3 Ways Infographics Can Take Your Content Marketing to the Next Level

infographics content marketing

Infographics are a great content marketing strategy that can serve as a powerful, informative tool for your business. Not only are they an eye-catching way to educate and promote products and services, they can also simplify complex information or processes for customers and internal audiences. Here are three ways that infographics can take your marketing to the next level:

1. They are attractive and digestible.
Given that 90 percent of information transmitted to the brain is visual, infographics help any important numbers, facts and figures you want to share really stick. Using striking colors, interesting font pairings and graphic elements that align well with your brand image help appeal to the visual needs of consumers and those who crave a quick way to digest content.

Infographics serve as a compelling way to deliver information to your audience in the most attractive way possible.

2. They help create a narrative.
Memorable, measurable content marketing comes from good storytelling. Turning information and processes into a narrative, especially ones that are complex and difficult to understand, can help your audience receive the information more easily and retain it.

Say a veterinarian has an infographic in their waiting room telling the story of an owner’s first year with a new puppy. Relying heavily on visual elements to tell the story, it can grab someone’s attention and break down details, such as finding the best food for their puppy or housetraining tips.

3. They can be repurposed on social media.

Infographics are great for printing and hanging around your office for employees and customers or embedding into emails, but they’re also social media-ready. Posting clickable infographics on your social media channels is a perfect way to capture the attention of your followers and drive clicks to your site or collect more leads, depending on your call to action.

Plus, they boost engagement, making them more likely to go viral. Infographics are liked and shared on social media three times more than any other type of content.

Need help creating compelling infographics for your business? Contact your local Allegra to take your content marketing strategy to the next level.

4 Ways to Improve Customer Retention

The Harvard Business Review suggests that it is anywhere between five to 25 times more expensive to acquire new customers than retain them depending on the industry. Here are a few considerations as you develop what works best for your company’s retention strategy:

Customer Retention

    1. Keep VIP customers happy.
      Track the buying patterns of your best customers and reach out with personal communication if they lapse. A dormant accounts survey may be the first step to determine the why behind their absence: needs have changed, moved their business to a competitor or there’s some level of dissatisfaction that should be addressed.
    2. Start a rewards program.
      According to a Bond Brand Loyalty Inc. report, 76 percent of shoppers think that loyalty programs are key to their relationships with businesses.Small businesses can use customer loyalty programs to reward customers who regularly buy products and/or services to incentivize repeat sales.
    3. Give special offers.
      Customer appreciation strategies go a long way when it comes to customer retention. From branded gifts and personal notes to promotional giveaways and birthday cards, regular customer appreciation activities are tangible ways for your company to show appreciation that can generate positive sentiment and measurable brand loyalty.
    4. Don’t forget the follow up.
      According to DMNews, 53 percent of consumers feel that it’s important for businesses to recognize them as the same person across all channels and devices. Engaged customers are likely to remain long-term customers, so gear your small business’ blog content, emails and other communications with customers in personal ways that keep their attention.

Interested in bolstering your customer retention strategies and driving brand loyalty? Contact your local Allegra Marketing Print Mail today.

Business-to-business Influencer Marketing 101

Between the increasingly competitive business-to-business (B2B) marketing space and a growing skepticism of traditional advertising, many small business marketers are beginning to turn to influencer marketing as an alternative way to build relationships.

Business-to-business Influencer Marketing 101

Traditionally more of a business-to-consumer (B2C) marketing tactic, influencer marketing has gained appeal as an effective B2B marketing strategy. By targeting the right industry influencers for your products or services, your brand generates word-of-mouth referrals from credible voices that your audience knows and trusts.

Research shows that 91 percent of B2B buyers trust word-of-mouth marketing when making their buying decisions. To incorporate influencers into your current B2B marketing strategy, it takes some planning and a clear understanding of who your audience turns to for information.

