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Allegra Marketing Print Mail Hosts Live Marketing Webinar

Allegra Marketing Print Mail is hosting "Impact Branding: Find and Amplify Your Brand’s Uniqueness" a comprehensive live marketing webinar to help business and nonprofit marketers increase their...

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Allegra Marketing Print Mail Hosts Live Marketing Webinar

Allegra Marketing Print Mail is hosting "Impact Branding: Find and Amplify Your Brand’s Uniqueness" a comprehensive live marketing webinar to help business and nonprofit marketers increase their brand awareness, grow existing customer or donor bases and generate new leads. It is the first webinar in a three-part series featuring award-winning marketing influencer and author of Experiences: The 7th Era of Marketing, Carla Johnson.

The webinar will be presented on Tuesday, March 26, at 12 p.m. ET/11 a.m. CT/10 a.m. MT and 9 a.m. PT.

In this free, fast-paced session, participants will learn the tricks the most influential people and brands in the world use to create magical moments for customers and prospects. They’ll see how to tap into a natural brand personality and pull out the idiosyncrasies that make a company unforgettable.

"Enhancing brand awareness is a goal of every organization, large or small," said Jessica Eng, vice president of marketing for Allegra. "Sharing best practices and unexpected ways to brand-build is one of our goals to help businesses and nonprofits become the best they can be."

For more information and to register for the webinar, visit allegrawebinars.com. Pre-registration is required, and space is limited.

Locally-owned and operated Allegra locations offer comprehensive marketing and printing solutions for businesses and nonprofit organizations, including graphic design, marketing strategy, full-color printing, signs, posters and banners, mailing services, promotional products and online print management solutions.

For more information about Allegra or to find a location near you, visit allegramarketingprint.com.

Allegra Marketing Print Mail Calls for an
Early Spring for Event Marketers

Spring is a busy season for event marketers, and it's not too soon to plan to incorporate 2019 trends to drive more interest and better attendance.

According to Allegra Marketing Print Mail trend-watchers, events and trade show appearances that are driven by purpose give invitees a tangible outcome to their participation. Registration options, like education, party- or trade-show only passes, segment audiences by interest through self-selection and help to ensure the delivery of a positive experience for all.

A contributing factor to event marketing success are the visuals. "We see the most successful marketers carry their branding and messaging across all channels, including events. Traditional promotional opportunities with direct mail invitations and economical postcards, brochure and booklet handouts, and branded promotional giveaways work best when they are consistent with website or event landing page experiences, and social media messaging," according to Allegra marketing specialists.

Independently owned and operated Allegra centers offer comprehensive marketing and printing solutions for businesses and nonprofit organizations, including graphic design, marketing strategy, full-color printing, signs, posters and banners, mailing services, promotional products and online print management solutions.

Allegra Marketing Print Mail is a one-stop resource for strategic marketing and print communications with measurable results.

New Infographic Informs
Business-to-Business Marketers
of Key Strategies and Trends

Allegra Marketing Print Mail has released a new infographic on The Ins and Outs of B2B Marketing. The infographic highlights marketing facts, channel preferences and trends, plus offers marketing strategy tips for small and mid-sized organizations.

“B2B marketers who fully integrate their channel options based on their buyers’ engagement throughout the relationship ultimately builds trust and loyalty,” said Jessica Eng, vice president of marketing for Allegra. “Through awareness, consideration, purchase, retention and advocacy, every touchpoint is essential and different along the way.”

Key insights from the infographic include:

  • 61% of marketers believe their marketing strategy is effective.
  • 50% of B2B searches are performed on a smartphone; predicted to grow to 70% by 2020.
  • 79% of direct mail is read for at least one minute.
  • 70% of B2B researchers and buyers watch video throughout the purchase cycle.

Allegra’s new infographic can be downloaded here.

Independently owned and operated Allegra centers offer comprehensive marketing and printing solutions for businesses and nonprofit organizations, including graphic design, marketing strategy, full-color printing, signs, posters and banners, mailing services, promotional products and online print management solutions.

Allegra Marketing Print Mail is a one-stop resource for strategic marketing and print communications with measurable results.

