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We're a full-service marketing and print communications company based in Johnson City, TN. We help companies solve simple or complex problems through our expertise, creative solutions and can-do attitude.
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How we help Solve Business Challenges

We’re a full-service marketing and print communications company with uncommon flexibility to do as little or as much as you need. We team with companies large and small to find surprising ways to bring their biggest business and communications challenges down to size. Click '' below to learn more about each of them.

Allegra Brand Awareness Solutions
How Can I BUILD BRAND AWARENESS?
WE CAN HELP YOU WITH BRAND AWARENESS

There are many ways to increase awareness of your organization: an updated logo, postcard mailing, new signage and vehicle graphics, and demos or product samples, just to name a few. We guide all types of businesses and nonprofits toward improving their brand awareness with marketing solutions that make sense for their organization, target market, timetable and budget.

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Case Study: Brand Re-launch Promotes Interest, Awareness

In a competitive market, a strong brand identity is essential to drive awareness, recognition, preference and ultimately, loyalty. A multi-location custom home interiors store recognized they were suffering from a visual disconnect across their marketing materials and in-store branding. To remain competitive, some changes were in order.

Read Our Case Study
Allegra Customer Retention Solutions
How Can I GROW MY EXISTING ACCOUNTS?
WE CAN HELP YOU KEEP AND GROW YOUR EXISTING ACCOUNTS

Nothing guarantees a repeat or long-term, valued customer like a great experience every time they interact with you – online or in the real world.

Ongoing engagement and message consistency across your website, in-store displays and signage, newsletters, sales brochures and product catalogs helps to keep you top of mind all year long.

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Case Study: Fundraising, Magna Cum Laude!

Celebrating its 60th anniversary, a college wanted to use the milestone to increase alumni donations to a namesake fund. The dollars were earmarked for daily operations, scholarships, capital projects or areas designated by donors.

Previously, fundraising efforts had not met expectations. Of 12,000 graduates, only about 6% had previously donated.

Read Our Case Study
Allegra Lead Generation Solutions
How Can I GENERATE NEW LEADS?
WE CAN HELP YOU DRIVE NEW LEADS

Pay-per-click campaigns, direct mail and event marketing are just a few ways to generate new sales leads and nurture them into raving fans.

Our experience with lead generation marketing is broad and deep. With the right marketing mix, reaching new markets is well within your reach.

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Case Study: Product Demo Drives Interest

A national process control solutions and fabrication company that had recently partnered with an international gas detection distributor wanted to create customer and industry awareness of a new line of personal gas detection products. The company had a secondary goal to be recognized as a workplace safety proponent, as the new product line could contribute to a safer work environment.

Read Our Case Study
Allegra Internal Communications Solutions
How Can I INFORM AND ENGAGE MY TEAM?
WE CAN HELP YOU INFORM AND ENGAGE YOUR TEAM

An organization’s most valuable asset is its people, making an engaged team a priority. Professionally-designed business cards and stationery, benefits guides, newsletters and a wide range of recognition gifts and logoed apparel all support your team-building efforts.

We’ve helped thousands of organizations in dozens of industries enhance employee engagement with communications tools and appreciation programs.

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Case Study: Why Vendor Relationships Matter

Web-to-print sites are a great way for businesses to centralize control of their branding when they have satellite offices, marketing materials accessed by a lot of people, or many frequently updated documents.

Millicare, a multi-unit flooring franchise, thought they had found the solution with an online, web-to-print site. Intended to be a time- and money-saver for the company, the site met with resistance from franchisees and got few visits.

Read Our Case Study
Printing Services in Johnson City, TN

Printing Shop in Johnson City, TN

A common area where many businesses of all sizes can enhance their branding is with consistency. A watchful eye on branding can help prevent outdated marketing and printed materials from finding their way into the hands of your buyers. And ensure your graphics – large and small – are coordinated and more recognizable in the marketplace.

That’s where Allegra comes in. For more than 20 years, we have partnered with countless area businesses and nonprofits looking to grow with comprehensive marketing solutions and high-quality printing services in Johnson City, TN.

If you’re like most business owners, manager and marketers, you’re juggling deadlines and projects. We get it! We thrive with “impossible” deadlines. Our friendly and knowledgeable team takes project management to the next level so you can rest assured every detail is covered – on time and on budget.   

Marketing Consultant for Your Brand

With well-defined marketing goals, you can minimize the time and money spent on campaigns that fall short, and focus on those activities that deliver the best return on your investment.

Your dedicated Allegra marketing consultant gets to know your organization and can recommend ways to expand through acquisition, retention and brand awareness strategies. Save time and money by choosing a one-stop resource that helps you protect one of your most important business assets across all marketing channels: your brand’s integrity.

Here are a few of the ways we can help you drive great awareness and better results:

  • Marketing Consultation and Planning
  • Printing Services
  • Email Marketing
  • Graphic Design  
  • Promotional Products and Logo Apparel
  • Website Design and Optimization
  • Direct Mail Marketing
  • Mailing Services
  • Signage and Displays   

You and the Power of Two

Two powerful marketing resources in one convenient location: that’s the difference we offer. When you consult with us, you get the dual advantage of Allegra’s high-end printing and promotional service combined with custom displays, event signs, and more from our sister brand, Image360. Offering a complete range of signage and graphics solutions, Image360 of Johnson City has everything you need to customize your storefront, promote an upcoming event, and boost your visual presence in the local market. Contact us for a consultation or quote the next time you need industry-leading:

  • Banners & Flags
  • Custom Displays & Signage
  • Decals & Appliques
  • Illuminated Signs & Message Boards
  • Commercial Signage
  • Vehicle Wraps
  • Roadside Signs
  • Window & Building Signage
image360 Logo

Contact us to learn new ways to grow through marketing solutions and printing services from Allegra. We proudly serve Johnson City, TN, and the surrounding area.

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Allegra Johnson City

3213 Hanover Road
Johnson City, TN 37604
Get Directions

828-202-3795
Hours of Operation
Days Hours
Monday 8:30am - 5:00pm
Tuesday 8:30am - 5:00pm
Wednesday 8:30am - 5:00pm
Thursday 8:30am - 5:00pm
Friday 8:30am - 5:00pm
Saturday Closed
Sunday Closed