How to Wow Your Best Customers

This year Allegra sponsored a marketing webinar series featuring branding specialist Carla Johnson. In each session, Carla has discussed the different stages of the customer journey and how to reach the customer where they are at in their journey. Marketing Webinar Image

In the first webinar Impact Branding: Find and Amplify Your Brand’s Uniqueness,” she discussed ways to build your branding to attract prospects in the awareness stage and provided tips on how to convert those in the consideration stage into customers.

In the second webinar, Chemical Attraction: Transform Lukewarm Leads into Loyal Customers,” Carla discussed how to engage those prospects in the purchase stage and create exceptional customer relationships.

In the third and final Allegra webinar for 2019, Behind the Curtain: Inside Tips to Wow Your Best Customers,” Carla focused on the retention and advocacy stages of the customers’ journey and provides insightful tips to wow your existing customers and encourage them to become brand advocates.

Customer service should be a priority for every business but being able to deliver beyond that is what helps gain loyal customers and set your business apart from your competitors. The approach suggested in this webinar recommends understanding what it takes to make and keep those long-lasting relationships.

The most successful customer relationships start with successful employee relationships. This is why it’s essential to pay close attention to the people in your company and those you hire because they will ultimately be the ones who will represent your brand.

According to Gallup’s State of the American Workforce Report, companies with engaged employees outperform those without by up to 202%. To engage your existing employees Carla suggests these three ideas:

#1 Education:

Teach your employees about the customer journey and how their interactions at each one of these stages will shape the foundations of the customer experience. Make sure they focus on building long term customer relationships rather than short term transactions and provide them the necessary tools to help create fantastic experiences that will keep your customers coming back.

#2 Empowerment:

Empowering your employees means giving each one of your employees the authority and autonomy to make decisions about specific organizational tasks. By doing this, you will help encourage stronger job performance and job satisfaction.

Here are five ways you can empower your employees:

  • Hand out responsibilities
  • Make guidelines and best practices clear
  • Encourage communication
  • Offer individual and peer coaching
  • Allow opportunities for growth

#3 Activation

Employee activation is about encouraging employees to organically create and share content about topics they are interested in. Making sure the people who work for you feel appreciated and valued can help your company in return. If you make your employees feel valued, they will feel inspired and will help promote the company in return.

To get started implementing these ideas at your company follow these simple guidelines:

  • Evaluate the customer journey and asses what things are currently in place to ensure excellent customer relationships at your company.
  • Prioritize the places where this experience may need more attention.
  • Commit to delivering exceptional experiences and continuously improve how you educate, empower, and activate your customers.

If you are looking for more ideas to help improve your employee relationships, Allegra can help. Contact us to learn and ask about our promotional gifts for appreciation, personalized brochures and training manuals, or the recognition awards and certificates we offer. To listen to the full recording of this webinar series visit: https://allegrawebinars.com/

Inside Tips to Wow Your Best Customers

Every company works hard to gain new customers, but the work shouldn’t stop there. Since customer churn is inevitable, it’s important to implement strategies to consistently re-engage your existing customers. These strategies need to go beyond simple customer satisfaction. They should to be an organized effort to create memorable experiences. In the upcoming Allegra Marketing webinar, “Behind the Curtain: Inside Tips to Wow Your Best Customers,” marketing expert Carla Johnson will talk about using your brand’s unique qualities to build customer loyalty.Allegra Target Marketing_Placement #1

Register today and don’t miss the third episode of in the Allegra Marketing Webinar Series!

If you are interested in learning about other strategies to connect with your customers on their buying journey, visit our webinar page. “Behind the Curtain: Inside Tips to Wow Your Best Customers” is the third session of Allegra Marketing webinars. If you missed the two previous Allegra Marketing webinars, visit our page to access the recordings.

