DIRECT MAIL: Personal, Direct and Powerful
Grow your sales by getting the right message to the right person, at the right time, with Allegra's direct mail printing and direct mail in Albany!
Direct mail continues to be an effective and relevant marketing strategy. Many studies show that up to 90% of direct mail gets opened since print marketing is considered a trustworthy media channel. At Allegra, we can help you leverage this with a direct mail strategy to reach your target audience.
These are some of the top reasons companies of every size choose Allegra's direct mailing services:
- It is a cost-effective solution. Direct mail printing costs are small and provide a bigger ROI in comparison to other marketing strategies.
- It is personal. Direct mail printing companies offer different customization options to make each message feel personal.
- It engages the senses. Direct mail is tangible, and it gives your audience something to hold on to.
- It is flexible. Seamlessly integrate your direct mail campaigns with your digital marketing strategies.
- It is measurable. There are different ways to track the effectiveness of your direct mail campaigns to measure their success.
Personalized Landing Pages: Customize Your Campaign and Track Results
An increasingly important component of direct mail campaigns are personalized landing pages, or PURLs.
Have you ever received a piece of mail, or an email addressed to “valued customer,” or some other generic greeting? The impersonal nature of being asked for your business from a company that hasn’t bothered to learn your name doesn’t exactly inspire you to continue down the sales funnel, does it? Personalized landing pages are utilized with this experience in mind, and are a solution for avoiding it when your current and potential customers interact with you online.
With PURLs, you automatically generate a custom landing page for each recipient, usually with a web address that includes their name or some other personal information. When they visit their PURL, the page is customized with their name, contact information, or other information based on the offer and the campaign.
Not only does a PURL offer your recipients an effective way to respond, it also gives you the ability to do real-time tracking. So as soon as someone clicks on the link, or types their PURL into their computer, you know who responded, and you can see exactly what they’re doing as they’re doing it. It can also be immediately routed to your salesperson for follow-up.
Your One-Stop Direct Mailing Services Provider
Allegra is a one-stop provider for everything related to direct mail. We will help you plan and manage your direct mail campaigns every step of the way, from creating mailing lists to sending mail out to recipients. Our team will create eye-catching designs that stand out in the mail. You will get professional results with our state-of-the-art printing technology, and you will be able to rely on our mailing services to meet your delivery deadlines.
For a hard-working communication channel that is targeted, personal, flexible, measurable, and cost-effective, look no further than direct mail. From direct mail postcards to letters and more, we will build a direct mail marketing strategy that works for you.