PAID SEARCH MARKETING: Capture Attention at the Right Time
Your potential customers are using search engines like Google to seek out your products and services. Help them find you more easily with paid search marketing. Search engine marketing, or SEM, is the process of gaining traffic and visibility on search engines through paid advertising.
This process takes little time to set up and involves competitive analysis and keyword research to get your website to the top of Google and boost overall ranking. The benefits are vast, including increased brand awareness, reaching customers in the right place at the right time and more website traffic.
What search engine marketing services can I use?
Our search engine marketing services include:
- Pay-per-click advertising (PPC), an critical part of any digital marketer’s toolkit that includes text-based search advertisements. This form of advertising allows you to bid for ad placement in a search engine’s sponsored links, giving your site the opportunity to show up at the top of Google’s search engine results page based on the keywords you are bidding for.
- Display Network advertising, allowing you to reach a specific audience wherever they are online with custom banner advertisements. According to data from Google, display network advertising reaches over 90 percent of global internet users across 2 million sites.
- Remarketing campaigns, to reach back out to people who visited your website with banner advertisements, and ultimately build greater brand awareness. This ad strategy allows you to strategically position your ads in front of audiences who have already been exposed to your brand, reinforcing their memory of your brand and even reminding them to make a purchase. Chances are that you yourself have looked at a product online, left the website, and then returned to make the purchase after seeing an ad reminding you of the product, so you know that this strategy works!
Interested in learning more? Talk to Allegra Albany today about increasing your visibility online with paid search marketing and other digital marketing services including SEO marketing and email campaigns.