Allegra Marketing Print Mail Presents: Impact Branding Webinar

Impact Branding

No matter what industry you’re in, getting your company recognized is essential to building a loyal customer base. While logos and slogans are standard marketing techniques to get your business noticed, that only scratches the surface of what branding can accomplish. Learn how to take your marketing to the next level with Impact Branding: Find and Amplify Your Brand’s Uniqueness, a webinar designed to help you take advantage of branding to its fullest extent.

What Is Impact Branding?

You’re likely already familiar with brand awareness: customer familiarity with your company’s image. This involves strategically making your brand visible to help your audience associate your business with certain values it represents, like innovation, family-friendliness or cost-effectiveness. The result is a carefully crafted impression of what your company is and what it stands for.

Impact branding asks how you can take that impression and put it to work in the real world. It’s no longer enough just to have a familiar name. To amplify your brand, you need to be able to influence not only customer purchasing choices at the point of sale but also in the digital space and be present in their everyday lives.

 Why Is It Important?

There are many approaches to marketing, and ultimately impact branding is just one of them. Why not continue to use the tried-and-true methods of the past? Investing in this new aspect of branding may be expensive and require a radical shift in focus. So why is it worth it?

Evolution

How consumers interact with companies has certainly evolved with new technologies and media platforms. A corporate entity is no longer a simple manufacturer or service provider – it’s a voice on Twitter, Facebook, and YouTube. This allows interactions between consumers and business entities, at least in the eyes of consumers. When they call, text or tweet, they’re not talking to the employee behind the screen – they’re talking to the corporate entity, and expect the person or group formulating the responses to engage accordingly. As lines of communication diversify and develop further, this perception is likely to become even more important.

Competition

It’s important to remember that if your business doesn’t leverage its influence, there will be competitors out there who leverage theirs. The technologies that enable people to connect are evolving at break-neck speed, and those companies who fail to take advantage of them may be left in the dust.

Some businesses are already working to align their brand with positive activism or other ways of “giving back.” With the current pressure from consumers, this may become an industry standard. This means your business can become an industry leader through these steps – or be left scrambling to compensate.

How Can You Benefit from This Webinar?

So how can impact branding help grow your company and make it more profitable? This branding webinar explores how current influencers create magical moments that build audience trust. You can learn how to apply techniques to your brand and form emotional connections with customers, with a few nifty tips and tricks to get you started.

This webinar on impact branding also aims to help you capitalize on what makes your brand unique. Learn to identify the idiosyncrasies that set you apart from competitors. Better yet, learn how they can captivate consumers looking for something new and different.

Most importantly, learn how to think beyond the surface of branding. Consumer expectations have changed – it’s time your marketing approaches changes too!

Listen to the Impact Branding: Find and Amplify Your Brand’s Uniqueness webinar recording here, and discover how to wield your brand influence like a Hollywood A-lister. For more information on how to make your branding impactful, contact your local Allegra!

 

Miss Out On Our Latest Webinar? Learn How You Can Fast-Track Your Great Ideas

Allegra Marketing Print Mail hosted speaker Carla Johnson, world-renowned storyteller and author of Experiences: The 7th Era of Marketing, for our latest webinar: “How to Fast-Track Great Ideas … and Make Them Stick.”

Second Chance Just Ahead - Green Billboard on the Rising Sun Background.
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While there are people who seem to effortlessly come up with great ideas on the spur of the moment, there’s no special magic trick you’re missing out on. In this webinar, Johnson teaches marketers powerful ways to not only come up with great ideas, but also how to pitch them and receive buy-in from peers and managers.

In three highlighted case studies, see how businesses and nonprofits have launched powerful campaigns by seeking unexpected sources of inspiration.

By generating better ideas faster and learning how to draw on past experiences, you can overcome the barriers holding you back, help your organization reach its goals and inspire your next big success. No matter your role or experience, you can benefit from this proven formula and take your ideas to the next level.

If you were unable to attend the webinar live, click here to download the recording.

Sign Up for Allegra’s Great Ideas Webinar with Speaker Carla Johnson

webinar

Wouldn’t it be nice if great ideas could come to mind at the press of the button? While this may be a bit far-fetched, there are people out there who seem to effortlessly come up with great ideas on the spur of the moment.

The good news is, their ability to generate great ideas isn’t out of reach. As it turns out, you can easily learn the principles and apply them to your own brainstorming and idea generation to drive better business results.

