Marketing Ideas for Before, During and After Your Next Open House

Open houses are a commonly seen event in the real estate industry due to how much of an impact they can have on potential buyers and renters. Whether you’re opening an entire development of condos you want to fill with renters or are looking to sell an old home that’s full of charm, an open house event can highlight what makes each property special. 

When planning your next event, keep the following marketing items in mind to make the right impression before, during and after. 

Before: Ensure that everyone in the community knows an open house will be taking place by using yard signs placed strategically throughout a neighborhood. A simple message of “Open house this weekend!” with a date, time and address can capture the attention of potential buyers or renters.  

If you’re looking to fill a new development of homes or apartments, consider a small direct mail campaign, especially if you intend to host more than one open house or have a model unit that can be viewed on request. A good direct mail piece will contain information about the property, such as list price or rental rates, how many units are available or other pertinent details. 

During: You’ll be doing a lot of face-to-face interactions with prospects and clients during an open house, so it’s important to have the right marketing materials on hand. Consider wearing branded apparel with your agency’s logo on it so that anyone visiting the property immediately knows who to talk to for more details. 

A branded folder that contains your business card and details about the property can also make a strong, professional impression about what’s for sale or for rent – but also about you and your agency! Even if someone chooses not to pursue the available property, making sure that they’re given details about your business can mean they’ll think of you first when they look to buy, rent or sell another time. 

After: Follow up with the contacts you made at the open house by sending them a card thanking them for coming to the event. It can be as simple as a small note thanking them for their time and mentioning other similar properties your agency has for sale in the area, but it will make a big impression and ensure that these prospects know you’re thinking of them. 

If you want to go the extra mile, consider sending a small, branded item in the mail in addition to your note. Something as simple as a pen to sign the contract/agreement or magnet (to make sure an offer “sticks”) will keep you top-of-mind with these contacts.  

Need more ideas on how to market your next property? Contact the team at Allegra to set up a free consultation and discuss your unique needs! 

Signs for Success in Your School

Classrooms of all sizes and for all stages of learning need proper signage to create a welcoming, positive and impactful atmosphere for students. Make sure your school’s hallways, classrooms and other facilities are equipped for long-term success with the right kind of visual communications from Allegra.

Consider how you might use the following in your classroom or other school facilities:

Banners: Flags and banners of all sizes can easily attract attention when used outdoors. They’re ideal for promoting upcoming athletic or art events to your local community but can also be just as easily used indoors to help instill a little bit of extra school spirit.

Floor graphics: When placed well, floor graphics can help you direct the flow of foot traffic through busy hallways. If you have younger students, you can also appeal to their senses by creating colorful patterns or even games like hopscotch!

Posters: A well-decorated classroom becomes a place where students feel excited and inspired to learn. Posters are a cost-effective way to instill confidence in the classroom, promote upcoming events like dances, or just reinforce your school’s logo, mascot and colors.

Window graphics: If your school has classrooms that tend to heat up from large windows bringing in excessive sun exposure, consider using window graphics – you can display high-resolution images on perforated vinyl that helps to dilute the sun’s rays while promoting what makes your school special.

Yard signs: Do you need to promote an upcoming open house or other school events? Or are you just looking for a fun, cost-effective way to highlight your graduating students? Consider yard signs as an easy, visible way to promote and inform!

At Allegra, the possibilities for visual communications are limited only by your imagination. Contact us for more information on what kinds of signs and graphics may be best suited for your school!

Does your healthcare facility have these essential marketing materials?

It’s Time For A Check-up

Sometimes, the smallest things can have the biggest impact. Your healthcare practice, facility or clinic should be fully stocked on the necessary forms and other printed materials that your staff needs to successfully do their jobs, and that your patients need to track their status.  

Making sure you have the right kind of printed materials on hand can make or break any medical clinic or healthcare facility. Though you may not realize it, they’re an absolute necessity to ensure that your business continues to function smoothly every day. They also can help boost the client experience and solidify your branding. 

