Sixteen Allegra Franchise Members Named to Printing News Magazine’s Annual Top 100 List
PLYMOUTH, Mich. - Sixteen Allegra franchise members have been named to this year's Printing News Top 100 Quick & Small Commercial Printers list.
"Our franchise members continue to provide small and medium-sized businesses and nonprofits with the best combination of solutions and support to meet their goals and to serve as a trusted local resource," said Kevin Cushing, president, Alliance Franchise Brands Marketing & Print Division.
"Their achievements are a direct result of our centers’ partnerships and bonds with their customers and reflect their unwavering commitment to providing the highest quality customer service and expertise."
Allegra locations ranked among the Top 100 include:
- Dave Campbell, Allegra, Asheville, N.C., Allegra, Hendersonville, N.C. and Allegra, Johnson City, Tenn.
- Allegra Corporate Centers, Allegra, Plymouth, Mich. and Allegra Troy, Mich.
- David Kovacs, Allegra, Princeton, N.J.
- Lisa and Darwin Buehler, Allegra, Little Rock, Ark.
- Kyle Spencer, Allegra, Helena, Mont.
- John Flynn, Allegra, Sterling, Va.
- John Fergusson, Allegra, Richmond, Va.
- Peter Marcus, Allegra, Tucson, Ariz.
- Therese and Patrick Mahoney, Kelly Parkinson and Joe DiMauro, Allegra, Saline, Mich.
- Michael Grant, Allegra, Vancouver, B.C.
- Simon Wood, Walt McGinn and Catharine Franchuk, Allegra, Ottawa, Ont.
- Joe Mullan, Allegra, Denver, Colo. and Allegra, Boulder, Colo.
- Clyde Moses, Allegra, Show Low, Ariz.
- Eric Van Kerckhove and Ben Van Kerckhove, Allegra, Cedar Rapids, Iowa
- Paul Kessen, Allegra, Naples, Fla.
- John and Nicole Atkinson, Allegra, St. Paul, Minn.
Allegra businesses are independently owned and operated and are members of the Alliance Franchise Brands network, a world leader in marketing, graphics and visual communications, with locations throughout North America.
2018 Multi-Channel Response Rates Introduction
When studying multi-channel response rates, the main ones are direct mail, email, social media, paid search, and online display ads, and each of these types have unique benefits and specific target audiences. Direct mail has a 41% return on marketing investment while email has a conversion rate of 6%. The average ROI on social media advertising campaigns is 50%, and for lead generation results, 59% of companies are using paid search with 43% using online display ads. Take time to study the multi-channel response rates for 2018 so you can best market your company or organization.
2018 Multi-Channel Response Rates infographic can be downloaded here.
An Insider’s Look to Direct Mail
Direct mail is important as a marketing tool because it provides a personal approach to reaching consumers and is a tangible item they can hold. Direct mail sees success in most industries, in particular the travel/hospitality, nonprofit, and publishing/media industries. Higher than most marketing forms, direct mail sees the greatest response rates with business to business and lead generation target audiences. To track response rates, the piece of direct mail should include online tracking, a code/coupon, or a telephone number. To understand the importance of direct mail, take time to research its benefits and effectiveness.
An Insider’s Look to Direct Mail infographic can be downloaded here.
Allegra Marketing Print Mail Teams with the American Red Cross for #MissingType Campaign
PLYMOUTH, Mich. - To extend awareness of the need for blood donations, Allegra Marketing Print Mail is backing the annual American Red Cross Missing Types campaign. From June 11 - 30, sponsors are seeking new blood donors and encouraging past givers to "roll up their sleeves" and help meet the critical need for blood donations.
Summer is one of the most challenging times of the year for the Red Cross to collect blood and platelet donations with schools that host blood drives on break and many people enjoying vacation and other seasonal activities. Yet patients don't get a vacation from needing lifesaving blood during the summer months. Every two seconds, someone in the United States needs blood, and it can only come from volunteer donors. Blood and platelets are needed for accident and burn victims, heart surgery and organ transplant patients, and those receiving treatment for leukemia, cancer or sickle cell disease.
New and current donors can do their important part to help fill in the missing types and ensure blood is available for patients in need. Visit www.redcross.org Allegra to locate a blood drive location near you or make a monetary donation.
"The campaign draws attention to the 'missing' blood types by removing the letters A, B and O from brands' logos, websites and social media pages," said Jessica Eng, vice president of Marketing for Allegra Network. "We're pleased to be a part of this important initiative that fulfills a critical need in communities across the country where our franchise owners live and work. Giving back is part of being a values-driven organization, and this is a perfect fit."