Allegra Marketing Print Mail will host, “How to Fast-Track Great Ideas … and Make Them Stick,” a comprehensive live webinar to teach you tips and tricks for generating more ideas faster than ever, and how to draw on past experiences to inspire your next big success. This proven formula will transform any audience from skeptics to hands-down believers.

The free webinar will feature world-renowned storyteller Carla Johnson. Her latest book, Experiences: The 7th Era of Marketing, sets the benchmark for marketing’s evolving role in business. Today, she travels the world teaching people how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.

No matter what role you play or how much experience you have, you can learn powerful ways to come up with great ideas and pitch them to quickly gain buy-in from peers and managers, helping your organization reach its goals.

We hope you’ll join us Thursday, October 25 at 12 p.m. (ET) for the free webinar. For more information or to register, visit www.allegraideas.com. If you’re unable to join us live, we’ll send you a recording so you don’t miss a moment.

Don’t Forget to Sign Up for Allegra’s Live Marketing Webinar

No matter your business or industry, providing an exceptional customer experience is critical to differentiate from your competitors and build long-term loyalty.
June 7, 2018 Webinar

So, what can you do to inspire your clients and supporters to want to champion your brand in their personal and professional networks? Is there a proven approach to architect a customer service experience that won’t fail?

Allegra Marketing Print Mail is hosting “Unlock the Secrets to an Unbeatable Customer Experience,” a comprehensive live marketing webinar to help both B2B and B2C professionals as well as nonprofit leaders deliver an experience that your competitors can never copy. You’ll also learn why customers care more about your experience than the product or service you sell, and what characteristics make up an amazing customer experience.

The free, one-hour webinar will feature world-renowned storyteller Carla Johnson. Her latest book, Experiences: The 7th Era of Marketing, sets the benchmark for marketing’s evolving role in business. Today, she travels the world teaching people how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.

We hope you’ll join us Thursday, June 7, from 12–1 p.m. (ET) for the webinar! For more information or to register, visit www.allegrasecrets.com. If you’re unable to join us, register anyway, and we’ll send you a recording so you don’t miss a moment!

The Ripple Effect: How to be An Everyday Innovator

When it comes to developing fresh approaches that lead to significant growth and powerful transformation, many leaders of businesses and nonprofits struggle with out-of-the-box thinking.

everyday innovator

In fact, research shows that
98 percent of adults don’t consider themselves creative and 80 percent of Americans report feeling an increasing amount of pressure to be productive rather than creative at work. This difficulty that business leaders have to both find the creativity inside them and set aside the time to be creative was the focus of Allegra’s most recent
webinar.

During the online presentation, Allegra hosted noted author Josh Linkner, a two-time New York Times bestseller, founder of four tech companies, and co-founder of
Detroit Venture Partners. A celebrated innovator, Linkner shared tangible strategies on how business and nonprofit leaders can harness creativity in everyday situations and tasks to drive meaningful results.

To help you inject creativity into your business or organization, Linkner shared five key innovation principles during Allegra’s “
The Ripple Effect: How To Be An Everyday Innovator” webinar.

Get curious
Challenge the underlying assumptions of your business or organization by asking questions such as “why,” “why not” or “what if?” Curiosity leads the charge when it comes to assessing the viability of your current processes and protocol, which can lead to nontraditional approaches and successes.

Crave what’s next
As a business leader, it’s important to first shed the past so you can focus forward. You won’t achieve long-term success by sticking to the status quo. Lean into change and utilize forward thinking.

Defy tradition
Rather than focusing on aspects that you can’t control in your business, channel your creative thinking toward factors that you can. Don’t rely on traditions to move your business ahead. Instead, ask yourself “what can I flip?” By doing a “judo flip” on challenges, processes and traditions, you’re much more likely to have a breakthrough that leads to a stronger outcome.

Get scrappy
As small business and nonprofit leaders, it’s easy to resist steps toward innovation when you’re in a resource-constrained environment. Don’t wait for external resources or support to move forward. Get scrappy and find ways to make changes without capital or resources.

Adapt fast
Innovation doesn’t always have to be big and bold. Respond and react quickly, and flip tragedy into triumph as adjustments are needed in your business or nonprofit. By breaking big ideas or problems into tiny experiments, you’ll be able to learn and adapt quickly.

Is your business or organization stuck in the mundane? Are you repeating the same marketing strategies day in and day out? We can help you challenge the norm by pushing the boundaries of innovation. Check out the recording of
Allegra’s “Ripple Effect” webinar and
contact Allegra to get started.