Think about how you use the following kinds of printed materials in your practice – and about how you can go the extra mile with them: 

  • Forms: Every medical practice and healthcare facility needs forms, both internal and external for staff and clients. The best kind of business forms are professional, user-friendly and functional – and they help you save time, minimize the potential for errors and improve productivity. Ideally, all necessary forms should be as easy to fill out as possible; forms that are too long or disorganized can lead to costly mistakes being made. Your forms throughout your practice should also be appropriately branded to help the consistency of your marketing. 
  • Brochures and booklets: When a patient receives a diagnosis or is preparing to undergo a procedure, you can inform them about what to expect with a well-designed, easy-to-understand brochure or booklet. A simple walkthrough about what the procedure will entail, what kind of technology will be used, or what to expect during a recovery process can be reassuring during what is otherwise an anxiety-inducing time for patients and their families. 
  • Flyers: If your facility is offering vaccination clinics, testing sites or anything else that can improve the health of the general public, make sure they know about it! Distributing informative, eye-catching flyers throughout your community can help let everyone know that your practice is offering important and beneficial services. 
  • Folders: There can often be a lot of paperwork involved with receiving medical care, and something as simple as a professional, branded folder can make a big impression on your clients and visitors. Plus, it makes it easier to stay organized by keeping everything in one place – something everyone can appreciate. 
  • Cards: Whether handed out in-person or sent through the mail, reminder cards for upcoming appointments can be a difference-maker with your clientele. Smart design can help these cards catch attention in crowded mailboxes and ensure your patients know when they’re due for care.  

Healthcare professionals know that printed materials are simply a part of their everyday life – so stock up on all your necessities with help from Allegra. We provide printing services to ensure you never run out of the most-needed forms and more. Contact us today to set up a consultation! 

Give Your Direct Mail the Edge in 2022

Marrying direct mail with digital marketing campaigns can better achieve your ideal results.

There’s so much mail and so little time to read it – so how do you stand out in a busy mailbox? Studies show that direct mail continues to deliver results, even in the face of growing digital options for marketing.   

The hard numbers tell the story: a study by the Data & Marketing Association showed that response rates for direct mail are at about 9%, which far eclipses response rates for emails. On top of that, more than 42% of direct mail recipients read or at least scan the mail they receive. 

Marrying direct mail with digital marketing campaigns can better achieve your ideal results. In fact, more than 60% of marketers say they use online tracking capabilities to better measure responses to their direct mail campaigns.   

So how can you go the extra mile and really ensure that your next mail piece delivers your message? Here’s a few tips to keep in mind: 

  • Postcards are more popular than ever, and it’s easy to see why. A postcard is smaller, with less words – meaning it’s faster to read over quickly and understand the message you’re sending. A bright graphic and a call to action to visit your website or in-person location can help drive strong response rates. 
  • QR codes have made a comeback, especially as part of a multichannel effort. Including a QR code is a quick, easy way for you to immediately drive the eyes of customers to your website, or even to a special online offer exclusive for your specific campaign.
  • Eco-friendly trends are easier than ever to take advantage of. Whether you use recycled paper for your mailers or just include a “recycle me!” message on your postcard, it’s easy to show that your company is having a positive impact on the environment.  
  • Variable-data printing makes it simple and easy to quickly personalize your mail pieces. You can create a one-to-one campaign with specific imagery and content relevant to each individual on your list – which in turn drives stronger response rates and better engagement with your brand. 
  • Go dimensional: To really make an impact, trade your envelope or postcard for a mailing tube or small box and include a logoed item that coordinates with your campaign. According to the Advertising Specialty Institute, 85% of consumers remember the advertiser who gave them a promotional product.  

Smart marketers know that a great direct mail piece starts way before putting the stamp on an envelope. When you’re ready to plan out your next direct mail campaign, whether on its own or as part of a larger multichannel effort, contact Allegra to set up a consultation! 

10 Ways to Guarantee Your Customers and Employees Know They’re Valued

Don’t underestimate the business impact of giving people reasons to feel good. Typically, we think of service as purely sales-focused, beginning and ending with the immediate transaction. Widening the view, regular customer appreciation activities can have a big impact on valuable long-term loyalty, too.