Every two seconds, someone in the United States needs blood, according to the Red Cross. Survey data shows that about 45 percent of people know someone who's been impacted by a blood transfusion, but only 3 percent of the U.S. population donates.
Allegra Marketing Print Mail Hosts Top Marketing Influencer for Live Webinar
Allegra Marketing Print Mail is hosting "Chemical Attraction: Transform Lukewarm Leads into Loyal Customers," a free, live marketing webinar on May 22 at 12 p.m. (ET)
Presented by top marketing influencer Carla Johnson, the webinar will help business professionals and nonprofit leaders learn the elements that make marketing irresistible and the secret recipe to shorten the sales cycle. Topics covered will include:
- Why paying attention to fewer touchpoints gets customers more excited to do business with you
- How to actively guide people through the buyer journey so they can’t wait to sign on the dotted line
- What steps to take today to activate the "dead-end" buyer
For more information and to register for the webinar, visit allegrawebinars.com. Pre-registration is required. If you are unable to attend live, register now and a recording will be sent to you after the event.
Allegra Marketing Print Mail Celebrates Brand and Franchise Member Milestones at 2019 International Convention
Allegra Marketing Print Mail franchise members recently attended their annual international convention in Grapevine, Texas.
Themed "Beyond the Expected," the convention brought together franchise members and support teams from the entire organization for a company outlook, dozens of educational sessions and an inspiring keynote address by Steve Gross, founder of the Life is Good Kids Foundation. The event also featured a day-long trade show with more than 100 exhibitors.
"Our annual convention is always the highlight of the year," said Jessica Eng, vice president of Marketing for Allegra. "The wide breadth of collective knowledge among our franchise members and their willingness to share their experiences with each other is one of the key benefits to being a part of our network. No one ever goes it alone in our organization."
Throughout the convention, top-performing franchise members and their team members were also recognized for sales, customer satisfaction and marketing achievements.
Allegra Marketing Print Mail Hosts Live Marketing Webinar
Allegra Marketing Print Mail is hosting "Impact Branding: Find and Amplify Your Brand’s Uniqueness" a comprehensive live marketing webinar to help business and nonprofit marketers increase their brand awareness, grow existing customer or donor bases and generate new leads. It is the first webinar in a three-part series featuring award-winning marketing influencer and author of Experiences: The 7th Era of Marketing, Carla Johnson.
The webinar will be presented on Tuesday, March 26, at 12 p.m. ET/11 a.m. CT/10 a.m. MT and 9 a.m. PT.
In this free, fast-paced session, participants will learn the tricks the most influential people and brands in the world use to create magical moments for customers and prospects. They’ll see how to tap into a natural brand personality and pull out the idiosyncrasies that make a company unforgettable.
"Enhancing brand awareness is a goal of every organization, large or small," said Jessica Eng, vice president of marketing for Allegra. "Sharing best practices and unexpected ways to brand-build is one of our goals to help businesses and nonprofits become the best they can be."
For more information and to register for the webinar, visit allegrawebinars.com. Pre-registration is required, and space is limited.
Locally-owned and operated Allegra locations offer comprehensive marketing and printing solutions for businesses and nonprofit organizations, including graphic design, marketing strategy, full-color printing, signs, posters and banners, mailing services, promotional products and online print management solutions.
For more information about Allegra or to find a location near you, visit allegramarketingprint.com.
Allegra Marketing Print Mail Calls for an Early Spring for Event Marketers
Spring is a busy season for event marketers, and it's not too soon to plan to incorporate 2019 trends to drive more interest and better attendance.
According to Allegra Marketing Print Mail trend-watchers, events and trade show appearances that are driven by purpose give invitees a tangible outcome to their participation. Registration options, like education, party- or trade-show only passes, segment audiences by interest through self-selection and help to ensure the delivery of a positive experience for all.
A contributing factor to event marketing success are the visuals. "We see the most successful marketers carry their branding and messaging across all channels, including events. Traditional promotional opportunities with direct mail invitations and economical postcards, brochure and booklet handouts, and branded promotional giveaways work best when they are consistent with website or event landing page experiences, and social media messaging," according to Allegra marketing specialists.
