them with information about what measures you are taking. Read More
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