PERSONALIZED URLs: Customize Your Campaign and Track Results

An increasingly important component of direct marketing campaigns are personalized landing pages (PURLs).

With PURLs, you automatically generate a custom landing page for each recipient, usually with a web address that includes their name or some other personal information. When they visit their PURL, the page is customized with their name, contact information or other information based on the offer and the campaign.

REAL-TIME TRACKING FOR IMMEDIATE FOLLOW-UP

Not only does a PURL offer your recipients an effective way to respond, it also gives you the ability to do real time tracking. So as soon as someone clicks on the link, or types their PURL into their computer, you know who responded … and you can see exactly what they’re doing as they’re doing it. It can also be immediately routed to your salesperson for follow-up.

Using PURLS as a response channel gives you the ability to follow up in a timely basis to secure more business. Whether you’re a B2B, B2C or nonprofit organization, PURLs allow you to create a more personalized response mechanism for your direct mail and email campaigns.

Let’s get personal! Talk to us today about using PURLs and other forms of personalization in your next campaign.

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⭐️⭐️⭐️⭐️⭐️ Allegra Marketing Print & Mail is hands-down one of the best companies I’ve ever worked with. They’ve supported two very different sides of my professional life, and in both cases, their work has been nothing short of exceptional. For my small art business, Allegra has helped bring our creative vision to life — producing beautiful, high-quality prints of our original artwork that we’ve turned into greeting cards, bookmarks, and art prints. They’ve also created stunning business cards, table runners, and display materials that make our booth stand out at markets. For the construction and gravel company I work with, they’ve handled much larger-scale projects just as flawlessly. From signs and banners to hard hat stickers, window decals, and full trade show displays, everything has been done with incredible attention to detail and quality. A huge part of why I love working with Allegra is Dallas. His customer service is outstanding — he’s warm, kind, and always makes me feel welcome when I stop by to pick up orders. Beyond that, he consistently goes above and beyond to ensure we get exactly what we need (and often more than we expected). It’s rare to find someone who combines genuine care with such professionalism. If you’re looking for a printing service that will exceed your expectations every single time, I can’t recommend Allegra (and especially Dallas) enough!

Jenna W, August 2025.

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PERSONALIZED URLs: Customize Your Campaign and Track Results

REAL-TIME TRACKING FOR IMMEDIATE FOLLOW-UP

Let’s get personal! Talk to us today about using PURLs and other forms of personalization in your next campaign.

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