5 Tips for Designing a Visually Engaging Landing Page

No matter what type of business you are in, you’re probably trying to find ways to generate more leads online. If you have a good marketing team on your side and you’ve done your homework, it’s likely you already have a good website, a monthly SEO plan, ongoing pay-per-click campaigns, email marketing campaigns, and an excellent social media platform strategy in place. After doing all of this, the question is, what else can you do to generate more leads?

Our answer is simple. It’s time to update your landing pages!

Abstract vector illustration of landing page flat design concept.

Having a reliable website is great, but if you are trying to generate more conversions, put your focus on dedicated landing pages. A landing page is one of the most powerful conversion tools at your disposal. If your company is running any type of lead generation digital campaign, a landing page can help with conversions.

Use these five design tips to help make your landing pages more effective:

  1. Choose a memorable headline. You will only have approximately 8 seconds to convince your visitors that your offer is worth pursuing. Be straightforward about what you want visitors to do when they reach your website. Pick a heading that’s appealing and clearly states what you are offering. If you’re going to include additional information, use a short subheading and complement this with a call-to-action button. These will be the first elements visitors read when they get to your landing page.
  1. Use visual elements to guide your visitors’ attention. There are two types of visual cues you can use to guide your visitor’s attention to different places on your landing page. You can use explicit visual cues such as a simple arrow pointing towards your call-to-action button. You can also use implicit visual cues, instead of an arrow use an image of a person looking in the direction of the call-to-action button. According to author Malcolm Gladwell in his book “The Tipping Point,” visual cues are ‘micro-expressions,” or, small facial indications we recognize in others; these impact how we interpret emotions. This is why, when we see someone looking interested in a specific direction, it is likely our reaction will be to look in that direction as well.
  1. Combine your content with images to tell your story. Combine the text on your landing page with icons and illustrations; this will make your message easier to remember. Frequently used icons are great because your audience will quickly understand the meaning conveyed by merely glancing at the images.
  1. Show your products or services in action. To capture your visitor’s attention, show real people using your products or services in real-time. A study conducted by MarketingExperiments found that images of real people on landing pages perform better than stock images. In their case study, they performed A&B testing with a landing page. On one page, they used a stock photo of a customer service lady smiling, and on the other page, they used a picture of their founder. The study found 35% of their visitors were more likely to fill out the CTA form on the page with the founder’s image than those who visited the page with the smiling lady. The main reason this happened is that people want to be able to trust the information you are presenting. In this study, having a picture of the CEO of the company helped build that trust. Displaying your product or service in action on your landing page can help do the same.
  1. Include social sharing icons. If you are offering compelling content on this page, giving your visitors the ability to spread the word about your offer will help drive more traffic to this page. Never underestimate the power of word-of-mouth that can be generated online. In addition to giving your campaign the potential to become viral, social icons can become trust marks that give customers more confidence in your brand.

Successful online marketing campaigns rely heavily on the effectiveness of their landing pages. Improve the design of your landing page and help your customers make a decision that will significantly increase your conversion rates. A good design will engage your visitors and drive them further into the conversion funnel.

To design a landing page that’s effective enough to convert visitors, rely on the experts at Allegra Marketing. Contact your local Allegra Marketing Print Mail location for all your design and web marketing needs.

Building Brand: Transforming Leads Into Loyalty

Brand Loyalty Marketing Branding Office Working Accounting Concept

Anyone who’s a fan of a particular sports team or rallies behind a specific candidate knows the power of brand loyalty. As a culture, we gravitate towards groups that follow particular interests.

This kind of loyalty is what every business strives for. Loyal customers will promote the benefits of your products, creating word-of-mouth and social media advertising that can rival the best marketing strategies.

The question is: how do you go from cold calls and online leads to clients who are in love with your brand? Allegra’s newest webinar, “Chemical Attraction: Transform Lukewarm Leads into Loyal Customers” is the perfect guide to creating successful chemistry with your customers.

The Basics of Brand Loyalty

People are creatures of habit; we tend to buy the same coffee, shop at our preferred stores and even use the same toilet paper brand over and over again.

Sometimes these choices come from direct experience using a product or service. Other times, they’re selected by exposure, intuition, repetition, or word-of-mouth. When faced with a decision between two competing options, brand loyalty means always picking the same brand.

Inform your Customers

To convince your customers that your brand is worth following, these are some possible avenues you can use:

  • Develop informative content
  • Establish a social media presence
  • Create an e-mail marketing plan
  • Optimize your website
  • Comment or write on other blogs
  • Post static website advertisements

By generating great content, your business can simultaneously get the word out while building brand loyalty through trust.

The Small Picture

One of the best ways to take those leads and make them last is to look at the small picture. There may be a multitude of factors that are attractive about a particular product or service, but by focusing on promoting a few key points, you will target specific things your customers can relate to.

The upcoming webinar takes a closer look at how those smaller “chemical reactions” occur, and the best ways to make that happen with your customers. By using Allegra’s techniques, your business can create more than surface-level customer relationships.

Enticing Elements

Building up loyalty is important if you want to keep your customers coming back. Cold calls and client lists only get you so far, and businesses need to keep their clients engaged.

A great way to generate engagement is through exclusive offers. Clients enjoy feeling like they are part of a private club or have access to goods and services that others do not. Offering your customers options that are unavailable to the general public will engage them in a way that builds trust.

The Buyers’ Journey

Understanding and guiding prospective clients through the buyers’ journey can help you influence how they interact with your brand.

There are three basic phases that every customer goes through:

  1. Awareness: The customer realizes there is a problem that needs solving.
  2. Consideration: After defining the problem, the buyer comes up with possible solutions.
  3. Decision: Looking at a variety of avenues, the best choice is made.

The upcoming webinar highlights how important this trajectory is, and it takes you through each stage of the process. You’ll learn how to take your leads and make them active and loyal customers. While your salesforce might feel stuck with “dead-end” buyers, there are many solutions to help you transform them into profitable clients.

Working with Allegra Marketing Print Mail, you can establish marketing strategies that complement your business plan. With webinars like “Chemical Attraction: Transform Lukewarm Leads into Loyal Customers,” your sales team will be better informed on how to build brand loyalty and awareness. For more information on this and other webinars, contact Allegra and talk with our expert team today.