Get access to the recordings of our two previous webinars of these series:

Five Ideas for Everyday Customer Retention 

To create a long-lasting impression on your customers, you will need to go above and beyond what they are expecting from your company:

  1. Deliver exactly what you promise every time. Long-lasting relationships are built on trust developed through consistent experiences. No matter what type of industry you are in, consistency is key. To establish consistency, try automating processes not only in production but also in daily communications. Make sure everyone on your team is on the same page and knows exactly what customers are expecting every time they chose your company.
  1. Follow up with your customers when they least expect it. These customer interactions can be as simple or as complex as you want them to be. You don’t need to spend lots of money; a simple follow up phone call or mailing could be enough. The goal should be to let them know you appreciate their business and want to build a relationship.
  1. Always provide added value. Many companies do things like adding small gifts or free samples to orders. Everyone likes receiving free things, but the added valued shouldn’t stop here. Train your team to provide more support than what people are expecting. An excellent customer service can easily become the added value.
  1. Cross-sell and upsell. Sometimes customers don’t know there are other products or services they may like or need. Great customer service representatives understand the best upselling moments happen when they become better listeners. In the digital world, these opportunities also exist. Some online stores have dedicated sections on their pages or built-in pop-ups to highlight other products searchers may like.
  1. Remember gratitude can go a long way. Simple things, such as sending birthday postcards are nice, but a more personalized and innovative approach can have a bigger impact. Learn about them and the things they care about. The more you understand your customers the easier it will be to wow them.

For more great ideas to engage and retain your best customers, register for the upcoming Allegra Webinar, “Behind the Curtain: Inside Tips to Wow Your Best Customers,” Thursday, September 26, at 12 p.m. (ET)

Transforming Lukewarm Leads into Loyal Customers

One difficult aspect of sales is transitioning prospects from leads to loyal customers. While there is no magic solution to the problem of convertBusiness concept paper is on the desk with a cup of coffee and a calculator aside.ing prospects, marketing expert Carla Johnson offers a uniquely fresh approach. In the Allegra Marketing Print Mail webinar “Chemical Attraction: Transform Lukewarm Leads into Loyal Customers,” she shares the four distinct methods for improving the customer conversion process.

1. Shortening the Sales Cycle

The key to navigating the sales cycle is understanding that the cycle differs by company, industry, market and product. There isn’t a “one size fits all” map to closing a sale and this is where businesses tend to run into problems. They insist on trying to conform to the following basic steps in the sales process.

  • Prospecting
  • Contacting
  • Approaching
  • Presenting
  • Handling objections
  • Closing

Having a structured set of steps for navigation the sales cycle is important, but it is more important to adopt a sales process that is customized to your target market. The key reasoning behind a shorter sales cycle is this: A faster progression from prospect to close means less time to lose potential buyers.

2. Focus on Fewer Touchpoints

Touchpoints are the points or stages in the buyer’s journey where salespeople interact with potential customers. The number of potential touchpoints has increased with the growth of digital media. The struggle for businesses is knowing which touchpoints to focus on.

She recommends shifting the focus to your customer instead of the product. Fewer touchpoints aimed specifically at a targeted audience are more likely to hit the mark. This webinar explains why trying to hit all the touchpoints isn’t the best approach.

3. Actively Guiding Customers Through the Buyer Journey

Effectively closing the sale means being present for customers from start to finish. Unfortunately, many businesses skip the first two stages of the buyer’s journey (awareness and consideration) and put all their focus on the last stage (decision/purchase).

At the awareness stage, customers require help identifying or recognizing they have a need or a problem. Your job is to help them discover that need or problem and move them to the next stage on their own terms. In the consideration stage, you position yourself as an expert and show how your product or service meets their need or solves their problem. Only at the decision/purchase stage are you in a position to successfully close the sale.

4. Activating the “Dead-End” Buyer

Companies often spend too much time on generating new leads and not enough time on cultivating existing buyers. Often, the “one and done” buyer is considered a dead-end because they’ve already made their purchase, their need has been met and there is nothing more to be done. Wrong.

The so-called “dead-end” buyer is a prime target for increased sales. While it is important to gain new customers, it is equally important to retain current ones. It is often easier to reactivate a dormant customer than to groom a new one, and it is also more cost effective.

With successful brands getting up to 76 percent of their revenue from repeat business, it really pays to devote attention to the “one and done” buyer.

View the Webinar Recording Today

If you’re tired of slogging through traditional lead lists and struggling with converting prospects into loyal customers, “Chemical Attraction: Transform Lukewarm Leads into Loyal Customers,” is worth viewing. In this hour-long webinar, world-renowned storyteller, best-selling author and keynote speaker Carla Johnson explained the value of changing how businesses think about customers.

To listen to this recording and our previous webinars, visit: https://allegrawebinars.com.

