If you are considering buying a printing franchise to fulfill your dream of business ownership, it\u2019s natural to wonder about the state of the industry.<\/p>\r\n\r\n\r\n\r\n
How does it fare in our digital age? What\u2019s its size? How do printers boost revenues? And, what are the industry\u2019s prospects during and after the COVID-19 Pandemic? Let\u2019s take a look at myths and truths surrounding these issues.<\/p>\r\n\r\n\r\n\r\n
Myth:<\/strong> People prefer digital communications to print.<\/p>\r\n\r\n\r\n\r\n Truth:<\/strong> While there\u2019s no denying the popularity of digital options, printed materials are still preferred by many. In their article, Dispelling the Myths about Print and Paper, Two Sides North America revealed the results of an American consumer survey conducted with global polling firm Toluna. The results showed:<\/p>\r\n\r\n\r\n\r\n \u2022 88% of American consumers believe they understand, retain or use information better when they read print Myth:<\/strong> Printing is a small industry that doesn\u2019t hold much promise.<\/p>\r\n\r\n\r\n\r\n Truth:<\/strong> On the contrary, printing is a huge industry in America. Per the research firm IBISWorld, its market size is $80 billion. There are 47,952 printers nationwide employing 416,687 people. That\u2019s a sizable number of potential competitors but you won\u2019t be butting heads with any dominant players, if you are planning to purchase a print business. In printing, the field\u2019s practically wide open; no one commands a market share larger than 5%.<\/p>\r\n\r\n\r\n\r\n Myth:<\/strong> Printing is only about applying ink to paper.<\/p>\r\n\r\n\r\n\r\n Truth:<\/strong> While producing brochures, mailers, flyers, forms, stationery and the like is the primary focus for many printers, most are meeting the needs of clients with additional related services and augmenting their bottom lines in doing so.<\/p>\r\n\r\n\r\n\r\n In their 2019 State of the Industry Report, the Printing Industries of America (PIA) showed all of the ancillary services that were provided by printers in the last year. The top five were:<\/p>\r\n\r\n\r\n\r\n \u2022 Mailing kit fulfillment: 55.41% Myth:<\/strong> Printing may never recover from the COVID-19 Crisis.<\/p>\r\n\r\n\r\n\r\n Truth:<\/strong> How recession-proof is the print industry? At the end of the day, these are all \u201ctruths\u201d that make it recession-proof. What\u2019s more, printing is an industry that\u2019s weathered previous storms. The report states, \u201cSince the end of the Great Recession in June 2009, print markets have become increasingly healthy.\u201d<\/p>\r\n","protected":false},"excerpt":{"rendered":" If you are considering buying a printing franchise to fulfill your dream of business ownership, it\u2019s natural to wonder about the state of the industry. How does it fare in our digital age? What\u2019s its size? How do printers boost revenues? And, what are the industry\u2019s prospects during and after the COVID-19 Pandemic? Let\u2019s take…<\/p>\n","protected":false},"author":2,"featured_media":4646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-print-industry"],"_links":{"self":[{"href":"https:\/\/www.allegramarketingprint.com\/franchise\/wp-json\/wp\/v2\/posts\/4294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.allegramarketingprint.com\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.allegramarketingprint.com\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.allegramarketingprint.com\/franchise\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.allegramarketingprint.com\/franchise\/wp-json\/wp\/v2\/comments?post=4294"}],"version-history":[{"count":1,"href":"https:\/\/www.allegramarketingprint.com\/franchise\/wp-json\/wp\/v2\/posts\/4294\/revisions"}],"predecessor-version":[{"id":5346,"href":"https:\/\/www.allegramarketingprint.com\/franchise\/wp-json\/wp\/v2\/posts\/4294\/revisions\/5346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.allegramarketingprint.com\/franchise\/wp-json\/wp\/v2\/media\/4646"}],"wp:attachment":[{"href":"https:\/\/www.allegramarketingprint.com\/franchise\/wp-json\/wp\/v2\/media?parent=4294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.allegramarketingprint.com\/franchise\/wp-json\/wp\/v2\/categories?post=4294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.allegramarketingprint.com\/franchise\/wp-json\/wp\/v2\/tags?post=4294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u2022 62% of 18 to 24-year-olds have concerns that the overuse of electronic devices could be damaging to their health
\u2022 73% of Americans feel that reading a printed book or magazine is more enjoyable than reading them on an electronic device<\/p>\r\n\r\n\r\n\r\n
\u2022 Mailing management: 52.7%
\u2022 Professional creative design: 47.97%
\u2022 Web-to-print fulfillment: 43.24%
\u2022 Marketing document management: 36.49%<\/p>\r\n\r\n\r\n\r\n
And, while no one can say for certain how long the crisis will last or what the printing industry will look like as businesses and organizations re-open, pre-pandemic trends provide a clue. Per the PIA in their 2019 State of the Industry Report, steady growth among printers was forecast through 2019. They noted, \u201cthe printing industry is one that typically tracks pretty well with the overall economy.\u201d<\/p>\r\n\r\n\r\n\r\n