Allegra in the News:
Franchise Industry Highlights

Those who want to go into business for themselves soon come to a fork in the road. Do you start from scratch or, more commonly, acquire an independent business that’s for sale by a retiring owner? Or, do you go the franchise route? With the independent option, you’ll sidestep the up-front franchise cost. You will…

Considered an essential business, Allegra Marketing Print Mail in Cedar Rapids stayed open through the COVID-19 Pandemic. City, county and state contracts for printing services helped sustain them. That said, they were deeply affected like most small to mid-sized companies. “Sales were off-of-goal by 25% early in the crisis,” said Eric Van Kerckhove, general manager…

If you are considering buying a printing franchise to fulfill your dream of business ownership, it’s natural to wonder about the state of the industry. How does it fare in our digital age? What’s its size? How do printers boost revenues? And, what are the industry’s prospects during and after the COVID-19 Pandemic? Let’s take…

If you are a franchise owner or are exploring acquiring a franchise, one thing we’re pretty sure of is that you’ll need paying customers to make it a success. And, good news—the tools available to acquire those customers continue to evolve. One of the most important innovations is the ability to automate marketing tactics –…

If you’re an independent business owner, have you reached a seemingly endless plateau—revenues flat, growth topped out, and your plans for financial security shelved? Meet Dave Campbell an Allegra Marketing Print Mail franchise owner in Asheville, North Carolina. Dave opened an independent mail marketing business in the late ‘90s. He also acquired two copying and…

When you are in the process of evaluating a new franchise opportunity, it’s important to remember each organization is different. Finding out the things that make each franchise unique will help you decide if they are the right fit for you. The most common things entrepreneurs and business owners look for in a franchise company…

You want to be in business for yourself, and you’re exploring owning a franchise business. Then you’ve obviously answered the “why,” e.g., to rescue you from corporate America, to leave a legacy for the next generation, to scratch an itch, but now you’re on to the “how”: What’s the process to get to Grand Opening?…

We’ll risk making a few assumptions as to why owning a B2B franchise business might appeal to you. In your Google searches you’ve learned that franchisors promote the size and demand of the market, the awareness and value of their brands, their comprehensive training and ongoing support, their fine-tuned operating model, and the benefits of…

What’s faster than the year gone by, more powerful than sticking to a New Year’s resolution, and able to improve your operating efficiency, especially if you’re an independent printer thinking about someday selling your business? It’s knowing the value of your business. Sure, you have an eye on sales and your arms are wrapped around…

The idea of starting your own business is a desirable long-term plan for many people. According to this article from the New York Post, 62% of Americans dream of owning a business. However, deciding to go into business by yourself is not a simple decision. Starting a new business from scratch requires, at the very…

The printing industry continues to experience growth in many areas despite the surge of paperless initiatives and the rise of online publications. While increased pressures in the print market have pushed towards a digital shift, the continued value of print advertisements for cross-media marketing campaigns, and the ongoing rise of manufacturers needing outsourced print solutions…

For three days in late October more than 30,000 practitioners across all segments of visual communications—from commercial printers to sign-shop owners—gathered in Dallas, Texas, for the inaugural PRINTING United trade show. A press release picked up by Printing Impressions declared it a “Megashow” and by all accounts—even by Lone Star standards—the trade show was a mega…