Allegra Marketing Print Mail Presents: Impact Branding Webinar

Impact Branding

No matter what industry you’re in, getting your company recognized is essential to building a loyal customer base. While logos and slogans are standard marketing techniques to get your business noticed, that only scratches the surface of what branding can accomplish. Learn how to take your marketing to the next level with Impact Branding: Find and Amplify Your Brand’s Uniqueness, a webinar designed to help you take advantage of branding to its fullest extent.

What Is Impact Branding?

You’re likely already familiar with brand awareness: customer familiarity with your company’s image. This involves strategically making your brand visible to help your audience associate your business with certain values it represents, like innovation, family-friendliness or cost-effectiveness. The result is a carefully crafted impression of what your company is and what it stands for.

Impact branding asks how you can take that impression and put it to work in the real world. It’s no longer enough just to have a familiar name. To amplify your brand, you need to be able to influence not only customer purchasing choices at the point of sale but also in the digital space and be present in their everyday lives.

 Why Is It Important?

There are many approaches to marketing, and ultimately impact branding is just one of them. Why not continue to use the tried-and-true methods of the past? Investing in this new aspect of branding may be expensive and require a radical shift in focus. So why is it worth it?

Evolution

How consumers interact with companies has certainly evolved with new technologies and media platforms. A corporate entity is no longer a simple manufacturer or service provider – it’s a voice on Twitter, Facebook, and YouTube. This allows interactions between consumers and business entities, at least in the eyes of consumers. When they call, text or tweet, they’re not talking to the employee behind the screen – they’re talking to the corporate entity, and expect the person or group formulating the responses to engage accordingly. As lines of communication diversify and develop further, this perception is likely to become even more important.

Competition

It’s important to remember that if your business doesn’t leverage its influence, there will be competitors out there who leverage theirs. The technologies that enable people to connect are evolving at break-neck speed, and those companies who fail to take advantage of them may be left in the dust.

Some businesses are already working to align their brand with positive activism or other ways of “giving back.” With the current pressure from consumers, this may become an industry standard. This means your business can become an industry leader through these steps – or be left scrambling to compensate.

How Can You Benefit from This Webinar?

So how can impact branding help grow your company and make it more profitable? This branding webinar explores how current influencers create magical moments that build audience trust. You can learn how to apply techniques to your brand and form emotional connections with customers, with a few nifty tips and tricks to get you started.

This webinar on impact branding also aims to help you capitalize on what makes your brand unique. Learn to identify the idiosyncrasies that set you apart from competitors. Better yet, learn how they can captivate consumers looking for something new and different.

Most importantly, learn how to think beyond the surface of branding. Consumer expectations have changed – it’s time your marketing approaches changes too!

Listen to the Impact Branding: Find and Amplify Your Brand’s Uniqueness webinar recording here, and discover how to wield your brand influence like a Hollywood A-lister. For more information on how to make your branding impactful, contact your local Allegra!

 

Miss Out On Our Latest Webinar? Learn How You Can Fast-Track Your Great Ideas

Allegra Marketing Print Mail hosted speaker Carla Johnson, world-renowned storyteller and author of Experiences: The 7th Era of Marketing, for our latest webinar: “How to Fast-Track Great Ideas … and Make Them Stick.”

Second Chance Just Ahead - Green Billboard on the Rising Sun Background.
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While there are people who seem to effortlessly come up with great ideas on the spur of the moment, there’s no special magic trick you’re missing out on. In this webinar, Johnson teaches marketers powerful ways to not only come up with great ideas, but also how to pitch them and receive buy-in from peers and managers.

In three highlighted case studies, see how businesses and nonprofits have launched powerful campaigns by seeking unexpected sources of inspiration.

By generating better ideas faster and learning how to draw on past experiences, you can overcome the barriers holding you back, help your organization reach its goals and inspire your next big success. No matter your role or experience, you can benefit from this proven formula and take your ideas to the next level.

If you were unable to attend the webinar live, click here to download the recording.

Sign Up for Allegra’s Great Ideas Webinar with Speaker Carla Johnson

webinar

Wouldn’t it be nice if great ideas could come to mind at the press of the button? While this may be a bit far-fetched, there are people out there who seem to effortlessly come up with great ideas on the spur of the moment.

The good news is, their ability to generate great ideas isn’t out of reach. As it turns out, you can easily learn the principles and apply them to your own brainstorming and idea generation to drive better business results.

Allegra Marketing Print Mail will host, “How to Fast-Track Great Ideas … and Make Them Stick,” a comprehensive live webinar to teach you tips and tricks for generating more ideas faster than ever, and how to draw on past experiences to inspire your next big success. This proven formula will transform any audience from skeptics to hands-down believers.

