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In The News
Eleven Allegra Franchise Locations on Printing News Magazine’s Annual Top 100 List

Eleven Allegra franchise locations have been named to the Printing News Top 100 Quick & Small Commercial Printers list. Allegra Network’s corporate-owned center in Plymouth, Mich., ranked eighth overall in the listing...

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Why should someone choose you over your competitors? The key is defining what makes you different. Then telling that story again and again, everywhere someone experiences your brand.

The best-known products and companies are almost always the sales leaders in their market space. Share of mind leads to share of market, all other things being roughly equal.

Building brand awareness takes sustained activities over time. But it doesn’t necessarily take a huge budget, particularly in a local market. You need to be found when they are looking and reach out proactively and in a timely manner to be remembered in the meantime.

Let us show you how to enhance your brand awareness at the right time and with the right audience with proven tactics like:

Case Study: Brand Re-launch Promotes Interest, Awareness
Background

In a competitive market, a strong brand identity is essential to drive awareness, recognition, preference and ultimately, loyalty. A multi-location custom home interiors store recognized they were suffering from a visual disconnect across their marketing materials and in-store branding. To remain competitive, some changes were in order.

Solution:

Allegra Marketing Print Mail got to work on a comprehensive identity package that included a logo redesign, enhanced color palette and new marketing materials. That was just the beginning! The identity materials evolved into signage, banners, promotional products, apparel and vehicle graphics that elevated their brand and made the company a standout in the market.

Results:
Why a strong brand is essential!

Circle Research found that 77% of business-to-business marketing leaders say branding is critical to growth. Consistency is key for differentiation from your competitors.

Allegra Okemos

2863 Jolly Road
Okemos, MI 48864
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517-325-5414
Monday 8:00am - 5:00pm
Tuesday 8:00am - 5:00pm
Wednesday 8:00am - 5:00pm
Thursday 8:00am - 5:00pm
Friday 8:00am - 5:00pm
Saturday Closed
Sunday Closed