A New Way to Go Direct: Every Door Direct Mail (EDDM)®
Reach all your potential customers in any area without a list, and save money on postage in the process! Every Door Direct Mail (EDDM) from the U.S. Postal Service®(USPS) allows you to target specific geographic areas for deep local coverage, with discounted mailing rates.
It’s a great solution when your marketing message has broad appeal to your local market. Dentists, auto repair shops, pizza parlors, chiropractors – any business that deals with a wide range of customers from a certain area can benefit from this geographically targeted approach to marketing.
EDDM doesn’t require specific names and mailing addresses, and that means you can get your message to an entire geographic area without a mailing list. And because the Post Office doesn’t need to sort it by name and address, you can save big on your postage rates. Think about the ways you could use this in your local market:
- Send a coupon or “bring in this card to save” offer.
- Promote your next sale.
- Announce a store opening or new location.
- Invite potential donors or volunteers to your special event.
While EDDM is a great tool, there are some specifics you need to know to make the most of it. Working with the right creative marketing professionals to help strategize and design your piece, then print it and mail it, means hassle-free campaigns for your organization or business. You won’t have to worry about a thing.
More than one billion pieces were delivered through the EDDM program in just over a year. Let’s see if we can put it to work for you.
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