The free webinar will feature world-renowned storyteller Carla Johnson. Her latest book, Experiences: The 7th Era of Marketing, sets the benchmark for marketing’s evolving role in business. Today, she travels the world teaching people how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.

No matter what role you play or how much experience you have, you can learn powerful ways to come up with great ideas and pitch them to quickly gain buy-in from peers and managers, helping your organization reach its goals.

We hope you’ll join us Thursday, October 25 at 12 p.m. (ET) for the free webinar. For more information or to register, visit www.allegraideas.com. If you’re unable to join us live, we’ll send you a recording so you don’t miss a moment.

Don’t Forget to Sign Up for Allegra’s Live Marketing Webinar

No matter your business or industry, providing an exceptional customer experience is critical to differentiate from your competitors and build long-term loyalty.
June 7, 2018 Webinar

So, what can you do to inspire your clients and supporters to want to champion your brand in their personal and professional networks? Is there a proven approach to architect a customer service experience that won’t fail?

Allegra Marketing Print Mail is hosting “Unlock the Secrets to an Unbeatable Customer Experience,” a comprehensive live marketing webinar to help both B2B and B2C professionals as well as nonprofit leaders deliver an experience that your competitors can never copy. You’ll also learn why customers care more about your experience than the product or service you sell, and what characteristics make up an amazing customer experience.

The free, one-hour webinar will feature world-renowned storyteller Carla Johnson. Her latest book, Experiences: The 7th Era of Marketing, sets the benchmark for marketing’s evolving role in business. Today, she travels the world teaching people how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.

We hope you’ll join us Thursday, June 7, from 12–1 p.m. (ET) for the webinar! For more information or to register, visit www.allegrasecrets.com. If you’re unable to join us, register anyway, and we’ll send you a recording so you don’t miss a moment!

The Ripple Effect: How to be An Everyday Innovator

When it comes to developing fresh approaches that lead to significant growth and powerful transformation, many leaders of businesses and nonprofits struggle with out-of-the-box thinking.

everyday innovator

In fact, research shows that
98 percent of adults don’t consider themselves creative and 80 percent of Americans report feeling an increasing amount of pressure to be productive rather than creative at work. This difficulty that business leaders have to both find the creativity inside them and set aside the time to be creative was the focus of Allegra’s most recent
webinar.

During the online presentation, Allegra hosted noted author Josh Linkner, a two-time New York Times bestseller, founder of four tech companies, and co-founder of
Detroit Venture Partners. A celebrated innovator, Linkner shared tangible strategies on how business and nonprofit leaders can harness creativity in everyday situations and tasks to drive meaningful results.

To help you inject creativity into your business or organization, Linkner shared five key innovation principles during Allegra’s “
The Ripple Effect: How To Be An Everyday Innovator” webinar.

Get curious
Challenge the underlying assumptions of your business or organization by asking questions such as “why,” “why not” or “what if?” Curiosity leads the charge when it comes to assessing the viability of your current processes and protocol, which can lead to nontraditional approaches and successes.

Crave what’s next
As a business leader, it’s important to first shed the past so you can focus forward. You won’t achieve long-term success by sticking to the status quo. Lean into change and utilize forward thinking.

Defy tradition
Rather than focusing on aspects that you can’t control in your business, channel your creative thinking toward factors that you can. Don’t rely on traditions to move your business ahead. Instead, ask yourself “what can I flip?” By doing a “judo flip” on challenges, processes and traditions, you’re much more likely to have a breakthrough that leads to a stronger outcome.

Get scrappy
As small business and nonprofit leaders, it’s easy to resist steps toward innovation when you’re in a resource-constrained environment. Don’t wait for external resources or support to move forward. Get scrappy and find ways to make changes without capital or resources.

Adapt fast
Innovation doesn’t always have to be big and bold. Respond and react quickly, and flip tragedy into triumph as adjustments are needed in your business or nonprofit. By breaking big ideas or problems into tiny experiments, you’ll be able to learn and adapt quickly.

Is your business or organization stuck in the mundane? Are you repeating the same marketing strategies day in and day out? We can help you challenge the norm by pushing the boundaries of innovation. Check out the recording of
Allegra’s “Ripple Effect” webinar and
contact Allegra to get started.