Does it need to be costly? No. Does it need to be consistent? Yes. Is it worth it? Absolutely! Of course, appreciation and recognition should be happening “in house,” too. When formal and informal recognition is built into your company culture, it can help you to attract and retain top performers while deepening commitment to your organization. According to a recent study by Bonusly, 82% of employees consider recognition an important part of their happiness at work.

Here are 10 ideas that may be small investments in time and money but can pay big dividends.

Your Customers

  1. Send a card. Always thoughtful and often unexpected, a word of thanks is nice after a first, large or repeat purchase, or in appreciation of a referral. While email may be efficient and easy for broad-reaching acknowledgments, nothing tops the touch and feel of a personalized, handwritten note on high-quality stationery or a notecard with your logo embossed or foil-stamped on the front.
  2. Pick up the lunch tab. For top business-to-business clients, offer to send lunch to their location. You can send along logoed, reusable lunch totes, or branded water bottles or travel tumblers. When the time is right, business-to-consumer companies can host an open house, sending an inexpensive postcard to invite loyal customers to a pre-sale event with preferred pricing.
  3. Extend the goodwill. Send a gift of appreciation for a substantial order, referral or an anniversary of your business relationship. A branded crystal candy dish filled with treats, for example, creates an opportunity for your sales team to extend good feelings by refilling it on subsequent visits.
  4. Get personal. If your customer data is robust and includes birthdays, anniversaries or other significant dates, you can build in recognition beyond typical business-related occasions with personalized offers and gifts. Have clients who are into fitness? Pick logoed pedometers or exercise mats to show you know . . . and care.
  5. End on a high note. Year-end holidays are a prime time to send cards and gifts. Tried-and-true, printed wall calendars have secured their spot in the workplace despite the plethora of electronic options. Welcome desk accessories include journals and portfolios or electronics, like power kits or Bluetooth speakers.

Your Team

  1. Be specific. While acknowledging an employee of the month is good, better yet is rewarding your team members in the moment. Drawstring backpacks, headphones or travel blankets with your company imprint are all on trend.
  2. Encourage peer recognition. Enable employees to acknowledge one another for going the extra mile. Have them nominate deserving co-workers for company-issued gift cards or tokens redeemable for office perks.
  3. Put it in writing. Top-performing companies prioritize employee communications as sharing your organizational vision and mission is essential for engagement. Salute those who embody your company values during staff meetings and highlight their personal stories and achievements in your printed company newsletter.
  4. Tie rewards to company goals. Get the most from your employee appreciation program by linking some awards directly to your goals: increasing sales, improving customer service or identifying cost savings. Traditional plaques and crystal trophies can instill pride in high-level accomplishments.
  5. Remember remote employees. Teleworking from home or locations far from the main office is the new norm for many businesses. Reinforce their sense of connection by ensuring all employees are represented in recognition opportunities.

Looking for creative ways to share the love with customers and employees? Let us know. We can help!

How to Celebrate Your Employees Who Work Remotely

Man Pictured from Behind Sitting at a Desk with a Laptop on his Left and a Monitor in Front of Him During a Team Video Call

It has been a little over a year since many companies went from working in an office to working remotely. This change in operations has meant a change in company culture for many businesses, and many companies have had to get creative in maintaining open lines of communication, employee morale, and a feeling of comradery among teams at work. One way to keep up morale and help employees feel like they are part of a team, even from their respective home offices, is by utilizing employee appreciation initiatives. If your company is one of the many who have decided to continue remote operations, either temporarily or permanently, here are a few ideas for celebrating your employees who work from home:

• Virtual team lunches or happy hours: Most food and beverage delivery companies allow you to send virtual gift cards. Send your employees each a gift card that they can use to purchase a meal or alcohol delivery, and then get together over your conference call platform to update everyone on company news, play games like bingo or trivia, or just chat and catch up.

Send your employees branded company swag that they can use at home: From logoed mugs and mousepads to polo shirts, drink tumblers, and more, branded business promotional items that your employees can use at home and while on video calls helps them to still feel like part of a team while remaining separate. Some items can even be useful for employees who have video calls with clients, because the clients can see your employees using or wearing the items that have your logo on them while on the call, which helps to reinforce brand identity!