Allegra Marketing Print Mail Teams with Marketing Influencer for Live Webinar

Allegra Marketing Print Mail is hosting “How to Fast-track Great Ideas . . . and Make Them Stick,” a free, live marketing webinar on October 25 at 12 p.m. (ET)

Presented by Carla Johnson, Chief Experience Officer at Type A Communications, the webinar will help business professionals and nonprofit leaders improve their marketing planning process for 2019 through idea generation. Topics covered will include:

  • How to draw in past experiences to inspire your next big success
  • Tips and tricks to generate more and better ideas faster than ever
  • The proven formula to transform any audience from skeptics to hands-down believers

“It doesn’t matter what role you play in your organization or how much experience you have,” said Jessica Eng, vice president of marketing for Allegra. “Anyone can learn powerful ways to come up with great ideas, present them and get buy-in from peers and managers to reach their goals. This webinar will show you how.”

For more information and to register for the webinar, visit https://allegraideas.com/. Pre-registration is required. If you are unable to attend live, register now and a recording will be sent to you after the event.

Independently owned and operated Allegra centers offer comprehensive marketing and printing solutions for businesses and nonprofit organizations, including graphic design, marketing strategy, full-color printing, signs, posters and banners, mailing services, promotional products and online print management solutions.

Allegra Marketing Print Mail is a one-stop resource for strategic marketing and print communications with measurable results.

Allegra Marketing Print Mail Hosts Live Marketing Webinar on June 7

Allegra Marketing Print Mail is hosting “Unlock the Secrets to an Unbeatable Customer Experience,” a comprehensive live marketing webinar to help business and nonprofit marketers inspire their customers and supporters to champion their brand.

Featuring award-winning marketing influencer and author of Experiences: The 7th Era of Marketing, Carla Johnson, the free one-hour webinar will cover:

  • The risks organizations take when they lose sight of their branding – and how to turn it around
  • Characteristics of captivating brands that are within your reach
  • An easy-to-follow formula to create your distinctive brand

The webinar will be presented on Thursday, June 7, at 12 p.m. ET/11 a.m. CT/10 a.m. MT and 9 a.m. PT.

“The opportunity to host these webinars is just another way we work with local businesses to help them meet their goals by sharing our experience and best practices,” said Jessica Eng, vice president of marketing for Allegra. “We’re passionate about helping our clients execute the proven techniques they’ve learned to take their own businesses and organizations to new heights.”

For more information and to register for the webinar, visit www.AllegraSecrets.com. Pre-registration is required, and space is limited.

Locally-owned and operated Allegra locations offer comprehensive marketing and printing solutions for businesses and nonprofit organizations, including graphic design, marketing strategy, full-color printing, signs, posters and banners, mailing services, promotional products and online print management solutions.

TOP ALLEGRA MARKETING, PRINT, MAIL LOCATIONS EARN INTERNATIONAL AWARDS

More than 60 Allegra locations were recently recognized for their business and customer support achievements. Awards were presented for Business Excellence, Sales Excellence, Marketing Excellence and Special Achievement by Allegra’s franchisor, Alliance Franchise Brands, during its international convention held in San Antonio, Texas earlier this month.

Award highlights include:

John Fergusson, owner of Allegra Design, Print, Mail in Richmond, Va., received the prestigious Best of the Best Award. This honor is presented annually to the top franchise location for outstanding sales volume, profitability and other performance criteria. He also earned awards for sales growth.

Three Allegra centers received Marketing Trailblazer Awards, recognizing their success implementing the most innovative print, online and multi-channel self-promotion campaigns. The winners of the Gold, Silver and Bronze Awards, respectively, were:

  • Brian McGovern, owner of Allegra Marketing, Print, Mail in Billings, Mont.
  • Tom and Sandi Meesseman, owners of Allegra Marketing, Print, Web in Aiken, S.C.
  • Tom and Linda Wilhelm of Allegra Marketing, Print, Mail in Romeoville, Il.

Allegra locations throughout North America are full-service marketing communications providers offering marketing consultation, copywriting and graphic design services, advanced printing technologies including full-color printing, digital color signs, posters and banners, complete finishing services, mailing services, variable data capabilities, promotional products and print management solutions.

For more information, find a location near you.