Here are a few ways to work with influencers:

  1. Collaborate on content. Collaborate with credible industry voices and outlets when creating your content, such as blogs, white papers, reports and more. Partner with research firms, leverage local business partnerships and seek leading industry experts to co-create and/or cross promote. Be sure to link back-and-forth for SEO juice.
  2. Invite local thought leaders to present on a webinar or at a lunch-and-learn event. You’ll attract a larger audience due to the guest presenter’s cross-promotion efforts, and you’ll also strengthen your business’ authority in the sector.Webinars and events are also perfect avenues for collecting email addresses for lead nurturing. Niche influencers such as local business and policy leaders, industry authors, motivational speakers, area business partners and local nonprofit leaders are great to invite as guests.
  3. Forge connections with influential media personalities. One of the best ways to start forming organic relationships with your key audiences is to amplify your brand’s story through traditional media. Connect with local news personalities to tell your brand’s narrative in way that catches their interest.
  4. Get social. The first step to creating connections with niche social media influencers is to see who your current customers and prospects are already following. Then, start following and engaging with those accounts and social media influencers as well.

Interested in learning more about how to incorporate influencers into your B2B marketing strategy? Contact your local Allegra Marketing Print Mail today.

Don’t Forget to Sign Up for Allegra’s Live Marketing Webinar

No matter your business or industry, providing an exceptional customer experience is critical to differentiate from your competitors and build long-term loyalty.
June 7, 2018 Webinar

So, what can you do to inspire your clients and supporters to want to champion your brand in their personal and professional networks? Is there a proven approach to architect a customer service experience that won’t fail?

Allegra Marketing Print Mail is hosting “Unlock the Secrets to an Unbeatable Customer Experience,” a comprehensive live marketing webinar to help both B2B and B2C professionals as well as nonprofit leaders deliver an experience that your competitors can never copy. You’ll also learn why customers care more about your experience than the product or service you sell, and what characteristics make up an amazing customer experience.

The free, one-hour webinar will feature world-renowned storyteller Carla Johnson. Her latest book, Experiences: The 7th Era of Marketing, sets the benchmark for marketing’s evolving role in business. Today, she travels the world teaching people how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.

We hope you’ll join us Thursday, June 7, from 12–1 p.m. (ET) for the webinar! For more information or to register, visit www.allegrasecrets.com. If you’re unable to join us, register anyway, and we’ll send you a recording so you don’t miss a moment!

4 Tips for Creating Engaging B2B Content

Intentional or not, most businesses and organizations create an enormous amount of content every day. With more web writing, blogs, emails, case studies and the like, the risk of favoring quantity over quality grows.

b2b content

Content should be engaging, educational and/or actionable to your key audience. Here are four reminders for your content producers:

1. Share data.
According to a recent content preference
report, 76% of B2B buyers said more data, research and benchmark reports would improve the content quality from B2B vendors.


2. Consistency is key.

All content, printed and online, should flow seamlessly in a way that allows readers to distinguish your brand simply through its look and messaging. A consistent flow of content managed with a content calendar is a best practice that keeps you aware of the channels that are activated and when.

3. Repurpose original content.
Repurposed content increases social reach, boosts SEO, reinforces key messages and helps you gain authority in your industry. Try turning a webinar into a YouTube video tutorial, transforming old blog posts into comprehensive guides, packaging blog posts as email newsletters and mining key statistics for compelling Twitter graphics.

4. Focus on your audience, not your brand.
The purpose of effective content is to provide valuable, relevant content to build a relationship with your audience. Your messaging should bridge the gap between what companies want to talk about and what audiences want to know.

LEARNING OPPORTUNITY: Discover how to harness your creativity to drive everyday innovations in your organization.
Sign up now for our free marketing webinar, “The Ripple Effect: How to be an Everyday Innovator,” on Aug. 30 at 1 p.m. (ET). It features Josh Linkner, five-time tech entrepreneur, New York Times bestselling author and keynote speaker on innovation, creativity and leadership.

Need assistance with creating or distributing your valuable B2B content through print and digital channels?
Let us know; we can help.