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Marketing Insider is a tri-annual publication covering the hottest marketing trends.

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It's difficult to digest all the content available today. So, we've gathered data from multiple sources, added our own expertise, and created these industry-leading guides. Enjoy!

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Tips to Focus on Existing Customer-Partners During COVID-19

One thing our current situation has done is make the first principle of marketing clearer than ever: focus on your existing customers. When small businesses think about marketing, they often think of it as a tool to attract new customers. But as we grapple with a pandemic and a turbulent economy, in many ways existing ...Continue reading

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Sixteen Allegra Franchise Members Named to Printing News Magazine's Annual Top 100 List

PLYMOUTH, Mich. - Sixteen Allegra franchise members have been named to this year's Printing News Top 100 Quick & Small Commercial Printers list.

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Freedom, flexibility, opportunity and success go hand-in-hand with being an Allegra franchise owner.

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