Are you looking for a marketing strategy that delivers broad coverage, affordability, and real results? Discover the power of Every Door Direct Mail (EDDM). This guide explains what EDDM is, who it suits, how it works, the cost-benefits, how Allegra Marketing Print Mail can assist you, and answers to common questions.
What Is EDDM?
Every Door Direct Mail (EDDM) is a USPS Marketing Mail® service that enables you to reach all mailboxes along selected postal carrier routes—no mailing list required.
How Does EDDM Work?
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Select carrier routes using ZIP codes and USPS's EDDM Online Tool.
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Design your mailer to meet USPS flat-size standards.
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Print and prepare the minimum 200-piece batch.
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Drop off at your Post Office or Business Mail Entry Unit.
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Your mail reaches every doorstep on those routes.
EDDM vs. Traditional Direct Mail
| Feature | EDDM | Traditional Direct Mail |
|---|---|---|
| Targeting | Route-level (households/businesses) | Highly specific (demographics, behavior) |
| Mailing list | Not required | Required |
| Postage rate (bulk) | $0.219–$0.223 EDDM retail/BMEU | Typically $0.33–$0.43 |
| Personalization | Limited | Full customization possible |
| Production simplicity | Easy, no address handling | More complex, list-based |
Bottom line: As of June 14, 2025, EDDM postage runs $0.219–$0.223/piece, while bulk Marketing Mail postcard rates fall between $0.33–$0.43+/piece .
Is EDDM Right for Your Business?
EDDM is ideal for:
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Restaurants
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Retail storefronts
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Service providers (HVAC, plumbing, landscaping)
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Real estate professionals
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Local events and entertainment venues
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Gyms and fitness studios
If you want broad community awareness without high cost, EDDM achieves high visibility efficiently.
Cost–Benefit Comparison
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Postage savings: EDDM saves ~45–50% per piece compared to presort postcards.
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Simplicity: No address lists—just route selections.
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High visibility: Great for blanket coverage.
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Trade-offs: Less demographic precision and personalization than traditional mail.
Combining EDDM for local reach with highly targeted mailings farther out can efficiently boost both brand awareness and leads across zones.
How Allegra Can Help You
With Allegra Marketing Print Mail, you get full-service EDDM solutions:
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Route selection based on demographics
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Mailer design for maximum impact
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Printing, bundling, and drop-off handled end-to-end
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Strategic planning, integrating EDDM with targeted mail and digital campaigns
Frequently Asked Questions (FAQs)
Q: What’s the minimum mailing volume?
A: USPS requires a minimum of 200 pieces per route.
Q: What mailer formats are allowed?
A: USPS flat-size guidelines apply. Allegra ensures full compliance.
Q: How long does delivery take?
A: Delivery typically occurs within 1–3 business days post drop-off.
Q: Can I combine EDDM with targeted mailers?
A: Yes! Use EDDM to blanket local areas and supplement with personalized campaigns farther out to balance reach and conversion.
Q: How effective is EDDM versus digital marketing?
A: EDDM provides tangible, physical visibility that complements digital—helping brands stand out in an omnichannel world.
Ready to Amplify Local Awareness?
With postage at just $0.219–$0.223/piece, EDDM is a cost-effective cornerstone for any marketing mix. Let Allegra Marketing Print Mail help you design, print, and dispatch a high-impact EDDM campaign tailored to your community.
Contact us today to get started!
