Allegra in the News:
Franchise Industry Highlights
Stay updated with the latest franchise news and industry insights from Allegra. Our In the Media page features press releases, industry articles, and blog posts that showcase Allegra’s impact and innovation in the franchise industry. Discover how our franchisees and brands make headlines, and get inspired by Allegra's role in shaping the future of print and marketing services.
Is Traditional Marketing Dead? 4 Reasons to Get into Print Marketing
Is Traditional Marketing Dead? Four Reasons to Get into Print MarketingBusinesses are always trying to get the attention of the consumer to increase exposure to their brand. But getting brand recognition in a saturated marketplace can be challenging. Maybe it’s best to use digital marketing in this technological age, or maybe good ol’ fashioned traditional…
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Got the Entrepreneurial Spirit? 10 Qualities of a Successful Franchisee
Got the Entrepreneurial Spirit? 10 Qualities of Successful Franchisees Do you find yourself coming up with creative new ideas or great business opportunities and you think to yourself, I should make that happen? If so, you may possess the entrepreneurial spirit, that inner drive to take an opportunity and run with it. It’s not something…
Read More Developing a Strong Exit Strategy for Your Small Print Shop
As a small business owner, the time will come when you decide you need to make a change. Perhaps you’ve decided to move on from your business, even retire. But letting go may seem overwhelming. That’s why formulating an exit strategy is important. There are many questions and many options to explore. For example, as…
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Starting a Business from Scratch vs. Buying an Existing Business
Entrepreneurs looking for business ownership opportunities have several options to consider. You may consider starting a business from scratch or buying a business that’s already in operation. The latter is potentially a better way to minimize your risk and maximize profitability. And you may get even more of a boost when you purchase an existing…
Read More Minuteman Press Franchise vs. Allegra Franchise: What You Can Expect from Each
Next time you are out and about, look around. Notice how many businesses are using signs as identifiers, for advertising, or even as a way to provide direction to customers. Those signs are just a part of the modern-day printing industry. According to a campaign called Print Information Technology, printing represents the most widely adopted…
Read More AlphaGraphics Franchise vs. Allegra Franchise: What You Can Expect from Each
Exploring an investment in franchising takes research, long before you start investigating the brand you think you want to sign with. In the case of Allegra, which provides marketing, printing and direct mail services, people are also naturally drawn to one of our strongest competitors, AlphaGraphics franchise. It’s easy to understand why: We’re in similar…
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What Is a B2B Franchise and Why Should I Own One?
When you’re looking for new business opportunities, it’s good to understand the lingo. For instance, do you know the difference between a B2B business and a B2C business? Do you understand what a B2B is? B2B is industry shorthand for business-to-business, and it’s commonly used to describe businesses or franchises that provide products and services…
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Why the “Print is Dead” Narrative is a Myth
Naysayers have been sharing the overused and untrue expression “print is dead” since the emergence of e-commerce and the digital age in the 21st century. More than two decades into the dawn of digital advertising, print is very much alive. In fact, consumers are proving the narrative to be a myth as studies continually find…
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5 Reasons You Need A Business Mentor
Defined as a knowledgeable and trusted adviser, a mentor is a person experienced in a particular field. They share the benefits of their hard-won expertise with a less experienced person just coming up (called a mentee). Do you need one? Yes, because nobody has all the answers, everyone needs a mentor! Where you can find…
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Buying a Franchise During the Pandemic: 5 Tips
The COVID-19 Crisis is new for all of us including, of course, entrepreneurs who are interested in pursuing their dreams of acquiring and operating their own franchise business. Should the situation we’re in affect how you explore your next steps? There’s ample reason why it will influence your search. What’s more, the Franchise Brokers Association…
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During the Pandemic, Entrepreneurs Still Cite “Be My Own Boss” as the Prime Driver of Business Ownership
Has the COVID-19 Crisis changed why people pursue dreams of acquiring their own business? Not according to a recent article published by Franchise Insights titled “Be My Own Boss” Continues to Rank as No. 1 Motivation in Small-Business Ownership Survey. The article covered key findings in a “Top Reasons For Owning A Business 2020” survey…
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