Take 10 marketing series with Carla Johnson

Allegra has partnered with author and branding expert Carla Johnson to bring you proven tips to enhance your brand through the Take 10 Marketing Series. Each video in the series will give you actionable takeaways that you can use in your business or organization right away. If you need help making some of these tips work for you, or just want to talk through some ideas, contact Allegra today. We’re here for you!

What’s Next?

Many business owners are figuring out the ways they can reopen while keeping their team and customers safe. If this is where you are, this video is for you. Carla discusses five things to keep in mind as you plan your next steps.

Marketing on Purpose

Defining who you are as a company or organization through your brand purpose can help differentiate you from your competition. In 10 minutes, you’ll learn what a brand purpose is, why you need one, the benefits and energy it can bring to an organization, and how to create your own powerful brand purpose statement.

Becoming Indispensable as a B2B Partner

When working with B2B clients, establishing a good partnership can help you build successful and lasting business relationships. In this video, Carla explains how to earn your clients’ trust, exceed their expectations and anticipate their needs.

Triple Threat

In this video, Carla shares a few examples of ways your business can reevaluate your short-, mid- and long-term goals. By following this exercise, you will be able to identify valuable opportunities that you can begin implementing from immediately. Taking an overall look at the larger picture will help you pave the way to accomplish your business goals.

Consistency Rules

Consistency is the key ingredient that helps businesses build trust and become memorable. In this 10-minute video, Carla explains how to build consistent business practices and shares common mistakes to avoid. She discusses important ways to stay present in your customers’ lives and how to deliver a consistent and meaningful message that represents your brand.

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⭐️⭐️⭐️⭐️⭐️ Allegra Marketing Print & Mail is hands-down one of the best companies I’ve ever worked with. They’ve supported two very different sides of my professional life, and in both cases, their work has been nothing short of exceptional. For my small art business, Allegra has helped bring our creative vision to life — producing beautiful, high-quality prints of our original artwork that we’ve turned into greeting cards, bookmarks, and art prints. They’ve also created stunning business cards, table runners, and display materials that make our booth stand out at markets. For the construction and gravel company I work with, they’ve handled much larger-scale projects just as flawlessly. From signs and banners to hard hat stickers, window decals, and full trade show displays, everything has been done with incredible attention to detail and quality. A huge part of why I love working with Allegra is Dallas. His customer service is outstanding — he’s warm, kind, and always makes me feel welcome when I stop by to pick up orders. Beyond that, he consistently goes above and beyond to ensure we get exactly what we need (and often more than we expected). It’s rare to find someone who combines genuine care with such professionalism. If you’re looking for a printing service that will exceed your expectations every single time, I can’t recommend Allegra (and especially Dallas) enough!

Jenna W, August 2025.