New Infographic Informs Business-to-Business Marketers of Key Strategies and Trends
Allegra Marketing Print Mail has released a new infographic on The Ins and Outs of B2B Marketing. The infographic highlights marketing facts, channel preferences and trends, plus offers marketing strategy tips for small and mid-sized organizations.
“B2B marketers who fully integrate their channel options based on their buyers’ engagement throughout the relationship ultimately builds trust and loyalty,” said Jessica Eng, vice president of marketing for Allegra. “Through awareness, consideration, purchase, retention and advocacy, every touchpoint is essential and different along the way.”
Key insights from the infographic include:
- 61% of marketers believe their marketing strategy is effective.
- 50% of B2B searches are performed on a smartphone; predicted to grow to 70% by 2020.
- 79% of direct mail is read for at least one minute.
- 70% of B2B researchers and buyers watch video throughout the purchase cycle.
Allegra’s new infographic can be downloaded here.
Allegra Marketing Print Mail Teams with Marketing Influencer for Live Webinar
Allegra Marketing Print Mail is hosting “How to Fast-track Great Ideas . . . and Make Them Stick,” a free, live marketing webinar on October 25 at 12 p.m. (ET)
Presented by Carla Johnson, Chief Experience Officer at Type A Communications, the webinar will help business professionals and nonprofit leaders improve their marketing planning process for 2019 through idea generation. Topics covered will include:
- How to draw in past experiences to inspire your next big success
- Tips and tricks to generate more and better ideas faster than ever
- The proven formula to transform any audience from skeptics to hands-down believers
“It doesn’t matter what role you play in your organization or how much experience you have,” said Jessica Eng, vice president of marketing for Allegra. “Anyone can learn powerful ways to come up with great ideas, present them and get buy-in from peers and managers to reach their goals. This webinar will show you how.”
For more information and to register for the webinar, visit https://allegraideas.com/. Pre-registration is required. If you are unable to attend live, register now and a recording will be sent to you after the event.
Allegra Marketing Print Mail Hosts Live Marketing Webinar on June 7
Allegra Marketing Print Mail is hosting “Unlock the Secrets to an Unbeatable Customer Experience,” a comprehensive live marketing webinar to help business and nonprofit marketers inspire their customers and supporters to champion their brand.
Featuring award-winning marketing influencer and author of Experiences: The 7th Era of Marketing, Carla Johnson, the free one-hour webinar will cover:
- The risks organizations take when they lose sight of their branding – and how to turn it around
- Characteristics of captivating brands that are within your reach
- An easy-to-follow formula to create your distinctive brand
The webinar will be presented on Thursday, June 7, at 12 p.m. ET/11 a.m. CT/10 a.m. MT and 9 a.m. PT.
“The opportunity to host these webinars is just another way we work with local businesses to help them meet their goals by sharing our experience and best practices,” said Jessica Eng, vice president of marketing for Allegra. “We’re passionate about helping our clients execute the proven techniques they’ve learned to take their own businesses and organizations to new heights.”
For more information and to register for the webinar, visit www.AllegraSecrets.com. Pre-registration is required, and space is limited.
TOP ALLEGRA MARKETING, PRINT, MAIL LOCATIONS EARN INTERNATIONAL AWARDS
More than 60 Allegra locations were recently recognized for their business and customer support achievements. Awards were presented for Business Excellence, Sales Excellence, Marketing Excellence and Special Achievement by Allegra’s franchisor, Alliance Franchise Brands, during its international convention held in San Antonio, Texas earlier this month.
Award highlights include:
John Fergusson, owner of Allegra Design, Print, Mail in Richmond, Va., received the prestigious Best of the Best Award. This honor is presented annually to the top franchise location for outstanding sales volume, profitability and other performance criteria. He also earned awards for sales growth.
Three Allegra centers received Marketing Trailblazer Awards, recognizing their success implementing the most innovative print, online and multi-channel self-promotion campaigns. The winners of the Gold, Silver and Bronze Awards, respectively, were:
- Brian McGovern, owner of Allegra Marketing, Print, Mail in Billings, Mont.
- Tom and Sandi Meesseman, owners of Allegra Marketing, Print, Web in Aiken, S.C.
- Tom and Linda Wilhelm of Allegra Marketing, Print, Mail in Romeoville, Il.
Allegra locations throughout North America are full-service marketing communications providers offering marketing consultation, copywriting and graphic design services, advanced printing technologies including full-color printing, digital color signs, posters and banners, complete finishing services, mailing services, variable data capabilities, promotional products and print management solutions.
For more information, find a location near you.