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Every Door Direct Mail
Every Door Direct Mail (EDDM) from the United States Postal Service (USPS) is a cost-effective way to reach potential customers in your area.
To use EDDM, you don't need a mailing list. You simply design your postcard, select your target area, and drop off your mail at the Post Office. The USPS will deliver your postcards for you.
This marketing guide will show you how to create an effective campaign with USPS EDDM.
About EDDM
EDDM was created in 2013 by USPS as a lower cost way to send marketing mail. Prior to EDDM, businesses would have to purchase a mailing list from a third-party vendor and then pay for each individual piece of mail that was sent. With EDDM, you can reach every mailbox in your target area for a fraction of the cost. EDDM features the lowest postage cost for marketing available at less than $0.20 per piece at the time of this blog.
USPS has created an online tool that allows you to view available delivery routes and some demographic information about those routes. With this, you can choose which carrier routes your marketing mail will go to, based on age, household size or income.
Why Choose EDDM
EDDM postcards don't need names and mailing addresses, which means you can target a whole geographic area without needing to purchase or compile a list. And because the Post Office doesn't sort it by name and address, you automatically save on postage rates. Think about the ways you could use this in your local market:
- Send a coupon or “bring in this card to save” offer.
- Promote your next sale.
- Announce a store opening or new location.
- Invite potential donors or volunteers to your special event.
EDDM is an excellent marketing tool, but to get the most out of it, there are a few things you need to know. If you work with creative marketing professionals who can help design and print your piece, then mail it, you'll be able to run hassle-free campaigns for your organization or business. You won’t have to worry about a thing.
How EDDM Works
EDDM works by targeting specific postal routes. USPS will deliver your marketing mail to every mailbox on the selected routes. You can target as many or as few routes as you like. The do-it-yourself businesses can even generate necessary paperwork and pay postage for EDDM online. Of course, Allegra Reno can work with you to execute your EDDM campaign so you can focus on the things that are important to your business.
Creating an EDDM Campaign
There are three basic steps to creating an EDDM campaign:
Step 1: Design an Effective Marketing Mail Piece
Your mail piece is the most important part of your EDDM campaign. It needs to be eye-catching and grab attention. The USPS has some requirements for what can be mailed with EDDM, but beyond that you have a lot of creative freedom. Having a strong "call to action" is an important element of any successful marketing campaign. You want the consumer to think they must act soon to take advantage of the offer. Allegra will work with you to design a mailpiece that incorporates a strong call-to-action.
Step 2: Choose Your Target Area
Choosing your target area is the next step in creating an EDDM campaign. You'll need to decide how many postal routes you want to target. USPS has an online tool that makes it easy to find available routes and view some demographic information about those routes. This will help you choose the best routes
Step 3: Sending Out Your Mail Piece
After your mail-piece is designed and you've chosen your target area, it's time to send out your marketing campaign. You can take care of everything online with the USPS EDDM tool. This includes generating the necessary paperwork and paying for postage. Of course, Allegra Reno can work with you to execute your EDDM campaign.
Wrapping It Up
What I love about EDDM is that any organization, large or small, can utilize this tool to simply and quickly send out marketing mail. EDDM features the lowest postage cost available to businesses making it very affordable to send marketing mail. If you've got a little bit of time and a some budget, EDDM may be right option for you to help grow your business. Allegra Reno is here to help. Our team of marketing expert's and graphic designers can help you put together and execute an effective marketing campaign.
Allegra Reno Can Help You Make the Most of Your EDDM Campaign
Looking for an easy and comprehensive direct mail solution? Allegra Reno has you covered. We know that a strong call-to-action is key to a successful campaign, so we'll work with you to craft one that will get results. Plus, our team of designers will create an eye-catching mail piece that is sure stand out in the mailbox. And because we want to make your life as stress-free as possible, we'll take care of printing, sorting and delivering the mail pieces to the post office so you can focus on running your business.
If you would like to speak to one of our impact strategists on how we can help, please email info@allegrareno.com or give us a call at 775-829-7768.
About Allegra Reno
Allegra Reno is your local independently owned and operated marketing, print and mail experts with over 34 years of experience serving Northern Nevada. We offer everything from printing and signage to digital marketing, web site design, branded merchandise and apparel. Allegra Reno's goal is to be your marketing partner and assist small to medium size businesses and nonprofits to communicate with their existing customers and market their business to new potential customers.