Create an employee recognition program: It goes without saying that employees who feel appreciated at work are happier at their jobs and even perform better. Set up a program for recognizing your employees’ achievements, whether it is a submission form that can be used to send in compliments that are compiled and distributed on a regular basis, an email chain that is used to call out everyone’s accomplishments periodically, or even a lottery that is held on a periodic basis to choose one employee who is spotlighted and wins a special prize.

There are many ways to celebrate your employees while working remotely, from virtual get-togethers and logoed business promotional items, to recognition programs that celebrate achievements and more. While working as a team may look a little different from our home offices, we can still find ways to feel connected and make sure our co-workers and employees are appreciated!

Allegra’s Mailing Services Help You Connect with Your Customers

Senior Woman Standing Next to Her Mailbox and Looking at Letters She Just Removed While Smiling

When it comes to reaching your customers, especially in a world that is becoming increasingly more digital, it is important for your message to reach them directly while also being as relevant as possible to them. Allegra provides a wide range of mailing services that allow you to make direct connections with your customers, with messages that matter to them. Our direct mail services include:

Database management: A customized database of all of your customers’ data helps your business organize, manage, and keep track of customer relationships, which results in better outcomes when it comes to tailoring your messages to specific recipients.

Mailing lists: We provide high-quality and well-managed lists that are up to date, so you are not wasting resources sending messages to recipients who are no longer there or missing out on reaching new recipients in your target demographic. A quality mailing list will also help to ensure that your message will be pertinent and engaging to the people receiving it, resulting in more leads for your company.

Mailing services: We don’t just help with data and mailing lists when it comes to your direct mail needs, we even design the mail itself, print and collate it, seal and pre-sort it, and everything else that needs to be done to get your mail moving and on its way to your audience.

When it comes to mailing services, Allegra truly is your one-stop-shop. We will help you every step of the way, from determining who to send your mail to, management of your mailing lists and the data within them, conversions, tracking, and re-targeting once your mail reaches your audience, and even the physical actions such as designing, printing, collating, and addressing to get your mail on the move. Let our specialists show you why direct mail marketing is still an important and effective marketing strategy for your business!

5 Benefits of Direct Mail Services

A Woman in a Red Shirt Smiles as She Gradually Opens Her Mailbox and Peers Inside

If you think that direct mail marketing is a thing of the past, think again! Studies show that up to 90% of direct mail is opened because it is still considered a trusted form of marketing. At Allegra, we provide direct mail services that are customized to your organization’s specific needs, and this marketing strategy offers several benefits:

1. It is cost-effective: The cost of printing and mailing for direct mail is extremely low when compared to its return on investment, making this an extremely cost-effective marketing strategy!

2. It is personal: Potential and current customers who receive a marketing message that doesn’t feel personalized to them are less likely to respond to that message. Direct mail mailing lists can be used to customize the message to clients in particular neighborhoods or who fit other specific audiences, and the mail they receive can be customized to carry a message that feels specific to them, which they will then be more likely to act on.

3. It is tangible: Unlike a TV or radio commercial, billboard, or even an ad on a social media newsfeed, direct mail is a tangible piece of marketing that the recipient can hold onto. This could mean they save the mail as a reminder to act on its message, post the mail on the fridge or home bulletin board so that they see it often and your brand stays at the front of their mind, or they may even pass the piece of mail onto someone else who they feel would be interested in its message, spreading the word about your brand even further.

4. It is flexible: Direct mail can be integrated into your digital marketing strategies, further enhancing its effectiveness. Customers and potential customers who visit your website as a result of receiving your direct mail can be served with ads on Google and social media networks, making your brand even more memorable in their minds, and increasing the likelihood of a conversion.

5. It is measurable: With several different means of tracking the effectiveness of your direct mail marketing campaigns, you can see what does and does not work, adjust accordingly, and continue to have campaigns that are more and more successful each time.

Direct mail services from Allegra help you get the right message to the right person, at the right time! Even as our world becomes more digitally based, direct mail still offers the benefits of tangible, effective marketing that people trust. Let our specialists show you how we can grow your business through customized start-to-finish direct mail services.

