Anyone who’s a fan of a particular sports team or rallies behind a specific candidate knows the power of brand loyalty. As a culture, we gravitate towards groups that follow particular interests.
This kind of loyalty is what every business strives for. Loyal customers will promote the benefits of your products, creating word-of-mouth and social media advertising that can rival the best marketing strategies.
The question is: how do you go from cold calls and online leads to clients who are in love with your brand? Allegra’s newest webinar, “Chemical Attraction: Transform Lukewarm Leads into Loyal Customers” is the perfect guide to creating successful chemistry with your customers.
The Basics of Brand Loyalty
People are creatures of habit; we tend to buy the same coffee, shop at our preferred stores and even use the same toilet paper brand over and over again.
Sometimes these choices come from direct experience using a product or service. Other times, they’re selected by exposure, intuition, repetition, or word-of-mouth. When faced with a decision between two competing options, brand loyalty means always picking the same brand.
Inform your Customers
To convince your customers that your brand is worth following, these are some possible avenues you can use:
- Develop informative content
- Establish a social media presence
- Create an e-mail marketing plan
- Optimize your website
- Comment or write on other blogs
- Post static website advertisements
By generating great content, your business can simultaneously get the word out while building brand loyalty through trust.
The Small Picture
One of the best ways to take those leads and make them last is to look at the small picture. There may be a multitude of factors that are attractive about a particular product or service, but by focusing on promoting a few key points, you will target specific things your customers can relate to.
The upcoming webinar takes a closer look at how those smaller “chemical reactions” occur, and the best ways to make that happen with your customers. By using Allegra’s techniques, your business can create more than surface-level customer relationships.
Building up loyalty is important if you want to keep your customers coming back. Cold calls and client lists only get you so far, and businesses need to keep their clients engaged.
A great way to generate engagement is through exclusive offers. Clients enjoy feeling like they are part of a private club or have access to goods and services that others do not. Offering your customers options that are unavailable to the general public will engage them in a way that builds trust.
The Buyers’ Journey
Understanding and guiding prospective clients through the buyers’ journey can help you influence how they interact with your brand.
There are three basic phases that every customer goes through:
- Awareness: The customer realizes there is a problem that needs solving.
- Consideration: After defining the problem, the buyer comes up with possible solutions.
- Decision: Looking at a variety of avenues, the best choice is made.
The upcoming webinar highlights how important this trajectory is, and it takes you through each stage of the process. You’ll learn how to take your leads and make them active and loyal customers. While your salesforce might feel stuck with “dead-end” buyers, there are many solutions to help you transform them into profitable clients.
Working with Allegra Marketing Print Mail, you can establish marketing strategies that complement your business plan. With webinars like “Chemical Attraction: Transform Lukewarm Leads into Loyal Customers,” your sales team will be better informed on how to build brand loyalty and awareness. For more information on this and other webinars, contact Allegra and talk with our expert team today.