Allegra in the News: Franchise Industry Highlights

You want to buy a franchise. You’ve done some homework: talked to friends, reviewed your finances, and surfed the web for opportunities. You may even be considering our Allegra franchise as a business to own. But, you want to be certain you’ve explored all your options and are confident in your decision. After all, buying…

If you’re exploring businesses to own, you have many options to consider including the choice between investing in a business-to-consumer (B2C) franchise or a business-to-business (B2B) franchise. While there are similarities, providing value is essential in operating any successful business owning, a business-to-business concept like the Allegra Marketing Print Mail franchise has many advantages over…

No matter what industry your company falls under, you need a constant flow of clientele to work with. When the prospects in your sales pipeline dry up, everyone — from the CEO to the front desk receptionist – is affected. But before your salesforce starts panicking and cold-calling people out of the yellow pages at…

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Markets evolve much like living organisms: they adapt to environmental stimuli. However, for independent printing businesses, “evolving” is reacting to today’s impulses and not capitalizing on tomorrow’s opportunities. You’re running in place accommodating walk-in traffic, replacing groaning equipment, and cutting costs at every corner. To stay a step ahead of the competition, you have to…

Anyone considering going into business for themselves usually comes to a fork in the road and must answer these questions; Should I buy — or start from scratch — a company and go it alone? Or, will I be better served by purchasing a franchise and becoming part of a broader enterprise? Of course, the…

If you’re thinking about buying a small business or starting one, franchising offers many benefits and ultimately the opportunity to achieve your lifestyle and financial goals. Simply stated, a franchise is “a type of business that is owned and operated by individuals (franchisees), but is branded and overseen by a much larger—usually national or multinational—company…

Franchises have been a popular option for those contemplating entrance into a particular industry, but want to avoid the risk of an independent commercial venture. Still, what are the key industries that hold the most promise for a newcomer in 2018? After all, business growth trends change, as do generational preferences for various products and…

A recent article in Printing Impressions titled, “The Urge to Merge is Still Strong,” advises, “If you own a printing business, you should be in either a selling or a buying frame of mind—even if you have no present intention of doing either.” Writer Patrick Henry artfully sketches two scenarios: first, when principals of family-run…

Alliance Franchise Brands Chief Executive Officer, Michael Marcantonio, was one of eleven printing industry leaders honored and inducted into the Idealliance Soderstrom Society— professionals who have made outstanding contributions to the development and progress of the print, mail, and fulfillment industry. Idealliance supports the growth and development of the industry through the advocacy and advancement…

You don’t have to have a big marketing budget, or a Madison Avenue advertising agency, or even an idea of what you need to do to create awareness and to attract customers to your business. What you need is an experienced business-building partner that’s a one-stop shop for all your marketing, mailing and printing needs;…

Going it alone in today’s ever-changing business climate can be challenging and even detrimental to business success. After almost 20 years of independently juggling customer requests, employee needs and business requirements, Dave Campbell, a successful marketing, print and mailing services provider in Western North Carolina, decided it was time to join a group of like-minded…