Floor Graphics for Your Business Beyond COVID-19

Floor sign that is a blue circle with yellow shoeprints inside that says “please wait here”

A simple way to connect with your customers in order to deliver your message and gain more sales is by employing floor graphics. The need to socially distance and practice extra precautions in public due to COVID-19 boosted the prevalence of floor graphics. Making sure people know where to stand in line and what direction to walk down the grocery aisle was made much easier. That said, this cost-effective, space-saving, and versatile advertising solution has a place beyond instructing people to stand 6-feet apart in line.

Showcase Your Sense of Humor

People love to laugh, and they love a business that does not take itself too seriously. By having a certain degree of self-awareness as a business, you set yourself up with a great advantage. Make your customers smile or chuckle by leaning into the relatable nature of your brand. This is not appropriate for all businesses, but for those that can have a sense of humor, floor graphics are a creative way to highlight this.

Example: A sign at a dry cleaner that says, “drop your pants here”. 

Help People Find Their Way

When people enter your establishment, they may need assistance with where to go. This is true for both retail and office settings. Guide customers throughout your store or place of business with signs right beneath their feet. Wayfinding floor graphics are sensible and can be humorous when appropriate. They serve a much more direct purpose and take up less space than hanging signs or more traditional ways of directing people where to go. They also stand in – pun not intended – when someone is not immediately available to offer the direction they need. You can even use them outside of your place of business to help people find where you are.

Example: Floor signs in the lobby of your building that clearly direct people where to go in order to avoid crowding and bottlenecks.

Stand Out with Clear Branding

Bolster your brand with clean and clear floor graphics. Right when a visitor steps in the front door, the floor of your lobby or entryway can feature your logo prominently. In a retail store, you may want to include temporary advertising such as promoting an event or a limited time offer. If you have separate lines for checkout, pickup, or dropping off, floor graphics that include your brand colors or logo can help clearly define this.

Example: Place graphics on the floor at the entrance of your donut shop that says, “Where your donut dreams become reality.” Allow Allegra to help you get the most out of your space with floor graphics. Visit AllegraMarketingPrint.com to find your local Allegra.

How to Make Direct Mail Work for Your Business

When done correctly, physical forms of marketing can have a huge impact on promoting your business and bringing in new clients. Start by honing your mailing list to target the right customers. Next, get them to open up the mail that you send and from there, make sure that the content speaks to them directly. Allegra offers direct mail services customized to your specific needs. We have access to the equipment and materials to print and put together your marketing material and then distribute it where it needs to go. Here are a few tips on how to boost the appeal of your direct mail:

Man holding an envelope and putting a gift card inside.

Make it Personal

The way that mass mailers remain affordable is that they go out to a large number of people. The way that they remain profitable is by effectively drumming up new business. The way that you avoid your direct mail quickly being considered junk mail is by starting with the right audience and by making it personal. Whether your mailing list is for brand new customers or from a contact list you have accumulated, knowing what speaks to your audience and including it in your mailer makes a huge difference. Personalize the content in a way that speaks more directly to the person opening it. 

Entice the Recipient to Open Your Mail

This does not mean trying to trick your audience. There is no need to stamp the word “urgent” on the outside of the envelope if the information enclosed is not actually urgent. You should put care and thought into what the outside of the envelope looks like and formulate ways to draw their attention. Here is a different idea: include an object that makes the envelope feel like there is something inside besides just a letter. This will pique the curiosity of the recipient and make it more likely that your envelope will be opened. Choose something that is personal to your business, such as a product sample which gives your potential client an opportunity to try it out. Or, you could include something useful to the recipient like a promotional pen or sticky notes. While these may seem incredibly simple, it not only makes it more likely that your piece of mail will be opened, but that a next step will be taken to get in touch with your business.

Provide Immediate Value

Open with a proposition instead of building to it. While people enjoy receiving mail and they enjoy opening mail, their interest can wane very quickly if there is nothing of value for them inside. Give them a reason to care about what you are sending them by making your intentions known immediately. A great way to do this is by including an offer that is attractive while still being profitable. It could be something as simple as a certain dollar amount off of their first purchase. Be up front about the products, services, or solutions your business offers and let that value speak for itself.  Turn to Allegra for all your direct mail marketing needs. Visit AllegraMarketingPrint.com to find your local Allegra!