Allegra in the News: Franchise Industry Highlights
Stay updated with the latest franchise news and industry insights from Allegra. Our In the Media page features press releases, industry articles, and blog posts that showcase Allegra’s impact and innovation in the franchise industry. Discover how our franchisees and brands make headlines, and get inspired by Allegra's role in shaping the future of print and marketing services.
What Is a B2B Franchise and Why Should I Own One?
When you’re looking for new business opportunities, it’s good to understand the lingo. For instance, do you know the difference between a B2B business and a B2C business? Do you understand what a B2B is? B2B is industry shorthand for business-to-business, and it’s commonly used to describe businesses or franchises that provide products and services…
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Why the “Print is Dead” Narrative is a Myth
Naysayers have been sharing the overused and untrue expression “print is dead” since the emergence of e-commerce and the digital age in the 21st century. More than two decades into the dawn of digital advertising, print is very much alive. In fact, consumers are proving the narrative to be a myth as studies continually find…
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5 Reasons You Need A Business Mentor
Defined as a knowledgeable and trusted adviser, a mentor is a person experienced in a particular field. They share the benefits of their hard-won expertise with a less experienced person just coming up (called a mentee). Do you need one? Yes, because nobody has all the answers, everyone needs a mentor! Where you can find…
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Buying a Franchise During the Pandemic: 5 Tips
The COVID-19 Crisis is new for all of us including, of course, entrepreneurs who are interested in pursuing their dreams of acquiring and operating their own franchise business. Should the situation we’re in affect how you explore your next steps? There’s ample reason why it will influence your search. What’s more, the Franchise Brokers Association…
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During the Pandemic, Entrepreneurs Still Cite “Be My Own Boss” as the Prime Driver of Business Ownership
Has the COVID-19 Crisis changed why people pursue dreams of acquiring their own business? Not according to a recent article published by Franchise Insights titled “Be My Own Boss” Continues to Rank as No. 1 Motivation in Small-Business Ownership Survey. The article covered key findings in a “Top Reasons For Owning A Business 2020” survey…
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THE POWER OF A FRANCHISE NETWORK DURING A CRISIS
Those who want to go into business for themselves soon come to a fork in the road. Do you start from scratch or, more commonly, acquire an independent business that’s for sale by a retiring owner? Or, do you go the franchise route? With the independent option, you’ll sidestep the up-front franchise cost. You will…
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Allegra Owner Benefits From Network Support During COVID-19 Crisis
Considered an essential business, Allegra Marketing Print Mail in Cedar Rapids stayed open through the COVID-19 Pandemic. City, county and state contracts for printing services helped sustain them. That said, they were deeply affected like most small to mid-sized companies. “Sales were off-of-goal by 25% early in the crisis,” said Eric Van Kerckhove, general manager…
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Myths—And Truths—About The Print Industry
If you are considering buying a printing franchise to fulfill your dream of business ownership, it’s natural to wonder about the state of the industry. How does it fare in our digital age? What’s its size? How do printers boost revenues? And, what are the industry’s prospects during and after the COVID-19 Pandemic? Let’s take…
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Marketing Automation for Your Franchise
If you are a franchise owner or are exploring acquiring a franchise, one thing we’re pretty sure of is that you’ll need paying customers to make it a success. And, good news—the tools available to acquire those customers continue to evolve. One of the most important innovations is the ability to automate marketing tactics –…
Read More The Advantages of Using a Franchise Name
If you’re an independent business owner, have you reached a seemingly endless plateau—revenues flat, growth topped out, and your plans for financial security shelved? Meet Dave Campbell an Allegra Marketing Print Mail franchise owner in Asheville, North Carolina. Dave opened an independent mail marketing business in the late ‘90s. He also acquired two copying and…
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The Franchise Support System
When you are in the process of evaluating a new franchise opportunity, it’s important to remember each organization is different. Finding out the things that make each franchise unique will help you decide if they are the right fit for you. The most common things entrepreneurs and business owners look for in a franchise company…
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