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New Infographic Informs Business-to-Business Marketers of Key Strategies and Trends

Allegra Marketing Print Mail has released a new infographic on The Ins and Outs of B2B Marketing. The infographic highlights marketing facts, channel preferences and trends...

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Why should someone choose you over your competitors? The key is defining what makes you different. Then telling that story again and again, everywhere someone experiences your brand.

The best-known products and companies are almost always the sales leaders in their market space. Share of mind leads to share of market, all other things being roughly equal.

Building brand awareness takes sustained activities over time. But it doesn’t necessarily take a huge budget, particularly in a local market. You need to be found when they are looking and reach out proactively and in a timely manner to be remembered in the meantime.

Let us show you how to enhance your brand awareness at the right time and with the right audience with proven tactics like:

Case Study: Brand Re-launch Promotes Interest, Awareness
Background

In a competitive market, a strong brand identity is essential to drive awareness, recognition, preference and ultimately, loyalty. A multi-location custom home interiors store recognized they were suffering from a visual disconnect across their marketing materials and in-store branding. To remain competitive, some changes were in order.

Solution:

Allegra Marketing Print Mail got to work on a comprehensive identity package that included a logo redesign, enhanced color palette and new marketing materials. That was just the beginning! The identity materials evolved into signage, banners, promotional products, apparel and vehicle graphics that elevated their brand and made the company a standout in the market.

Results:
Why a strong brand is essential!

Circle Research found that 77% of business-to-business marketing leaders say branding is critical to growth. Consistency is key for differentiation from your competitors.

Allegra Little Rock

5610 W. 65th Street
Little Rock, AR 72209
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501-313-1742
Monday 8:00am - 5:00pm
Tuesday 8:00am - 5:00pm
Wednesday 8:00am - 5:00pm
Thursday 8:00am - 5:00pm
Friday 8:00am - 5:00pm
Saturday Closed
Sunday Closed